Brands Brief: What to Expect at Apple’s iPhone Unveiling


Top Stories

  • The much-anticipated showcase for Apple Inc.’s new products is expected to reveal a series of new iPhones that will include a high-end model with a $999 starting price, which some are calling the iPhone X. Apple is also likely to introduce a new model of the Apple Watch that has cellular connectivity. (Recode)
  • Airbnb Inc. picked Wieden & Kennedy as its new global creative agency after a competitive review. Omnicom agency TBWA, which has worked with Airbnb since 2014, was not invited to pitch. (Advertising Age)
  • ComScore Inc. said most of its board members will resign and it will complete a strategic review of the business, as the media analytics company has come under pressure from shareholders to improve its financial disclosures and management. (The Wall Street Journal)

Chart Review

Events Calendar (All Times Local)

Tuesday
American Marketing Association annual conference 8 a.m.
Digital Summit Detroit 8:30 a.m.
PAC workshop on public affairs and advocacy writing workshop 10 a.m.
Adweek webinar on surviving a brand crisis 1 p.m.
ANA webinar on influencers 1 p.m.
Wednesday
American Marketing Association annual conference 7:30 a.m.
Digital Summit Detroit 8:30 a.m.
PAC workshop on working with Trump administration 10 a.m.
ANA webinar on valued content programs 1 p.m.
Thursday
Confluence Conference 7:30 a.m.
PRSA workshop on virtual reality storytelling technologies 8 a.m.
Agents of Change Digital Marketing Conference 8 a.m.
PAC workshop on building a political involvement program 1:30 p.m.
Friday
Agents of Change Digital Marketing Conference 7:30 a.m.
Confluence Conference 8 a.m.
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Advertising

Airbnb Brings on Wieden & Kennedy for Global Creative
Lindsay Stein and Adrianne Pasquarelli, Advertising Age

Airbnb has selected Wieden & Kennedy as its new global creative agency, following a competitive review. Omnicom agency TBWA, which has worked on the Airbnb account since 2014, was not invited to pitch.

Media Agencies Lower Global Ad Spending Forecasts
Alexandra Bruell, The Wall Street Journal

Media buying agencies Zenith and GroupM have lowered their expectations for global ad spending in 2017 and 2018, due to factors ranging from political uncertainty in the U.K. to slowing growth in China.

One Year After Calling on Agency Partners to Be More Diverse, Verizon CMO Shares the Results
Katie Richards, Adweek

One year ago, Verizon CMO Diego Scotti sent a letter to all of the brand’s agency partners. In that letter, Scotti called on each of the 11 agencies on the Verizon roster to focus on improving the number of women and people of color working for them.

GDPR is coming, and many U.S. ad tech firms aren’t ready
Seb Joseph, Digiday

In the lead-up to Dmexco in Cologne, Germany, which brings together the world’s ad tech decision-makers, the elephant in the room is the implementation of European Union rules on data protection that will become enforceable in less than a year. For many visiting American executives, the drumbeat of warnings could serve as a wake-up call of sorts.

Adam & Eve shareholders pocket £110m after earn-out
Gideon Spanier, Campaign

The founding shareholders in Adam & Eve have collected an estimated £110m from the sale of their agency to Omnicom after completing a lucrative earn-out worth triple the amount they received initially.

Media and Entertainment

Fox News expected to launch updated logo, lower thirds
Michael P. Hill, NewscastStudio

Fox News is expected to launch a new channel logo and ticker as well as lower-thirds and bug tomorrow morning beginning with “Fox & Friends First.” As the network prepares to launch an overhaul to the look it launched about a year ago, NewscastStudio spoke with senior creative director Agostino Amato.

Laura Ingraham set to take over Fox News’ 10 p.m. slot
Brian Stelter and Hadas Gold, CNNMoney

Laura Ingraham, the radio host and Fox News commentator, is about to become a prime time host on the conservative cable network. Ingraham is expected to take over the 10 p.m. hour on Fox News, according to people who spoke on condition of anonymity.

AMC and FX Are Ditching Ads (for a Monthly Fee) to Take on HBO and Netflix
Jason Lynch, Adweek

As they try to keep pace with premium cable and streaming services like HBO and Netflix in the era of Peak TV, FX and AMC are bringing the battle to a new platform: one that does not contain advertising.

Robbie Myers Is Leaving Elle Amid Rumors of More Departures at Hearst
Alexandra Steigrad, WWD

Another longtime editor in chief is exiting, this time Robbie Myers of Elle. Her exit comes on the heels of another big departure in the magazine world: Graydon Carter’s exit from Vanity Fair over at Condé Nast.

Hurricane Irma delays NFL’s TV ratings
Phil Rosenthal, Chicago Tribune

One way or another, the NFL’s opening week TV ratings took a hit from Hurricane Irma. It won’t be known to what extent for a while because one casualty of the storm was the Sunday ratings themselves as much of Nielsen’s television audience data is processed in the Tampa area. 

Netflix and Hulu already won 21 Emmys ahead of the main event
Mallory Locklear, Engadget

The Creative Arts Emmy Awards took place this weekend and both Netflix and Hulu put on a good showing. Netflix raked in 16 awards while Hulu programming took in five — a positive preview for how each streaming service will fare during the primetime Emmy Awards, which will take place on September 17th.

Rotten Tomatoes Scores Don’t Impact Box Office, Study Finds
Andrew Wallenstein, Variety

A new study issued Monday debunks some of the mounting concerns that the scoring system Rotten Tomatoes publishes analyzing movie-critics reactions is hurting box-office performance.

Vice, CBS Interactive Ink Deal for Tech Content Series ‘Dear Future’
Todd Spangler, Variety

Vice Media’s Motherboard and CBS Interactive’s CNET have set aside their competitive differences to make some money on a series exploring the tech of tomorrow.

