Advertising
A Google Spreadsheet of Agency Salaries Is Making the Rounds
Doug Zanger, Adweek
There’s plenty of debate on how transparent co-workers should be with each other related to salaries.
TikTok hunting for agency to dominate SXSW with 2020 project
Oliver McAteer, Campaign US
The social media giant wants to show the world it’s more than just a meme-generator.
Energy BBDO Wins Brown-Forman Global Creative, Including Jack Daniel’s
E.J. Schultz, Ad Age
Omnicom’s BBDO has emerged victorious in Brown-Forman’s global creative review, according to people familiar with the matter.
Google transformed the political advertising world with its reversal on targeting
Theodore Schleifer, Vox
Google’s decision puts new pressure on Facebook to change its policies on political ads.
StubHub says it will cut its agency fees by as much as 40% in 2020 by taking its advertising in-house
Patrick Coffee, Business Insider
EBay-owned ticket exchange StubHub just launched an internal ad agency with the help of in-housing firm Undnyable and said it expected to reduce its agency fees by 30% to 40% in 2020 this way.
Ryan Reynolds Sneaks an Aviation Gin Ad Into a Movie Ad Inside a Samsung Ad
David Griner, Adweek
Sometimes it seems like Ryan Reynolds can sell anything with his creative approach to advertising. But can he sell three completely unrelated things in one 30-second spot?
Is data privacy regulation sparking an ‘ad tech tax?’
George P. Slefo, Ad Age
Marketers begin to pay for technology to help them comply with emerging data-privacy regulations—and it doesn’t come cheap.
Anna Kendrick sings of Doritos and Cheetos in Frito-Lay’s ‘Sound of Music’-themed campaign
Jessica Wohl, Ad Age
Frito-Lay is putting a winter spin on an iconic song to remind people to stock up on snacks for the hundreds of millions of holiday gatherings that will happen before the Super Bowl.
Media and Entertainment
Charles Barkley apologizes for telling reporter, ‘I don’t hit women, but if I did, I would hit you’
Cindy Boren, The Washington Post
Charles Barkley apologized in a statement Wednesday morning for telling an Axios reporter, “I don’t hit women, but if I did, I would hit you.”
Verizon Is Not Selling HuffPost, Telco’s Media Boss Says
Todd Spangler, Variety
Verizon is not selling HuffPost, according to Verizon Media CEO Guru Gowrappan — who insisted the news and opinion site is central to its content strategy.
Social Media and Technology
Car-Mounted Ads Take a New Direction: Data Collection
Sarah Holder, CityLab
A startup called Firefly puts sensor-equipped advertising screens on top of Uber and Lyft vehicles. Now they do more than marketing: They collect data.
PayPal to Acquire Price-Tracking Tool Honey for $4 Billion
Julie Verhage, Bloomberg
PayPal Holdings Inc. will acquire Honey Science Corp. for about $4 billion, adding a popular browser extension used to compare prices at online shopping sites.
Snapchat AR creators to marketers: ‘Keep it simple’
Deanna Ting, Digiday
As augmented reality evolves and becomes more popular, it has become a central part of how people use certain platforms.
PR and Marketing
Walmart to Redesign Produce Section in Bid to Fend Off Amazon
Matthew Boyle, Bloomberg
Walmart Inc., wary of Amazon.com Inc.’s encroachment into the grocery space, is revamping the produce department in its U.S. stores.
LVMH and Tiffany Enter Talks After LVMH Boosts Offer
Scott Deveau and Ed Hammond, Bloomberg
LVMH and Tiffany & Co. entered talks after the French owner of Louis Vuitton boosted its offer for the U.S. jeweler in an effort to clinch the biggest acquisition ever in the luxury-goods industry, according to people familiar with the matter.
Google Hires Firm Known for Anti-Union Efforts
Noam Scheiber and Daisuke Wakabayashi, The New York Times
After nearly two years of unrest, the company appears to be cracking down on employee activism.
Google Wants to Do Business With the Military—Its Employees Don’t
Joshua Brustein and Mark Bergen, Bloomberg
In early November several dozen experts from the American military industrial complex—including senior officers, defense contracting executives, and think tank advisers—gathered at a hotel a few blocks from the Capitol to discuss artificial intelligence software.
Apple CEO Tim Cook and President Trump toured a Texas computer factory to tout US manufacturing
Kif Leswing, CNBC
Apple CEO Tim Cook and President Trump toured a manufacturing plant in Austin, Texas.
Macy’s shares fall on sales miss, retailer slashes outlook
Lauren Thomas and Courtney Reagan, CNBC
Macy’s earnings for the third quarter top analysts’ expectations, but sales miss.
Shares of Victoria’s Secret parent L Brands jump on fourth-quarter forecast, in-line profits
Ganesh Setty, CNBC
Declining sales at Victoria’s Secret have continued to weigh on L Brands’ performance.
Nike Looks to Reinvent the Loafer With Step-In-Shoe Investment
Eben Novy-Williams, Bloomberg
Hate tying your shoes? Nike Inc. is continuing its effort to save you the trouble.
Branded Airbnb Homes Are Becoming a Lucrative Way to Get Exposure
Ryan Barwick, Adweek
Jim Beam, Barbie and Downton Abbey all see success with unique rentals.
Opinions, Editorials, Perspectives and Research
Amazon Throws Spaghetti at the Grocery Wall
Shira Ovide, Bloomberg
The company has a lot of experiments, but nothing has stuck yet.
Marie Kondo Goes Full Goop
Amanda Mull, The Atlantic
The tidying guru helped America clean out its closets. Now she wants to fill them back up.
What the Popeyes Chicken Sandwich Can Teach Us About Going Viral and Connecting With Communities
Diana Pearl, Adweek
Fernando Machado, God-is Rivera and Angela Brown on what they learned from going viral at Brandweek.
Kylie Jenner now works for CoverGirl’s parent. Will her cosmetics brand lose that indie sparkle?
Elizabeth Segran, Fast Company
Kylie Jenner no longer owns Kylie Cosmetics, the wildly successful direct-to-consumer makeup brand she launched in 2016.
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