Morning Consult Brands: Google Releases Data Privacy Measures After Google+ User Data Exposed


Top Stories

  • Google has shut down its social network Google+ for consumers and shared a set of new data privacy measures, the company announced, after the company exposed the private data of nearly 500,000 users and opted not to disclose the issue to the public in March. According to an internal memo, Google’s legal and policy staff feared that disclosure would trigger “immediate regulatory interest” and compared the incident to Facebook Inc.’s Cambridge Analytica data breach. (The Wall Street Journal)
  • Ford Motor Co. has selected Omnicom Group Inc.’s BBDO as its lead creative agency, walking away from its 75-year partnership with WPP PLC, which had created an entire agency to support the automaker. While WPP still retains some of Ford’s business, such as media planning and buying and customer retention, BBDO will take over on the creative front starting in November. (Reuters)
  • Netflix Inc. is buying its first production studio, New Mexico-based ABQ Studios, for an undisclosed amount, the company announced, to help support its growing output of original movies and television shows. Netflix already shoots supernatural drama “Chambers” and the epic “Messiah” in New Mexico. (Bloomberg)

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Events Calendar (All Times Local)

Tuesday
&Then 7 a.m.
PRSA International Conference 7 a.m.
Vanity Fair New Establishment Summit 7:30 a.m.
Content Jam 8:15 a.m.
Retail Global Las Vegas 8:30 a.m.
Wednesday
Retail Global Las Vegas 7:30 a.m.
Content Jam 8 a.m.
State of Search 8 a.m.
Vanity Fair New Establishment Summit 9 a.m.
[New York] Know Go 9 a.m.
Senate Commerce hearing on consumer data privacy 10 a.m.
The Brand Partnership Forum: Nashville 4 p.m.
Arthur W. Page Society’s Minneapolis Networking Reception 5 p.m.
Thursday
The Brand Partnership Forum: Nashville 8 a.m.
State of Search 8:15 a.m.
ANA’s “Developing a Brand Portfolio and Architecture Strategy” training 9 a.m.
Retail Global Las Vegas 9 a.m.
ANA’s “What Marketers Need to Know about the Three Biggest Audio Trends for 2019” webinar 1 p.m.
Arthur W. Page Society’s Leaders of Tomorrow panel 5:30 p.m.
Friday
The Brand Partnership Forum: Nashville 8:30 a.m.
ANA’s “Breaking Through the Noise with Influencer Marketing” webinar 1:30 p.m.

Morning Consult launches international brand tracking

We are expanding our brand tracking capabilities internationally. Starting this quarter, companies will be able to track key brand metrics in over 10 countries. Learn more ->

Advertising

What Google’s Data Snafu Means For The $88b Digital Ad Industry
George P. Slefo, Advertising Age

Google said Monday that it’s shutting down Google+, a service almost nobody ever used, after discovering a bug that jeopardized user data. The company says it discovered the glitch in March, or right around the time that Facebook was dealing with an onslaught of negative coverage following the Cambridge Analytica scandal, but only opted to reveal the information today.

‘We Gave This Review Everything We Had’: GTB Reacts to Ford Decision in Internal Memo
E.J. Schultz, Advertising Age

WPP may have avoided losing the Ford Motor Co. account altogether, yet the automaker’s choice of BBDO as lead creative agency is a financial and psychological blow to WPP and its dedicated Global Team Blue unit. While WPP retains significant business from Ford, the move marks a seismic shift for a holding company whose agencies have had ties to the automaker since 1943.

Ride-Hailing Firm Lyft Taps Joy Howard as New CMO
Alexandra Bruell, The Wall Street Journal

Lyft Inc. has hired Joy Howard as its chief marketing officer, as the ride-hailing firm continues to expand in North America. Ms. Howard was most recently CMO of Sonos and previously held a senior marketing role at Patagonia. She replaces Melissa Waters, who will be leaving the company, according to a statement.

Media and Entertainment

Hope Hicks to Head Communications for New Fox
Cynthia Littleton, Variety

Hope Hicks, the former White House communications director who served during the chaotic first year of the Trump administration, has been named head of corporate communications for New Fox, the company to emerge after 21st Century Fox completes the sale of assets to Disney early next year.

Disney’s TV Division Makes Room For Fox Executives
John Koblin, The New York Times

The Walt Disney Company announced on Monday that several Fox executives will assume top leadership positions at its television division, once its $71.3 billion deal to acquire much of 21st Century Fox is formally approved.