Netflix Acquires Ed Harris, Jason Sudeikis Drama ‘Kodachrome’
Beatrice Verhoeven and Matt Donnelly, The Wrap

Netflix has acquired “Kodachrome,” a Mark Raso-directed drama starring Ed Harris, Jason Sudeikis and Elizabeth Olsen, an individual with knowledge of the acquisition told TheWrap. The streaming service bought the rights to the film in a multimillion dollar deal out of the Toronto International Film Festival.

Martin Scorsese Production Company Escapes ‘Wolf of Wall Street’ Libel Lawsuit
Eriq Gardner, The Hollywood Reporter

Martin Scorsese has successfully convinced a judge that his production company is based in New York. As a result, Sikelia Productions is being dismissed from an ongoing libel lawsuit that targets his 2013 film, The Wolf of Wall Street.

Broadcast-only TV households up 41% since 2012, study says
Ben Munson, Fierce Cable

The number of broadcast-only TV households has risen 41% to 15.8 million over the past five years, according to a new study from Nielsen, commissioned by broadcaster Ion Media. According to the report, over-the-air broadcast TV is appealing to younger viewers, as broadcast-only homes have a higher percentage of young viewers (median age 34.5) than total TV households (39.6).

Social Media and Technology

ComScore Plans Strategic Review Amid Sweeping Board Changes
Ezequiel Minaya, The Wall Street Journal

ComScore Inc. said Monday that most of its board members will resign and it would complete a strategic review of the business amid pressure from shareholders over the media-analytics company’s management and lack of transparency on finances.

A New Facebook Collection Ads Feature Will Help Print Catalogs Translate to Mobile
David Cohen, Adweek

Facebook Monday unveiled a new creative format for the Collection ad format it debuted in March. Collection is aimed at using video to help retailers drive sales, with the ad units consisting of a video on top and four recommended products below.

Engagement with Instagram Videos Is Surging
Rahul Chadha, eMarketer

Savvy publishers are finding success on Instagram with video, a format the social media platform added to its app back in 2013 in a move that seemed revolutionary at the time—and still may prove to be. According to new data from social media analytics firm NewsWhip, photos are typically still generating higher engagement levels than videos among Instagram users.

PR and Marketing

What to expect from Apple’s iPhone X event — and what we still don’t know
Dan Frommer, Recode

Apple is hosting its most important event in years today. The company is expected to unveil several new gadgets, including a new flagship iPhone, supposedly called the iPhone X.

Tim Cook on How Apple Champions the Environment, Education, and Health Care
Adam Lashinsky, Fortune

We’re here to put a dent in the universe,” Steve Jobs once famously said. “Otherwise why else even be here?” If ever a company was self-consciously focused on making an impact—changing the world, in the argot of Fortune’s annual list — it’s Apple.

Whole Foods Deal Boosts Amazon’s Online Grocery Sales, Too
Spencer Soper and Olivia Zaleski, Bloomberg

Amazon.com Inc.’s $13.7 billion acquisition of Whole Foods is paying off in more ways than one: the e-commerce giant is seeing a surge in online grocery shopping for basic staples like canned beans and tomato paste.

Adobe Wants to Bring Digital Marketing to Your Car
Brian Womack, Bloomberg

Adobe Systems Inc. has helped companies tackle digital marketing on computers and smartphones. Now, it wants the next key device: your car.

Q&A: Why CVS And Uniqlo Are Messing Around With Vending Machines
Sarah Mahoney, MediaPost

CVS is set up 25 vending machines in the Northeast, selling everything from makeup remover to healthy snacks to earbuds. Uniqlo, the Japanese fast-fashion brand that has stumbled in its store expansion plan, is setting up 10 vending machines in U.S. airports.

There’s Something About Breath Mints and Sharing
Jillian Berman, The Wall Street Journal

For makers of breath-freshening mints and gum, there is no such thing as over-sharing. From big candy companies to small artisanal confectioners, the makers of mints are tinkering with product design, packaging, and marketing, all to encourage us to share.

Now millennials are killing diamonds, so the industry is Instagramming
Shareen Pathak, Digiday

Pesky millennials have made swift work of everything from banks and cereal to golf and beer. Precious gemstones are next on the kill list — and the industry is fighting back by going, naturally, to Instagram. The Diamond Producers Association, an alliance of the world’s biggest mining companies, has made pop-culture, not old-timey, references to engagement or marriage, the cornerstone of its marketing.

Opinions, Editorials, Perspectives and Research

To Avoid a Social Media Crisis, Plan Ahead
Christian Hamilton, Morning Consult

It may seem unproductive to dedicate time to creating a contingency plan for a situation that may never come to pass, but the worst realization to have in the midst of a PR disaster is that you don’t have a crisis management plan.

Equifax Bungles the Details Over and Over Again
Stephen L. Carter, Bloomberg

Here’s a word of advice for companies in trouble: Don’t make the public any angrier than necessary. That’s the mistake Equifax Inc. repeated several times over in its careless handling of its careless loss of detailed identifying data on 143 million consumers, a breach widely described as the worst in history.

Facebook Groups for Pages May Be the Best Thing for Brands on Social
Lisa Barnett, Adweek

Facebook’s rollout of groups for pages in July heralded a return to the concept of community and gave brands another method to engage audiences on a one-to-one basis, in a more controlled environment. If brands follow the fundamental rules of community management—being authentic, transparent and adding value to the conversation—then Facebook groups for pages will quickly become a critical component of many brands’ social media strategies.

Hayes: Bite-sized advertising isn’t just for digital anymore
Christine Hayes, Fierce Cable

What can you do in six seconds? Thanks to Vine (rest in peace) we’ve had the opportunity to explore this already.