Subway’s First Work From New Agency Team Tries For An Emotional Connection
Jessica Wohl, Advertising Age
Subway is adopting a slightly edgier vibe as it tries to bounce back from years of declining sales and negative headlines, rolling out a first commercial from its new Dentsu Aegis Network agency team that’s risqué enough, at least, to require editing a curse word out of the song.
Media and Entertainment
F.C.C. Watchdog Looks Into Changes That Benefited Sinclair
Cecilia Kang, The New York Times
Last April, the chairman of the Federal Communications Commission, Ajit Pai, led the charge for his agency to approve rules allowing television broadcasters to greatly increase the number of stations they own.
Amazon, YouTube, Twitter Are Exploring Bids for NFL Rights
Scott Soshnick et al., Bloomberg
Amazon.com Inc., YouTube and Twitter Inc. are all weighing bids for streaming rights to “Thursday Night Football,” according to people with knowledge of the matter, providing the latest evidence of technology companies’ growing interest in live sports.
As the Streaming Wars Heat Up, Ryan Murphy Cashes In
John Koblin, The New York Times
The battle between the Hollywood establishment and the streaming-media giants has caused big changes in the entertainment industry in recent months, driving up the prices of major stars and series producers while leaving traditional companies in danger of losing relevance.
New York Times Adapts Data Science Tools for Advertisers
Benjamin Mullin, The Wall Street Journal
Publishers are increasingly building data science tools to boost web traffic and lure subscribers. Now, the New York Times is giving those tools to marketers to help drum up new business.
On the Hunt for Subscriber Growth, US Publications Look Abroad
Max Willens, Digiday
Most of the American publishers courting international readers are spending to bolster their editorial coverage of foreign markets. But they are also finding that robust coverage of American affairs, and American perspective, is what’s most important to subscribers in those foreign markets.
Universal Marketing Team In Chaos After Multiple Execs Exit
Kim Masters, The Hollywood Reporter
The shake-up in Universal’s marketing department is not over. One day after top execs Jeff Shell and Donna Langley fired one marketing executive for “inappropriate conduct” and placed the president of the department on leave, sources say an investigation is still ongoing and further disciplinary action is likely.
‘Black Panther’ Poised to Shatter a Hollywood Myth
Brooks Barnes, The New York Times
The film is expected to take in at least $250 million worldwide this weekend, disproving the notion that movies rooted in black culture cannot be global blockbusters.
Social Media and Technology
Facebook Teams Up with Lyft and Others for Crisis Response Efforts
Megan Rose Dickey, TechCrunch
Facebook is amping up its Community Help efforts, now enabling companies like Lyft, Chase, International Medical Corps and Save the Children to easily provide information and services, like food, transportation and shelter, to people in crisis.
An Uber Executive is Now the Newest Shot-Caller at Andreessen Horowitz
Theodore Schleifer, Recode
Andreessen Horowitz has plucked the head of growth at Uber and turned him into a venture capitalist at one of the top firms in Silicon Valley. Andrew Chen, who was well-known as a writer on startups in addition to his day job at Uber, is the newest general partner at Andreessen, the firm said Thursday.
Tech Luminary Peter Thiel Parts Ways With Silicon Valley
Douglas MacMillan et al., The Wall Street Journal
Billionaire investor Peter Thiel is relocating his home and personal investment firms to Los Angeles from San Francisco and scaling back his involvement in the tech industry, people familiar with his thinking said, marking a rupture between Silicon Valley and its most prominent conservative.
Oreo Hopes to See ‘Pokemon Go’ Success in its Own Scavenger Hunt AR Game
Ilyse Liffreing, Digiday
More brands are developing their own augmented reality experiences, as the expense and technical ability needed to produce them have decreased and the desire for mobile entertainment has grown. Oreo is the latest, building its own mobile gaming app called “The Great Oreo Cookie Quest,” which engages users with a virtual scavenger hunt.
PR and Marketing
Dog food is withdrawn over concerns about euthanasia drug
The Associated Press
The J.M. Smucker Co. is withdrawing some shipments of dog food amid reports that it could be tainted with traces of a drug used to euthanize animals. The company said Thursday it is pulling back shipments of several varieties of wet canned Gravy Train , Kibble ’N Bits , Skippy and Ol’ Roy brands.
Sears to Mark Down the Value of its Name for Third Year in a Row
Lauren Thomas, CNBC
Sears Holdings on Thursday said it expects to record an impairment charge tied to its trade name of between $50 million and $100 million for fiscal 2017. This marks the third consecutive year the department store owner has reported such a charge, which lowers the value of a company’s intangible assets — including its brand names, favorable lease commitments and shopper loyalty.
Walmart Unveils New Apparel Brands to Counter Amazon’s Growth
Matthew Boyle, Bloomberg
Walmart Inc. is introducing low-cost clothing brands for women, kids and plus-size customers, aiming to lure shoppers as Amazon.com Inc. gobbles up more apparel sales.
H&M Investors Are Worried Management Is Overlooking the Obvious
Anna Molin and Hanna Hoikkala, Bloomberg
Investors in Hennes & Mauritz AB left its first ever capital markets day wondering whether the retailer is aware its clothes seem to be going out of fashion. With the value of their H&M shares down about 45 percent since the end of 2016, owners said management gave a lot of details on pretty much everything except the main product.
Airbnb Finds a Union It Can Work With After Failed Efforts
Josh Eidelson, Bloomberg
Airbnb Inc. cafeteria workers are joining the United Auto Workers, a new twist in the home-rental company’s troubled relationship with organized labor. The United Auto Workers won a union contract covering nearly 150 cafeteria workers at four Airbnb facilities.
Opinions, Editorials, Perspectives and Research
Logos Are Back, and Retailers Must Respond
Sarah Halzack, Bloomberg
Several years ago, some big names in apparel and accessories missed the memo about a backlash against logo-emblazoned fashion — and paid dearly for it. Shoppers snubbed the signature graphic tees and hoodies of teen palaces Abercrombie & Fitch Co. and American Eagle Outfitters Inc. in favor of fast-fashion pieces.
Nestlé’s Fortunes Melting Like Ice Cream
Stephen Wilmot, The Wall Street Journal
Nestlé needs to respond faster to the changing tastes of U.S. consumers. The world’s largest food company reported unexpectedly weak sales Thursday.
Delivering Increased Demand and Value for Publishers Globally
More than 200 premium publisher partners are now receiving ads from OpenX via Google’s Exchange Bidding. Publisher partners who enabled Exchange Bidding through the OpenX Exchange experienced an average 48% increase in programmatic revenue from OpenX.