Advertising
Wrangler Appoints Mother NY As Global Creative Agency Of Record
Lindsay Rittenhouse, Ad Age
Decision comes as the jeans brand is spun off from VF as its own public entity with Lee.
Facebook Didn’t Uphold Political Ads Policy, Rights Group Says Natalia Drozdiak, Bloomberg
Facebook Inc. bought newspaper ads, shipped top executives to Europe, and briefed officials to show it was doing everything it could to prevent manipulation in May’s European elections.
‘Incredible advantage’: How Amazon’s Sizmek acquisition will address its DSP’s weaknesses Tim Peterson, Digiday
Amazon’s demand-side platform is widely considered by advertisers to be mediocre — but the retail giant’s enormous trove of customer data means it’s still been widely adopted.
`Big Brother’ Founder Takes Facebook to Court Over Ad Scams Ellen Proper, Bloomberg
The Dutch billionaire founder of reality-TV hit “Big Brother” confronted Facebook Inc. in court on Wednesday, accusing the social media giant of failing to stop fraudsters flooding its networks with fake Bitcoin ads that featured his image.
Media and Entertainment
Netflix Accused by Fox of `Audacious’ Poaching as Trial Looms Edvard Pettersson and Sarah Favot, Bloomberg
A lawyer for a pair of Fox studios described Netflix Inc.’s hiring of 17 Fox executives as “very audacious” as the companies head toward a trial in a high-profile fight over talent poaching.
Inside the race to own free streaming video Sahil Patel, Digiday
Roku expects to top $1 billion in revenue for the first time in 2019. But while the company is still best known for selling streaming set-top boxes and USB-sized dongles, two-thirds of Roku’s revenue this year is expected to come from the advertising it sells across its platform.
More Changes to WarnerMedia’s C Suite Beejoli Shah, The Information
WarnerMedia has made another change to its leadership ranks, promoting HBO’s executive vice president of marketing, Chris Spadaccini, to chief marketing officer of the whole business.
Craig Newmark, New Friend to Journalism, Gives $6 Million to Consumer Reports Marc Tracy, The New York Times
An entrepreneur who made a fortune thanks to his digital disruption of the newspaper industry has joined forces with a fearsome nonprofit watchdog publication that is expanding its coverage of the tech industry.
Social Media and Technology
Arii Has Over 2 Million Followers. So Why Did Her Clothing Line Fail? Diana Pearl, Adweek
252 out of 2.6 million is just over .009%. If you look at that number as a conversion rate, it’s low—too low for anyone who calls themselves an influencer to aspire to.
Ahead of ‘shop’ button for publishers, Snapchat launches in-app stores for Snap influencers Kerry Flynn, Digiday
While some influencers, publishers and brands have access to a feature where users can swipe-up on snaps to buy products directly within the app, this new tool allows select accounts to have a store within Snapchat.
Hawley Seeks To Bar YouTube From Recommending Videos Featuring Minors Jason Rosenbaum, St. Louis Public Radio
Missouri Sen. Josh Hawley is taking aim at YouTube after The New York Times reported it was recommending videos of minors to users who watch sexually suggestive content
PR and Marketing
Fiat Chrysler Withdraws Merger Offer for Renault Nick Kostov and Stacy Meichtry, The Wall Street Journal
French government, Renault alliance partner Nissan balk at deal.
Amazon Retail Chief Defends Private-Label Business Amid Scrutiny Matt Day, Bloomberg
Amazon.com Inc.’s retail chief defended the company from charges that it unfairly competes with independent merchants who sell on its e-commerce site, saying Amazon’s private-label business is much smaller than those of major rivals.
Average Tenure of CMO Slips to 43 Months Nat Ives, The Wall Street Journal
Chief marketing officers’ average time in their jobs at the country’s largest advertisers declined by one month in 2018 after improving in the year before.
Campbell Readies Investments in Struggling Soup Business Micah Maidenberg, The Wall Street Journal
Food company lifts profit outlook; quarterly sales top analysts’ expectations.
Boeing’s rocky road to win back trust after deadly 737 Max crashes: ‘We know we have work to do’ Leslie Josephs, CNBC
Boeing has to win back the trust of the public, airline customers and their employees following two fatal crashes of its 737 Max planes that killed 346 people.
Exercise-Bike Maker Peloton Files Confidentially for IPO Colin Kellaher, The Wall Street Journal
The number of shares to be offered and the price range for the proposed offering haven’t been determined.
Online Rx startups offer convenience but also raise concerns Matthew Perrone, The Associated Press
How do you get men excited about decades-old pills for hair loss, erectile dysfunction and other potentially embarrassing health conditions?
Alcohol Brands Have Set Their Blurry Sights on the Slippery Concept of Wellness Jaya Saxena, Eater
From paleo- and keto-friendly wine to CBD-spiked seltzer, booze companies are trying to court wellness-obsessed millennials.
Tariff Fights Are a Drag for Maker of Jack Daniels Jennifer Maloney, The Wall Street Journal
Brown-Forman, already hurt by EU’s tariffs on U.S. whiskey, could take another hit if Trump follows through on Mexican tequilas.
Beyond Meat’s home in the meat aisle sparks food fight Tina Bellon, Reuters
In a bid to directly compete with ground beef and pork sausage, Beyond Meat Inc bills itself the world’s first plant-based burger sold in the meat case of U.S. grocery stores. But interviews with nine U.S. grocery chains show that retailers are still figuring out Beyond Meat’s best fit in their shopping aisles – and it may be closer to the vegan section than the refrigerated meat department so desired by Beyond Meat.
Cocoa’s child laborers Peter Whoriskey and Rachel Siegel, The Washington Post
Mars, Nestlé and Hershey pledged nearly two decades ago to stop using cocoa harvested by children. Yet much of the chocolate you buy still starts with child labor.
This statistic is a key reason why Walmart, Target and Costco are thriving while other retailers aren’t Angelica LaVito and Lauren Hirsch, CNBC
Fitness company Peloton announces it has filed confidentially with regulators for an initial public offering.
Mondelez ends pursuit of Campbell’s Arnott’s biscuit brand Lauren Hirsch, CNBC
Mondelez’s efforts to buy Campbell Soup’s iconic Australian Arnott’s biscuit brand have ended, people familiar with the matter tell CNBC.
Opinions, Editorials, Perspectives and Research
Campbell Soup’s Comeback Needs These Key Ingredients Sarah Halzack, Bloomberg
Investors seem to be giving its new CEO the benefit of the doubt, but three crucial questions remain.
Like the Digital Revolution, Brands Need to Claim Responsibility for Decisions or Be Left Behind Luc Wise, Adweek
It’s a necessity, otherwise they could go the way of Kraft Heinz.
The Hypocrisy Of Brands Joseph Jaffe, Ad Age
Consistency is the essence of any brand but too often the external and internal versions are out of whack.
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