Brands Brief: Weinstein Company Set to Change Name After Firing Co-Founder Over Harassment Scandal


Top Stories

  • The board of Weinstein Co. is planning to change the name of the company after it fired co-founder Harvey Weinstein over sexual harassment allegations. A person with knowledge of the company said the board is likely to make the change because the Weinstein name is now tainted by the scandal. (TheWrap)
  • Dove removed a three-second Facebook ad for body wash that showed a black woman taking off a brown shirt and appearing to transform into a white woman removing a similar shirt. The company apologized, saying that it had “missed the mark in thoughtfully representing women of color.” (NPR)
  • “Blade Runner 2049” was highest-grossing film this weekend, selling $31.5 million in tickets in the United States and Canada, but the figure was significantly below analysts’ projections. (Los Angeles Times)

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Advertising

Dove Expresses ‘Regret’ For Racially Insensitive Ad
Amy Held, NPR

Beauty brand Dove deleted a “three-second video clip” from its Facebook page and admitted Saturday that it had “missed the mark in thoughtfully representing women of color” in an ad for body wash. Consumers had reacted angrily to images of a black woman removing a brown shirt and appearing to transform into a white woman removing a similar shirt.

‘Seinfeld,’ Shrinkage and the Rising Cost of TV Viewers
Anthony Crupi, AdAge

Twenty years ago, 30 seconds of ad time during NBC’s “Seinfeld” was the most expensive real estate on TV. But it was still a steal compared to this year’s costliest programming, revealing just how much the splintering of TV’s audience is changing the math for marketers.

Advertisers work on new image for “Sin City” after Las Vegas shooting
Carter Evans, CBS News

With the now-famous tagline “What Happens Here, Stays Here,” Las Vegas bills itself as a playground. But after “What Happened Here” on Sunday, advertising for Las Vegas had to change.

Publishers find Google AMP loads too fast for ad views
Ross Benes, Digiday

Six publishing sources, requesting anonymity out of fear of angering Google, said their ads load slower than their content on AMP, and that is part of the reason why they make less money per pageview from AMP than they do from their own websites.

McGruff the Crime Dog, Outliving His Creator, Fights On
Zach Schonbrun, The New York Times

The cartoon hound, whose creator died on Aug. 25, has remained one of the country’s most recognizable advertising figures for nearly four decades.

Media and Entertainment

The Weinstein Company Expects to Change Name After Harvey Firing
Sharon Waxman, The Wrap

The Weinstein Company is set to change its name after the firing of disgraced chief executive Harvey Weinstein, TheWrap has learned. An individual with knowledge of the company said the Weinstein name has been irretrievably tainted by the scandal, which led to the departure of one of the most iconic moguls in modern-day Hollywood.

‘Blade Runner 2049’: Critics and fans propel film to No. 1, but ticket sales still disappoint
Sonaiya Kelley, Los Angeles Times

Warner Bros.’ “Blade Runner 2049” topped the box office charts this weekend, but despite strong reviews and positive audience reaction, ticket sales were estimated at only $31.5 million in the U.S. and Canada, according to the measurement firm ComScore, significantly below analysts’ projections.

Fusion Media: If You Make a Good Ad, We’ll Give You Bonus Ad Space
Benjamin Mullin, The Wall Street Journal

Many publishers believe consumers would pay more attention to online ads if they were just better. Now Fusion Media Group is acting on that sentiment: It is trying out a new system that rewards advertisers that make the most engaging ads by giving them bonus impressions.

For Disney Chief Robert Iger, an Unlikely Political Turn
Jim Rutenberg, The New York Times

After the company he runs feels the president’s wrath, Robert Iger does not say no to a possible White House run.

Disney’s Big Bet on Streaming Relies on Little-Known Tech Company
Brooks Barnes and John Koblin, The New York Times

BamTech has had success with its services for Major League Baseball, HBO and others. Disney is hoping the company can do the same for it.

With new offshoot Clever, Architectural Digest pivots to millennials
Bethany Biron, Glossy

Though the average age of an Architectural Digest magazine reader is 53, the Condé Nast–owned publication is setting its sights on a wider demographic. On Monday, it launched a new website called Clever, dedicated to the age 18-34 cohort.

