Advertising
ANA Launches List of Diversity-Certified Agencies Mary Emily O’Hara, Adweek
By the end of 2020, there will be no excuse for not being able to find a multicultural shop.
Unilever Overhauls Advertising And Innovation For Post-COVID World James Hercher, AdExchanger
Unilever’s sales and marketing channels are shifting rapidly during the pandemic, and these changes will be a permanent part of the business, executives told investors on the company’s earnings report on Thursday.
Dick’s Sporting Goods Leans Into TikTok For Back-to-School Style Campaign Adrianne Pasquarelli, Ad Age
Retailer is finding teens where they are spending their time.
Creating an Ad Jingle Is a Different Process When It’s for TikTok David Cohen, Adweek
Going back to advertising’s roots, one creative agency has found success in developing jingles—for social media platforms.
Media and Entertainment
A&E Has Lost Half Its Viewers Since Dropping ‘Live PD’ Joe Flint, The Wall Street Journal
Network’s prime-time viewership was up 4% this year before it canceled its hit police reality show, Nielsen data show.
Washington NFL team to use ‘Washington Football Team’ for 2020 season Adam Schefter, ESPN
Effective immediately, Washington will call itself the “Washington Football Team” pending the adoption of a new name, the franchise announced.
When The NBA Restarts In Orlando, Live Screens Of Fans Will Replace Empty Seats E.J. Schultz, Ad Age
Michelob Ultra-sponsored remote courtside experience is among the programs the league is deploying to help re-create in-arena viewing.
With Always-On Channels, Streamers Are Looking More and More Like Traditional TV Kelsey Sutton, Adweek
Live streaming channels, comfort food for cord-cutters, help beef up ad inventory.
‘Mulan’ Off The Calendar; Disney Also Delays ‘Avatar’ & ‘Star Wars’ Movies By One Year As Studio Adjusts To Pandemic Anthony D’Alessandro, Deadline
Disney is no longer releasing Mulan on Aug. 21 and is unsetting the movie for the time being. Oy, just when AMC was looking to turn the lights back on with a big movie in pockets of the country.
Hollywood’s lost summer Sara Fischer, Axios
Nearly five months after Hollywood first began to shutter, the prospect of a reopening of theaters and production sets still seems grim.
Social Media and Technology
Twitter Likely to Start Testing Ad-Free Subscriptions Later in 2020 Todd Spangler, Variety
Would you pay for a zero-ads version of Twitter? The social network will “likely” launch a test of a subscription version later this year, according to CEO Jack Dorsey.
Twitch’s Most Popular Category Has Nothing To Do With Video Games George P. Slefo, Ad Age
Twitch overall saw a record 5 billion hours streamed in the second quarter, a 2,662 percent increase year-over-year.
TikTok Starts $200 Million Fund to Help U.S. Stars Make Careers Sarah Frier, Bloomberg
Dollars give incentive to stay with app as Trump threatens ban.
“Facebook Is Hurting People At Scale”: Mark Zuckerberg’s Employees Reckon With The Social Network They’ve Built Ryan Mac and Craig Silverman, BuzzFeed News
As the US heads towards a crucial and contentious presidential election, the world’s largest social network is facing an unprecedented cultural crisis.
‘The new mall’: Beauty flocks to Instagram’s still-expanding shopping feature Liz Flora, Glossy
Instagram continues to roll out new ways to encourage users to shop on the platform, and a growing number of beauty brands are getting on board.
How YouTube made Jeffree Star too big to fail Alex Abad-Santos, Vox
Jeffree Star has a past full of racism and intimidation. So why is he still one of YouTube’s biggest stars?
Twitter CEO apologizes for hack, confirms some private messages were accessed Rachel Lerman, The Washington Post
Twitter said the direct messages of 36 accounts were accessed in the security breach last week.
Black Instagram users were 50% more likely than white users to have their accounts automatically disabled, internal research reportedly showed Aaron Holmes, Business Insider
Internal researchers at Facebook reportedly discovered in 2019 that an automatic moderation algorithm at Facebook-owned Instagram was 50% more likely to auto-ban Black users than white users.
PR and Marketing
Amazon Met With Startups About Investing, Then Launched Competing Products Dana Mattioli and Cara Lombardo, The Wall Street Journal
Some companies regret sharing information with tech giant and its Alexa Fund; ‘we may have been naive.’
Hershey Braces for Halloween Hit From Coronavirus Annie Gasparro, The Wall Street Journal
Candy maker says less trick-or-treating during pandemic could dent sales.
Tissues and Toilet Paper Cushion Kimberly-Clark’s Q2 Revenue Paul Hiebert, Adweek
Quarantine and working from home have been good for business.
Wikipedia administrators caution editors about using Fox News as source on ‘contentious’ claims Oliver Darcy, CNN
The Wikipedia community recently engaged in a spirited debate over whether Fox News is a reliable enough source to use as a citation in entries on the encyclopedia.
Kids at Home Could Put the Economy in Detention Justin Lahart, The Wall Street Journal
Schools adopting online or even hybrid models will make it impossible for millions of parents to work.
Maybe he’s born with it, maybe it helps with video calls: Makeup for men finds a niche Hannah Denham, The Washington Post
How a new cosmetics brand is capitalizing on changing gender norms and the desire to look Zoom-ready.
Walmart to open at least six more health clinics in greater Atlanta area by end of 2020 as part of bigger health-care push Melissa Repko and Christina Farr, CNBC
The big-box retailer announced this week that it will enter the Florida market next year.
Opinions, Editorials, Perspectives and Research
Is Corporate Change Really Possible? Roxane Gay, The New York Times
On setting boundaries in an unpaid internship, navigating corporate bias and mandatory social check-ins.
The Advertising Industry Can’t Stay This White Mae Rice, Built In
Agencies’ lack of diversity hurts Black professionals. It also hurts ad quality.
|