Advertising
4A’S Challenges Nielsen On Out-of-Home Ratings Decision
Jeanine Poggi, Ad Age
Trade group calls for the measurement giant to propose an alternative method to reporting viewing metrics.
Material Launches As Another ‘New Model’ Holding Company
Alison Weissbrot, AdExchanger
After acquiring ten agencies in the last four years (and seven in the last two), marketing services firm LRW Group is rebranding to Material.
For some brands, General Mills is prioritizing brand advocates over influencers
Seb Joseph, Digiday
The maxim that a company’s customers are its best marketers is truer now than ever before at General Mills.
Media and Entertainment
Christopher Nolan’s “Tenet” movie release postponed again
David Morgan, CBS News
The release of Christopher Nolan’s eagerly-awaited film “Tenet,” whose original July opening was postponed to August because of theater closings due to the coronavirus pandemic, has been postponed again.
Logic Signs To Twitch, Exclusively
Bijan Stephen, The Verge
It’s Twitch’s first exclusive partnership with a musician.
The NFL’s Pandemic Plan: Daily Testing and High-Tech Contact Tracing
Andrew Beaton, The Wall Street Journal
With just days before training camps begin, the NFL and its players agreed to football’s most important new rules—pandemic protocols—after a period of blistering public criticism about safety standards from stars across the league,
The fall TV season looks doomed
Sara Fischer, Axios
TV’s infamous fall lineup of new shows and series is going to look a lot different this year, thanks to paused production during the coronavirus pandemic and the uncertain future of sports.
Covid Rewrites the Disney Playbook
Erich Schwartzel and Joe Flint, The Wall Street Journal
Executives are scrambling to address what is looking to be a prolonged crisis, forcing a realignment of priorities.
Netflix cancels Turkish drama ‘If Only’ in row over gay character
Laura Pitel and Alex Barker, Financial Times
Erdogan government refuses to grant filming licence for series being produced by streaming service.
Civil Suit Against Former Fox News Anchor Ed Henry Alleges Rape, Sexual Misconduct
Scott Neuman, NPR News
A female former producer at Fox News, and another woman who appeared frequently as an on-air commentator on the network, have filed a civil lawsuit Monday accusing former longtime anchor Ed Henry of rape, sexual misconduct and harassment.
Social Media and Technology
Yahoo Mail will let people shop from Walmart via their email inbox
Dalvin Brown, USA Today
On Monday, Verizon Media added a feature to Yahoo Mail that lets you shop from a not-so-sexy place: Your inbox.
Roblox launches Party Place, a private venue for virtual birthday parties and other meetups
Sarah Perez, TechCrunch
The coronavirus pandemic and related government lockdowns have led to a surge in online gaming — particularly on social platforms where people can connect with real-life friends in a virtual venue.
While growing an empire, Shopify manages to play nice
Cale Guthrie Weissman, ModernRetail
In June, Shopify announced a new partnership with Walmart. As part of the deal, select merchants on the e-commerce platform would be able to feature their products on the Walmart marketplace.
‘The downloads are back’: Podcasting finishes the first half of 2020 strong
Max Willens, Digiday
After months of marketplace disruption driven by the coronavirus crisis, the digital advertising market as a whole has no choice but to inch forward unsteadily right now. But for the podcast industry, things are starting to look almost normal.
PR and Marketing
Coca-Cola earnings fall 33%, but company sees improving demand as lockdowns ease
Amelia Lucas, CNBC
The coronavirus pandemic has weighed on both supply and demand for Coca-Cola products.
Thousands of U.S. workers walk out in ‘Strike for Black Lives’
Jacob Bogage, The Washington Post
Organizers say economic inequality and systemic racism have only worsened since the pandemic.
LinkedIn to Lay Off About 6% of Its Workforce
Martin Mou and Ben Otto, The Wall Street Journal
The job cuts will be made across the company’s global sales and talent acquisition teams.
She Criticized The CEO Of Her Old Company Over Diversity. He Told Her Apologize Or “We’re Going To War.”
Julia Reinstein, BuzzFeed News
The popular kids clothing company Hanna Andersson has zero Black employees at its corporate headquarters — something employees say is affecting its marketing and response to the Black Lives Matter movement.
Kanye Deletes Tweet Saying Vogue Editor Initially Disagreed with GAP Deal
Jeffrey Martin, Newsweek
Performer Kanye West alleged Monday that Vogue editor-in-chief Anna Wintour disagreed with him about his deal with clothing retail giant Gap.
A Company Backs a Cause. It Funds a Politician Who Doesn’t. What Gives?
Andrew Ross Sorkin, The New York Times
As the world expects more of corporations, it is untenable to support social and environmental causes while giving money, even indirectly, to candidates who oppose them.
The People With Power at Airbnb After Shakeup
Cory Weinberg, The Information
In 2017, Airbnb CEO Brian Chesky restructured the fast-growing travel company to more closely resemble Amazon, a company whose handling of diverse business lines he had long admired.
Hotels Nix Mints and Breakfast Buffets. Hand Sanitizer, Anyone?
Julie Weed, The New York Times
“Shellshocked” by the pandemic and the drop-off in business, hotels are rethinking amenities and trying to allay travelers’ concerns.
Manhattan’s Retail Pain Worsens With Fifth Avenue Rent Slide
Natalie Wong, Bloomberg
Lower Fifth Avenue, running from 42nd to 49th streets, had the biggest drop in retail asking rents in the second quarter, sliding 30% from a year earlier, according to a report by brokerage Cushman & Wakefield. Soho and Madison Avenue were among areas with declines of more than 14%.
With Indoor Dining Upended, Some Restaurants Call It Quits
Heather Haddon, The Wall Street Journal
After withstanding months of coronavirus restrictions, eateries are closing as pandemic cases surge.
Beer and a Shot of Hand Sanitizer: Dive Bars Try Cleaning Up
Steve Garbarino, The Wall Street Journal
During coronavirus, trying to wipe away years of grime, not character; ‘We’re a clean dive bar.’
Opinions, Editorials, Perspectives and Research
The Wonder Wheel of GOOP
Ana Andjelic, The Sociology of Business
The Wonder Wheel model is when a business expands from the first product that’s made it known, and thrives beyond it by entering into products and services from other categories.
Nostalgia reimagined
Felipe De Brigard, Aeon
Neuroscience is finding what propaganda has long known: nostalgia doesn’t need real memories – an imagined past works too.
|
