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June 16, 2021
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Even as Gas Prices Rise, Consumers Choose Cars Over Public Transit

As Americans return to activities such as travel, interest in cars is high. U.S. consumers are choosing to pay more per month to drive rather than use public transportation, writes Morning Consult economic analyst Kayla Bruun. Meanwhile, comfort levels with road trips and car rentals has been notably higher than comfort with other transportation options such as planes, trains and buses through the year, according to our Return to Normal Tracker looking at the travel industry.

 

Read more analysis of Morning Consult’s monthly household finance data related to auto ownership: Cars and Gas Are Costing U.S. Consumers More, but Not Enough to Get Them Back on Public Transit

 

Get the latest insights on comfort returning to travel-related activities: Tracking the Return to Normal: Travel

 

Top Stories

  • Diageo has become the first liquor sponsor of the NFL as part of a multiyear deal that allows the company to use NFL trademarks in its advertising and marketing for products such as Crown Royal, Smirnoff Vodka and Captain Morgan, two years after the league lifted its ban on liquor sponsorships. Anheuser-Busch InBev SA still retains exclusive TV ad rights for the Super Bowl, so Diageo will be likely sidelined for that event. (Ad Age)
  • TikTok will this year replace YouTube as the lead sponsor of social media conference VidCon, a title that YouTube has held since 2013, though a YouTube spokesman said the platform will still be involved with the conference through opportunities it plans to announce shortly. (BuzzFeed News)
  • American Express Co. is betting on a hybrid work model as it brings employees back to offices, with most U.S. and U.K. workers going in Tuesday through Thursday and given the option to work from home on Mondays and Fridays, the credit-card giant said in a memo to staff. American Express plans to start inviting more of its staff back on Sept. 13, with the new hybrid schedule fully in effect by the week of Oct. 4. (Bloomberg)
  • Retail sales fell by 1.3 percent in May, the Commerce Department reported, a greater-than-expected decline that reflects the uneven recovery of consumer spending as the pandemic ebbs. The data indicates that consumers are shifting away from spending on home goods and upgrades to their phones, instead budgeting for restaurants, lodging and travel. (The New York Times)
 

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Meet Loki, Hyundai pitchman. Can Marvel streaming shows sell SUVs and Disney+?

Ryan Faughnder, Los Angeles Times

Meet Loki of Asgard, god of mischief and pitchman of compact SUVs. As Marvel unveils its latest Disney+ series, the studio’s superheroes have teamed with Hyundai in an elaborate campaign to promote the new Tucson and the company’s all-important streaming service.

 

A top cop lays out how the DoJ is ramping up its fight against ad fraud that costs the industry $7-plus billion, and what it needs advertisers to do

Ryan Joe, Insider Premium

The Department of Justice for the first time is asking advertisers to help it fight digital ad fraud. Advertisers have been reluctant to report fraud to law enforcement. Cybercrime has gotten more complex and is spreading to mobile and connected TV ads.

 

With 135% Growth, Kroger’s Ad Business Aims to ‘Set the Bar’ for Media Accountability

Paul Hiebert, Adweek

As third-party cookies fade away and brand safety remains a concern, the future looks bright for retail media.

 

Adtech ‘data breach’ GDPR complaint is headed to court in EU

Natasha Lomas, TechCrunch

New York-based IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court in Germany by the Irish Council for Civil Liberties (ICCL) in a piece of privacy litigation that’s targeted at the high speed online ad auction process known as real-time bidding.

 

Advertising Legend Marvin Sloves Dies at 88

Larissa Faw, Adweek

His legacy is one of creativity, business acumen and long-lasting personal and professional relationships.

 
Media and Entertainment
 

Bored of binging: Weekly streaming releases on the rise

Sara Fischer, Axios

Consumers and streamers are gravitating towards shows that are released weekly, as opposed to binge-watching shows that are released all-at-once, according to data provided exclusively to Axios from Parrot Analytics.

 

Discovery CEO Admits It Doesn’t ‘Make Sense’ That Revenue Is Up Amid Viewership Declines

Tony Maglio, The Wrap

It’s tough to understand why dwindling TV ratings are not having a negative impact on advertising revenues. Discovery’s David Zaslav, one of the brightest CEOs in the business, doesn’t quite get it himself.

 

Spotify inks exclusive deal with “Call her Daddy” podcaster

Sara Fischer, Axios

Spotify has dished out hundreds of millions of dollars in exclusive content deals over the past year in an effort to bolster its podcasting business. This deal is notable in that the audience is mostly younger women.

 

Apple Podcasts Subscriptions go live worldwide

Sarah Perez, TechCrunch

The new subscription features were initially set to arrive in May, but Apple later emailed creators that the launch was being pushed to June. This was likely due to a series of back-end issues impacting the service, including things like delayed episodes and malfunctioning analytics.

 

Money Announces Rebrand and Profitability Under Its New Management

Mark Stenberg, Adweek

The 50-year-old publisher generated $9 million in revenue in 2020.

