What Google’s Data Snafu Means For The $88b Digital Ad Industry
George P. Slefo, Advertising Age
Google said Monday that it’s shutting down Google+, a service almost nobody ever used, after discovering a bug that jeopardized user data. The company says it discovered the glitch in March, or right around the time that Facebook was dealing with an onslaught of negative coverage following the Cambridge Analytica scandal, but only opted to reveal the information today.
‘We Gave This Review Everything We Had’: GTB Reacts to Ford Decision in Internal Memo
E.J. Schultz, Advertising Age
WPP may have avoided losing the Ford Motor Co. account altogether, yet the automaker’s choice of BBDO as lead creative agency is a financial and psychological blow to WPP and its dedicated Global Team Blue unit. While WPP retains significant business from Ford, the move marks a seismic shift for a holding company whose agencies have had ties to the automaker since 1943.
Ride-Hailing Firm Lyft Taps Joy Howard as New CMO
Alexandra Bruell, The Wall Street Journal
Lyft Inc. has hired Joy Howard as its chief marketing officer, as the ride-hailing firm continues to expand in North America. Ms. Howard was most recently CMO of Sonos and previously held a senior marketing role at Patagonia. She replaces Melissa Waters, who will be leaving the company, according to a statement.
Media and Entertainment
Hope Hicks to Head Communications for New Fox
Cynthia Littleton, Variety
Hope Hicks, the former White House communications director who served during the chaotic first year of the Trump administration, has been named head of corporate communications for New Fox, the company to emerge after 21st Century Fox completes the sale of assets to Disney early next year.
Disney’s TV Division Makes Room For Fox Executives
John Koblin, The New York Times
The Walt Disney Company announced on Monday that several Fox executives will assume top leadership positions at its television division, once its $71.3 billion deal to acquire much of 21st Century Fox is formally approved.
CBS Reschedules Shareholder Meeting for Dec. 11
Georg Szalai, The Hollywood Reporter
CBS Corp. has rescheduled its annual meeting of shareholders for Dec. 11, the company said in a regulatory filing on Tuesday. The meeting was originally scheduled for May 17, but CBS canceled it after its board voted in favor of diluting National Amusement’s 80 percent voting control to 17 percent.
Meredith is Developing 10 Original Shows For Instagram’s IGTV
Tim Peterson, Digiday
Many media companies may be slowly wading into Instagram’s 3-month-old long-form video platform, IGTV, but not Meredith. The magazine publisher is developing a slate of 10 original series for IGTV, the first of which will premiere later this year, according to Andrew Snyder, svp of video at Meredith.
Social Media and Technology
Facebook Launches Video Device, Says Privacy is ‘Very, Very, Very Important’
Mark Gurman and Sarah Frier, Bloomberg
Facebook Inc. wants you to buy its new video chat devices for your home, complete with cameras that track movement. That sounds like a lot to ask for a social-media company mired in privacy scandals.
Facebook AI is Mislabeling Ads by Nike, Reebok And Others as Political
Garett Sloane, Advertising Age
Facebook’s political ad police are flagging brands even when their ads are anything but political. One recent Reebok ad was removed because it didn’t conform to Facebook’s political ad policies, even though all it promoted was a sports bra.
HP is Sticking With Its Agencies Because it Does Not Want ‘A One-eyed View of The World’
Shawn Lim, The Drum
As some brands revaluate and experiment with existing relationships with their agencies, there are some who still prefer the status quo. Brands like Renault, Unilever and P&G are experimenting with a new model which will see media and creative agencies merged, and more work brought in-house.
How WordPress Ensures Brand Safety Across Its Longtail
Alison Weissbrot, AdExchanger
Because WordPress hosts numerous blogs and websites – it claims to power 31% of the internet – it has a tough time scaling its ability to police brand safety. While brands can often find their audiences on WordPress domains, they can also find themselves next to unsavory content.
PR and Marketing
Trian Considers a Takeover Bid for Papa John’s
Julie Jargon et al., The Wall Street Journal
Trian Fund Management LP is evaluating a takeover bid for Papa John’s International Inc., people familiar with the matter said. The activist hedge fund recently contacted the pizza chain to collect information as it explores a possible bid, the people said.
Companies Turn to an Unlikely Place for Their Next CEOs
Chip Cutter, The Wall Street Journal
As the news broke last Monday that General Electric Co. GE 3.26% had pushed out its chief executive and elevated a relatively new board member to run the conglomerate, Yale University management professor Jeffrey Sonnenfeld’s phone lighted up.
Toys R Us Brings Back Geoffrey The Giraffe — And Its Laid Off Employees Are Furious
Rachel Siegel, The Washington Post
Thousands of former Toys R Us employees face an uncertain future after hundreds of stores were closed. But Geoffrey the Giraffe is back to work.
In NFL Ratings, Good Football Trumps Politics
Matt Wynn and John Kelly, USA Today
Did President Trump’s attacks on player protests hurt NFL ratings? We looked at the numbers.
How Fashion Brands Are Fighting Back Against Retailers’ Dominance in Paid Search
Danny Parisi, Glossy
At a recent preview of L2’s Fashion IQ Index report, an analyst referred to fashion retailers and brands as “frenemies.” That characterization of the relationship between the two has only become more accurate over the last year.
Saks Fifth Avenue Pushes Back Against Cartier on Store Redesign
Patricia Hurtado, Bloomberg
In the latest skirmish on Fifth Avenue, Saks Inc. has filed a $55 million countersuit against Cartier International over what it calls the luxury brand’s “unlawful recalcitrance” in refusing to leave the flagship store’s ground floor.
Opinions, Editorials, Perspectives and Research
It’s High Time The Justice Department Let The Lions of Hollywood Roar
Dimitri Hasandras, Morning Consult
Makan Delrahim of the Department of Justice’s Antitrust Division recently announced that the DOJ is revisiting the famous Paramount consent decrees – the settlement agreements between the major movie studios and Justice Department – and evaluating whether they need revision or termination.
It’s The Wrong Time For a Facebook Surveillance Device
Shira Ovide, Bloomberg
Facebook Inc. constantly asks its users how they’re feeling about the social network. Those temperature checks of more than 2 billion people must give the company evidence that it has passed the peak of public suspicion stirred by its fumbles in protecting people’s digital information, doubts about the company’s political motives, and scandals about its role as a tool for foreign propagandists, conspiracy theorists and violent mobs.