Advertising
Bank of America grows brand safety team as it recommits to news advertising Katie Deighton, The Drum
While a growing number of brands are running scared from advertising against news stories, Bank of America is spending 30% of its entire digital budget in the space.
NBCUniversal rolls out its ShoppableTV ads Anthony Ha, TechCrunch
NBCUniversal has been testing a new ad unit that allows viewers to buy — directly from their phone — products featured on the show they’re watching.
54% of marketers say they allocated more ad money to Instagram this year Kristina Monllos, Digiday
Brand marketers kept their marketing mix steady across the majority of platforms and channels this past year, with the exception of Instagram.
Spotify Loses $10 Million In Revenue From Switching Off Google Ad Stack Alison Weissbrot, AdExchanger
Friction from migrating off of Google’s ad stack in July caused Spotify to take a roughly $10 million revenue hit in Q3, the company said during its earnings call on Monday.
Ad Tech M&A Is On The Upswing In 2019 As TV And PE Lead Consolidation James Hercher, AdExchanger
Advertising technology acquisitions are back in vogue.
Media and Entertainment
As Streaming Land Grab Heats Up, Companies Try Giveaways Jessica Toonkel, The Information
The video streaming wars are entering a new, more costly phase: new entrants are literally giving away their services.
HBO Max Is the Streaming Cornerstone of AT&T’s 3-Year Plan Kelsey Sutton, Adweek
CEO predicts the service will have 50 million subscribers in 5 years.
The Economist is trying to convert its 1m YouTube subscribers into paying members Lucinda Southern, Digiday
The Economist has reached 1 million YouTube subscribers and is starting to see signs that these videos are driving referral traffic back to its site, where ultimately it wants people to subscribe.
NRA Officials Found NRATV Messaging to Be ‘Distasteful and Racist’: Lawsuit Andrew Kirell, The Daily Beast
The NRA continues to blast the creator of its short-lived TV outlet, claiming it strayed from Second Amendment messaging when it put cartoon characters in KKK hoods.
Viacom-CBS Merger Now Expected to Close in “Early December” Alex Weprin, The Hollywood Reporter
National Amusements, the company controlled by the Redstone family, has voted to approve the merger.
Social Media and Technology
Clicking this link lets you see what Google thinks it knows about you based on your search history — and some of its predictions are eerily accurate Aaron Holmes, Business Insider
By clicking a link from Google’s account settings page, users can find out what the tech giant thinks it knows about them based on search history and browsing data from Google-owned sites like YouTube.
MLB Taps Business Students and Machine Learning to Improve Its Digital Experiences Patrick Kulp, Adweek
League is Adobe Analytics Challenge’s data partner for 2019.
Instagram Extends Its Restrictions on Content Depicting Suicide and Self-Harm David Cohen, Adweek
Drawings, memes, posts from films or comics that use graphic imagery are now covered.
‘Way beyond our expectations’: Inside Reuters’ Twitter strategy Deanna Ting, Digiday
Despite competition from Bloomberg’s TicToc, Reuters is seeing strong growth for its video content on Twitter.
Teens Explain Their YouTube Obsession (Because Adults Don’t Get It) Julie Jargon, The Wall Street Journal
High-schoolers tell the WSJ why they love the video social network, but also acknowledge its dark side: ‘Don’t use it as a babysitter.’
When the Prescription for Teens Is More Social Media, not Less Andrea Petersen, The Wall Street Journal
Treatments for children with anxiety and depression increasingly push them to navigate Instagram, Snapchat to build relationships with peers.
Nintendo Scores Huge Smartphone Hit With Mario Kart Tour Pavel Alpeyev, Bloomberg
Nintendo Co. can finally claim a mega-hit smartphone game with its new Mario Kart Tour, which has been downloaded 123.9 million times in its first month and comfortably eclipsed the company’s previous mobile game debuts, Sensor Tower data showed.
PR and Marketing
Impossible Whoppers are a huge hit at Burger King, fueling its best quarter in four years Paul R. La Monica, CNN
Popeyes’ spicy chicken sandwich is the only thing in the fast food business that’s hotter than Burger King’s Impossible Whopper.
Estee Lauder downgraded by Piper Jaffray, who says teenagers are wearing less makeup Mallika Mitra, CNBC
Estee Lauder was downgraded from overweight to neutral by Piper Jaffray.
H&M’s CEO is worried that eco-conscious consumers could be bad for fast fashion Elizabeth Segran, Fast Company
Karl-Johan Persson, H&M’s CEO, is concerned that growing awareness about sustainability will be bad for the fast-fashion industry and the wider economy.
VaynerMedia Has a New Chief Creative Ann-Christine Diaz, Ad Age
Former Grey New York deputy chief creative officer Rob Lenois steps into top role.
Airbnb is letting people book trips with Instagram-famous pets like Pickles the Pig, Nala Cat, and Penni Dog Alyssa Meyers, Business Insider
Airbnb is letting guests meet animal celebrities after extending its housing options in 2016 to include tourism experiences with locals.
Tim Hortons Drags on Restaurant Brands Heather Haddon, The Wall Street Journal
Popeyes and Burger King scored sales with new products, but Canadian chain struggled.
Google owner Alphabet in bid to buy Fitbit Greg Roumeliotis and Paresh Dave, Reuters
Google owner Alphabet Inc has made an offer to acquire U.S. wearable device maker Fitbit Inc, as it eyes a slice of the crowded market for fitness trackers and smartwatches, people familiar with the matter said on Monday.
Opinions, Editorials, Perspectives and Research
How using video natively wins more viewers and how to use it as part of your marketing strategy Sian Hainsworth, The Drum
Video has exploded on social media with impressive view rates such as the over 500million hours of video watched on YouTube each day.
Influencer Marketing Has an Implicit Bias Problem Lenoria Addison, Adweek
The only way to combat it is to challenge it.
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