 
Social Media and Technology
 

Inside the unraveling of Mediakix, a prominent influencer-marketing agency that has lost most of its staff, missed some payments, and disconnected its phone

Sydney Bradley, Insider Premium

Mediakix, a prominent influencer-marketing agency, was acquired by Stadiumred Group in 2020. But about a year later, Mediakix began to miss payments to staffers and influencers. Most staffers have now left the company and its phone line is seemingly disconnected.

 

Inside Twitch’s Hot Tub Streams And Advertising Dreams

Garett Sloane, Ad Age

Brands try to navigate the steamy world of creators on Amazon-owned video site.

 

Fox Creates $100 Million Fund for the Nonfungible Token Market

Christopher Palmeri, Bloomberg

Fox Corp. is joining the list of investors and businesses pumping big money into nonfungible tokens, or NFTs, a type of digital file that can be bought and sold around creative works like pictures, music and videos.

 

‘Bullish on the space’: Why Anheuser Busch InBev is testing NFTs in its marketing

Seb Joseph, Digiday

The narrative around NFTs has gone from get-rich-quick schemes to a more nuanced future. Sure there will be losers, but there will be more insights to glean from future success stories. Marketers at Anheuser Busch InBev hope this is especially true for NFTs and the metaverse. 

 
PR and Marketing
 

Cristiano Ronaldo snub sees Coca-Cola market value fall by $4bn

Adriana Garcia, ESPN

Cristiano Ronaldo’s removal of two Coca-Cola bottles at a Euro 2020 news conference coincided with a $4 billion drop in the market value of the American drink giant.

 

The Shake Shack Manager Falsely Accused Of Poisoning Cops’ Milkshakes Is Suing The Police Union

Julia Reinstein, BuzzFeed News

The manager has filed a federal defamation suit over the incident, during which he says he was arrested, interrogated, and “taunted” by police for hours.

 

Best Buy will sell luggage, grills as it seeks to capitalize on reopening economy, housing market

Melissa Repko, CNBC

Best Buy is starting to sell luggage and outdoor grills, as it tries to take advantage of the rebounding travel industry and the popularity of investing in the home.

 

In a year of lows for luxury, Chanel’s spending on itself reached new highs.

Elizabeth Paton, The New York Times

Chanel, the French fashion house known for its No. 5 perfumes and quilted leather handbags, spent record amounts maintaining its stores, supply chain, advertising and fashion shows in 2020, despite the strain of pandemic lockdowns and sales volatility.

 

Welcome to the Age of the Power Collab

Rachel Tashjian, GQ

Dior and Sacai, Balenciaga and Gucci: the new age of collabs ditches the high-low mix for the Bennifer-grade linkup.

 

Not Being Amazon Is a Selling Point for These Companies

Dana Mattioli, The Wall Street Journal

Retail upstarts tap into wariness of e-commerce giant’s dominance; “Shop Boroughs, Not Bezo$.”

 

Investors are spending big to buy China’s hottest Amazon sellers

Zeyi Yang, Protocol

Well-funded aggregators are giving the creators of Amazon-optimized brands a lucrative way out of the business.

 

Amazon’s Airplanes Move Cargo for U.S. Postal Service

Paris Martineau, The Information

The arrangement could portend bigger ambitions on Amazon’s part to compete with the likes of UPS and FedEx in the shipping of goods by air.

 

Price outweighs pandemic fears as Americans look to book travel again

Kenneth Kiesnoski, CNBC

Most news about travel may have focused on health and safety since the pandemic hit over a year ago. However, cost and booking flexibility are now even more top of mind for Americans looking to finally get away again, according to Discover Financial Services.

 

Southwest Says Systems Restored After 1,400 Flights Disrupted

Mary Schlangenstein, Bloomberg

The airline scrubbed about 14% of its scheduled flights and delayed another 28%, according to flight tracker FlightAware as of mid-afternoon Tuesday. Travelers took to Twitter to complain about long lines at airports and jetliners sitting on the tarmac.

 

EU and US end Airbus-Boeing trade dispute after 17 years

Jim Brunsden et al., Financial Times

The EU and US agreed to end a 17-year dispute over aircraft subsidies, lifting the threat of billions of dollars in punitive tariffs on their economies in a boost to transatlantic relations.   

 

Airbnb Is Spending Millions of Dollars to Make Nightmares Go Away

Olivia Carville, Bloomberg

When things go horribly wrong during a stay, the company’s secretive safety team jumps in to soothe guests and hosts, help families—and prevent PR disasters.

 

Airbnb says it plans to prevent landlords from profiting off pandemic evictions

Cat Zakrzewski, The Washington Post

The short-term-rental company says landlords will be barred from listing any property where a tenant has been evicted for failure to pay rent.

 

How the Rolls-Royce Cullinan Took Over Hip-Hop

Damien Scott, GQ

The luxury SUV is one of the most referenced cars in rap right now. Here’s why.

 

Starbucks Names COO, Reversing Earlier Plan to Leave Role Vacant

Anne Riley Moffat, Bloomberg

Starbucks Corp. has named a new chief operating officer from within its executive ranks, backtracking on earlier plans to eliminate the role to promote a flatter management structure.

 






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