ANA Now Ranking Brands By Environmental, Social And Governance Impact
Adrianne Pasquarelli, Ad Age
Consumers and brand watchdogs have a new way to keep track of how brands are measuring up on their purpose-driven promises. ANA introduced a measurement tool, called the ESG Brand Perception Index, that ranks brands by environmental, social and governance impact.
Gap finally unveils the first product in its hotly anticipated collaboration with Kanye West’s Yeezy brand: a $200 bright blue jacket
Mary Hanbury, Insider
Gap first said it would partner with Yeezy in June 2020. Since then, customers have been waiting. Gap said the collab had “big potential,” but some analysts questioned how much it’ll boost sales.
G7 moves to tap Amazon in new global corporate tax plan
Chris Giles, Financial Times
Finance ministers are plotting a raid on Amazon’s lucrative cloud-computing business to ensure it pays more corporate tax under the new G7 agreement on a global rate.
Amazon, Google and Facebook will be hit hard by the G-7 tax deal. Here’s how they responded
Ryan Browne, CNBC
The G-7 backed a U.S. proposal that calls for corporations around the world to pay a minimum 15% tax on profits. Amazon, Facebook and Google welcomed the historic agreement.
Airlines Seek Trans-Atlantic Restart on Eve of Biden Trip
Siddharth Vikram Philip and Mary Schlangenstein, Bloomberg
Airlines from Britain and the U.S. issued a joint plea for the resumption of travel between the two countries, saying government curbs on the world’s most lucrative air route are holding back an economic recovery.
High Heels Are Ready to Stomp Out Crocs and Birks
Ruth La Ferla, The New York Times
“I feel like a gazelle that’s just been born,” said one woman strapping back on the stilettos.
Starbucks memo lists 25 items that could disappear from some stores as the chain struggles to fix supply chain issues
Mary Meisenzahl, Insider
Starbucks says it is experiencing temporary shortages and is apologizing to customers. Supply chain disruptions have led to shortages and long waits across retail.
What ever happened to Sheryl Sandberg?
Sarah Todd, Quartz
For more than a decade, Sandberg has been the most powerful woman in Silicon Valley, and perhaps in all of business.
New Pandemic-Era Accessory: A Bracelet That Signals Your Boundaries
Jennifer Levitz, The Wall Street Journal
Event hosts are offering green, yellow or red wristbands to let people know if they can come in for that hug—or not. It can get a little awkward; “The greens are just ready to party.”
Shopify has seen a sudden rush of departures despite massive growth. Insiders say CEO Tobi Lütke’s management style has helped spur the turnover.
Madeline Stone, Insider Premium
They described CEO Tobi Lütke as a gifted tech mind who struggled with interpersonal issues.