Turner’s ELeague takes esports to the mainstream
Dean Takahashi, VentureBeat

Craig Barry is one of the esports true believers at Turner Sports. The executive vice president and chief content officer at Turner is one of the people running ELeague, the esports competition that is broadcast on TBS on television, as well as online.

Social Media and Technology

Snap suddenly has a leg up on Facebook and Google — but it still needs to do 2 things to steal their advertisers
Mike Shields, Business Insider

Snapchat’s closed-off platform is suddenly working in its favor. Why? Fake news.

PR and Marketing

Procter & Gamble vs. Nelson Peltz: A Battle for the Future of Big Brands
Sharon Terlep, The Wall Street Journal

Blockbuster products such as Tide and Tampax have long powered the consumer-goods company, but profits have stagnated in recent years. Activist investor Nelson Peltz, pushing for a seat on the board at Tuesday’s shareholder meeting, wants a shift toward smaller, niche labels.

Mike Pence leaves 49ers-Colts game over protesting during national anthem
Kevin Seifert, ESPN

Vice President Mike Pence says he left Sunday’s 49ers-Colts game at Lucas Oil Stadium in Indianapolis because of protesting that took place during the national anthem. For the second week in a row, the 49ers had more than 20 players kneeling during the national anthem with their hands over their hearts.

Amazon Has a Luxury Problem
Matthew Dalton and Laura Stevens, The Wall Street Journal

Amazon is courting companies across the retail spectrum, but one sector is still mostly holding out: the world’s club of luxury brands. Swatch and others in the luxury industry say Amazon’s online marketplace undermines the strict control they say is key to maintaining a sense of exclusivity—and keeping prices high.

Fast-fashion brands have found a new battleground in beauty
Jessica Schiffer, Glossy

Fast-fashion brands are taking their fight for market share to the beauty department, cranking up their presence in the growing sector, which is expected to be worth $90 billion by 2020. The mass category, in particular, is set to grow at an annual rate of 2.59 percent between now and then, and H&M, Topshop, Forever 21 and Boohoo are likely to play an important part.

Gigi Hadid Is Collaborating on a Makeup Line for Maybelline
Alyssa Vingan Klein, Fashionista

It appears that one more famous face is about to get a makeup line of her own: On Sunday afternoon, both Gigi Hadid and Maybelline posted announcements to social media to build buzz for #GIGIxMAYBELLINE, a range the 22-year-old model created in collaboration with the brand.

‘Rick and Morty’ fans are fried over lack of Szechuan sauce
Gael Fashingbauer Cooper, CNET

Plenty of “Rick and Morty” fans were disappointed on Saturday, the one day that certain McDonald’s locations offered the now-cult favorite Szechuan sauce mentioned on the show back in April.

Opinions, Editorials, Perspectives and Research

Harvey Weinstein’s Days as an Awards-Season Power Player Appear Over
Scott Feinberg, The Hollywood Reporter

Regardless of how things play out for him in the long run, it’s already clear that this year, for the first time in 30 years, Harvey Weinstein will be on the sidelines of the playing field he once dominated: the Oscar season.

Without Harvey Weinstein, Is There a Weinstein Company?
Brooks Barnes, The New York Times

The Weinstein Company was already struggling before a New York Times investigation found he had paid off multiple harassment accusers. Now, it’s in serious trouble.

Why Freada Kapor Klein thinks there’s a moral crisis in Silicon Valley
Andrew Keen, TechCrunch

Is there a moral crisis in Silicon Valley? Yes, there is, at least according to Freada Kapor Klein, a founding partner at the Oakland based venture firm Kapor Capital, a forty year veteran of the tech industry and a long time critic of Silicon Valley excess.

eMarketer Updates US Time Spent with Media Figures
eMarketer

Individuals in the US still manage to spend the equivalent of half a day consuming media. eMarketer estimates that adults will spend an average of 12 hours, 1 minute per day with major media in 2017.

How to Fix Tiffany
Luca Solca, Business of Fashion

The American jewellery house must project a stronger sense of exclusivity, argues Luca Solca, the head of luxury goods at Exane BNP Paribas.

Gen Z has a completely different shopping preference from millennials — and it’s good news for retail
Dennis Green, Business Insider

When they want to go shopping, Gen Z-ers prefer to go to the store, according to a new survey by PriceWaterhouse Coopers.