CBS Reschedules Shareholder Meeting for Dec. 11
Georg Szalai, The Hollywood Reporter

CBS Corp. has rescheduled its annual meeting of shareholders for Dec. 11, the company said in a regulatory filing on Tuesday. The meeting was originally scheduled for May 17, but CBS canceled it after its board voted in favor of diluting National Amusement’s 80 percent voting control to 17 percent.

Meredith is Developing 10 Original Shows For Instagram’s IGTV
Tim Peterson, Digiday

Many media companies may be slowly wading into Instagram’s 3-month-old long-form video platform, IGTV, but not Meredith. The magazine publisher is developing a slate of 10 original series for IGTV, the first of which will premiere later this year, according to Andrew Snyder, svp of video at Meredith.

Social Media and Technology

Facebook Launches Video Device, Says Privacy is ‘Very, Very, Very Important’
Mark Gurman and Sarah Frier, Bloomberg

Facebook Inc. wants you to buy its new video chat devices for your home, complete with cameras that track movement. That sounds like a lot to ask for a social-media company mired in privacy scandals.

Facebook AI is Mislabeling Ads by Nike, Reebok And Others as Political
Garett Sloane, Advertising Age

Facebook’s political ad police are flagging brands even when their ads are anything but political. One recent Reebok ad was removed because it didn’t conform to Facebook’s political ad policies, even though all it promoted was a sports bra.

HP is Sticking With Its Agencies Because it Does Not Want ‘A One-eyed View of The World’
Shawn Lim, The Drum

As some brands revaluate and experiment with existing relationships with their agencies, there are some who still prefer the status quo. Brands like Renault, Unilever and P&G are experimenting with a new model which will see media and creative agencies merged, and more work brought in-house.

How WordPress Ensures Brand Safety Across Its Longtail
Alison Weissbrot, AdExchanger

Because WordPress hosts numerous blogs and websites – it claims to power 31% of the internet – it has a tough time scaling its ability to police brand safety. While brands can often find their audiences on WordPress domains, they can also find themselves next to unsavory content.

PR and Marketing

Trian Considers a Takeover Bid for Papa John’s
Julie Jargon et al., The Wall Street Journal

Trian Fund Management LP is evaluating a takeover bid for Papa John’s International Inc., people familiar with the matter said. The activist hedge fund recently contacted the pizza chain to collect information as it explores a possible bid, the people said.

Companies Turn to an Unlikely Place for Their Next CEOs
Chip Cutter, The Wall Street Journal

As the news broke last Monday that General Electric Co. GE 3.26% had pushed out its chief executive and elevated a relatively new board member to run the conglomerate, Yale University management professor Jeffrey Sonnenfeld’s phone lighted up.

Toys R Us Brings Back Geoffrey The Giraffe — And Its Laid Off Employees Are Furious
Rachel Siegel, The Washington Post

Thousands of former Toys R Us employees face an uncertain future after hundreds of stores were closed. But Geoffrey the Giraffe is back to work.

In NFL Ratings, Good Football Trumps Politics
Matt Wynn and John Kelly, USA Today

Did President Trump’s attacks on player protests hurt NFL ratings? We looked at the numbers.

How Fashion Brands Are Fighting Back Against Retailers’ Dominance in Paid Search
Danny Parisi, Glossy

At a recent preview of L2’s Fashion IQ Index report, an analyst referred to fashion retailers and brands as “frenemies.” That characterization of the relationship between the two has only become more accurate over the last year.

Saks Fifth Avenue Pushes Back Against Cartier on Store Redesign
Patricia Hurtado, Bloomberg

In the latest skirmish on Fifth Avenue, Saks Inc. has filed a $55 million countersuit against Cartier International over what it calls the luxury brand’s “unlawful recalcitrance” in refusing to leave the flagship store’s ground floor.

Opinions, Editorials, Perspectives and Research

It’s High Time The Justice Department Let The Lions of Hollywood Roar
Dimitri Hasandras, Morning Consult

Makan Delrahim of the Department of Justice’s Antitrust Division recently announced that the DOJ is revisiting the famous Paramount consent decrees – the settlement agreements between the major movie studios and Justice Department – and evaluating whether they need revision or termination.

It’s The Wrong Time For a Facebook Surveillance Device
Shira Ovide, Bloomberg

Facebook Inc. constantly asks its users how they’re feeling about the social network. Those temperature checks of more than 2 billion people must give the company evidence that it has passed the peak of public suspicion stirred by its fumbles in protecting people’s digital information, doubts about the company’s political motives, and scandals about its role as a tool for foreign propagandists, conspiracy theorists and violent mobs.

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