How to Make Returns More Painless We all get them: unwanted gifts from the holiday season. But while the majority of consumers who have made returns in the last month said they brought the items back to a store, new Morning Consult data shows a higher share of respondents were “very satisfied” making returns via a third-party drop-off point than those who said the same about making returns at a store or through the mail, according to Morning Consult retail and e-commerce analyst Claire Tassin. Return Drop-Off Points Are a Win-Win for Retailers and Consumers
Morning Consult Brands will be off Monday for Martin Luther King Jr. Day. The weekday newsletter will resume Tuesday.
Anheuser-Busch InBev SA debuted a new modernized logo, which combines barley leaves and clinking glasses and also doubles as a globe, all to reflect the new tagline, “To a Future With More Cheers.” The new logo, created by consultancy group Prophet, is designed to get consumers to “think about a future with more innovation, a future with more sustainability, and, ultimately, a future with more happiness,” said Richard Oppy, AB InBev’s global vice president of global brands. (Campaign US)
The Richards Group is changing its name and logo to TRG, as the advertising firm further distances itself from founder Stan Richards, who left the agency in 2020 after he made racist comments during a client meeting. A spokeswoman said there is “no final timetable” as to when the rebranding would be complete. (Ad Age)
In a major blow to the Biden administration’s efforts to increase the COVID-19 vaccination rate, the Supreme Court blocked the administration’s vaccine and testing requirement for large businesses, though the court allowed a national vaccine mandate for certain health care workers to go into effect. In response to the decision, President Joe Biden said it’s now up to states and employers “to determine whether to make their workplaces as safe as possible for employees.” (CNN)
A rickety school bus, fueled with the energy of the “Manningcast” and whose passengers have 10 Super Bowl rings between them, rolls its way toward the Super Bowl in a new multi-brand campaign from PepsiCo.
The clock has stopped ticking for “60 Minutes Plus,” the streaming spinoff of the venerable CBS News mainstay that was once envisioned as a means of introducing the next generation of viewers to the popular Sunday newsmagazine that has been broadcasting for more than half a century.
Magnolia Network has decided to return “Home Work” to its lineup after initially pulling the show due to complaints made by homeowners about the quality of work done by the contractors who host the unscripted series.
Progressive Corp. is about to be immortalized in the esports world. The Mayfield Village, Ohio-based insurance giant has reached an exclusive, multi-year entitlement agreement with Immortals, a Michigan-based gaming and esports organization that is focused on the Great Lakes region.
Snap Inc. filled two roles in its executive ranks by tapping Twitter and Instagram for talent. New senior director of business marketing, North America Win Sakdinan had been with Twitter for nearly six years, most recently as director of North America business marketing.
Pinterest sees 2022 as a big year for spending—by men. In a recent study the platform commissioned from Talkshoppe, Pinterest found that men were setting big goals for the new year, and actively planning to invest the time and money to reach those goals.
Tesla Inc will accept meme-based cryptocurrency dogecoin as payment for its merchandise such as the “Giga Texas” belt buckle and mini models of electric vehicles, Chief Executive Officer Elon Musk said in a tweet on Friday.
Faced with the Omicron wave of infections, Amazon will pay its U.S. warehouse workers $40 to get the vaccine booster shot. One of the country’s biggest employers, Amazon is continuing to use financial incentives to ensure that low-paid hourly workers are fully vaccinated.
Veganuary, which encourages people to skip dairy and meat this month, continues to gain traction in the U.S. with 95,000 Americans taking the pledge so far, a double-digit increase from 2021’s participation.
Retail prices for lettuce are soaring more than any other food item tracked by the U.S. government, including meat. It all points to more expensive salads and higher costs for restaurants like Sweetgreen Inc. and Mexican restaurant chain Chuy’s Holdings Inc.
Julia Carpenter and Alex Janin, The Wall Street Journal
Many of those who recovered are confident they have emerged with greater protection, judging from what they hear from some medical professionals. And they have emerged with a newfound desire to live it up.
Ray A. Smith and Kathryn Dill, The Wall Street Journal
For those already working from home, the omicron variant’s milder symptoms and changing standards about what severity of illness merits a sick day mean that many Covid-infected workers are powering through, muting themselves on Zoom to cough, sneeze or blow their noses as they muddle through the day.
Sales decreased at 98% of restaurants across the country in December, according to a poll of 1,169 restaurants conducted by the Independent Restaurant Coalition. Sales dropped by at least half at 58% of those surveyed, while 80% of restaurant owners said omicron impacted their operating hours.
Brian Kropp and Emily Rose McRae, Harvard Business Review
2021 was more volatile than expected, with the rise of new Covid variants, a massive war for talent, quit rates at an all-time high, and the highest inflation levels in a generation. The level of volatility will only increase in 2022.
Amazon’s ad business will continue to grow as more spend comes from TV, search and other digital platforms and as buyers see strong return on investment on the platform, according to a new ad buyer survey from Cowen released Tuesday. Amazon’s ad business also appears, at least in buyers’ eyes, to be less exposed to the ongoing privacy debate and upcoming Apple privacy changes for ad tracking on the iPhone.