Dunkin’ Brands Group Inc. is in talks to sell itself to Inspire Brands, a deal that would take the coffee and doughnut company private at a price of $106.50 a share with an implied valuation of $8.8 billion, according to people with knowledge of the talks. The deal with Inspire Brands — which is backed by the private equity firm Roark Capital with a portfolio that includes Arby’s, Buffalo Wild Wings, Sonic and Jimmy John’s — could be announced as soon as Monday, said the sources. (The New York Times)
Gucci released a new virtual line of clothing in the role-playing game “The Sims 4,” partnering with content creators Harrie and Grimcookies as part of a campaign called “Off The Grid.” On “The Sims,” players can dress their avatars in Gucci apparel and exclusively access Gucci-branded content, while the real-life “Off The Grid” campaign encourages the use of sustainable materials. (Business Insider)
Martha Stewart has rolled out a marketing campaign for her latest product, a CBD line with Canadian cannabis company Canopy Growth Corp., targeting female baby boomers with a social media promotion called “Martha on Demand/In Your DMs,” in which she answers direct messages about how to improve life at home. (Adweek)
A federal health agency halted a public-service coronavirus advertising campaign funded by $250 million in taxpayer money after it offered a special vaccine deal to an unusual set of essential workers: Santa Claus performers.
Metro-Goldwyn-Mayer Inc. held discussions with Apple Inc. and Netflix Inc. about taking its new James Bond film directly to streaming, according to people familiar with the situation, but the studio says it’s committed to a theatrical release.
It could be quite a fire sale after Quibi’s nearly $2 billion flameout: The Jeffrey Katzenberg-founded company has tapped LionTree to manage the process of selling Quibi’s assets, following its decision to shut down.
At least three large U.S. media companies expect the number of U.S. households that subscribe to a traditional pay-TV bundle to fall to about 50 million in the next five years. At 50 million subscribers, it’s unclear the current pay-TV model can survive without falling further.
The NFL has fined the Tennessee Titans $350,000 for violating protocols leading to the league’s first COVID-19 outbreak during the season, a person familiar with the discipline told The Associated Press.
TikTok is still relatively unproven as a business, and remains challenged by a major geopolitical hurdle. But that hasn’t stopped advertisers from investing heavily in the social platform. Its future has that much potential.
After the success of the Travis Scott Meal at McDonald’s earlier this year, the rapper is teaming up with Sony for a “multi-tiered creative collaboration” ahead of the PlayStation 5 release on November 12.
Despite President Donald Trump’s renewed ire toward Big Tech, in how the platforms moderate his speech, and what powers they’re granted under Section 230, his opponent Joe Biden hasn’t made tech a central tenet of his presidential campaign.
An increase of a single star in an overall rating on review site Yelp.com boosts a restaurant’s revenue by 5% to 9%, according to research by Michael Luca, an associate professor of business administration at Harvard Business School.
The Fresh Food Supermarket in Oakdale, N.Y., advertised the offer on Facebook Wednesday with a graphic that said customers could get a discount if they mentioned their support for President Trump at checkout.