Advertising
Ogilvy Lays Off 80 Employees, U.S. CCO Leslie Sims To Depart Amid Restructuring
Lindsay Rittenhouse, Ad Age
Agency’s worldwide CEO John Seifert, in internal memo, blames cuts on ‘challenging’ second half of 2019.
Publicis Groupe Is Reviving Razorfish
Erik Oster, Adweek
‘Razorfish, from a spirit and brand focus, never really went away entirely.’
Census Bureau kicks off 2020 ad campaign amid fears around privacy and hacking
Tara Bahrampour, The Washington Post
The Census Bureau on Tuesday unveiled an ad campaign to persuade every household in America to fill out the once-a-decade survey, which begins next week in remote parts of Alaska.
Snoop Dogg Fronts New Campaign For Dunkin’ Beyond Sausage Sandwich
Steve Ellwanger, MediaPost
Just over two months since its national launch of the Beyond Sausage Sandwich, Dunkin’ is doubling down on brand personality Snoop Dogg.
Pandora Debuts Test & Tune Measurement Tools for Tracking Within Campaigns
David Cohen, Adweek
The audio-streaming platform has rolled out the feature in open beta.
GoDaddy Says Its New Heart-shaped Logo Highlights Customers’ Entrepreneurial Spirit
Ann-Christine Diaz, Ad Age
New mark is the latest expression of the brand’s customer-focused messaging.
Retailer Media Networks Are Coming, but Where Are They Coming From?
Lisa Lacy, Adweek
Like so many changes in commerce to date, the rise of retailer media networks can be traced back to Amazon.
Media and Entertainment
Nielsen Taps Grainger’s Rawlinson As CEO Of Soon-To-Be-Spun-Off Global Connect
Joe Mandese, MediaPost
David Rawlinson, president of the global online business at industrial supply company Grainger, has been named CEO of Nielsen’s soon-to-be-spun-off Global Connect business.
With Stars Made for Streaming, Nature Shows Are Hot Again
John Koblin, The New York Times
Wildlife’s global, family appeal, when the environment is “the issue of the age,” gives Netflix and its rivals a rich supply of new content.
Social Media and Technology
Instagram starts bringing DMs to the web
Ashley Carman, The Verge
As Facebook increases its focus on messaging.
Twitter Suspends Grindr From Its Ad Platform As It Investigates Privacy Concerns
Garett Sloane, Ad Age
Gay dating app was sharing sensitive data with Twitter’s MoPub and other ad tech partners, report claims.
Pinterest Soars After Report Shows U.S. Users Eclipsing Snapchat
Andres Guerra Luz, Bloomberg
Pinterest Inc. shares rose as much as 13% on Tuesday after a report showed it beat out Snap Inc.’s Snapchat to become the third-biggest social media platform in the U.S.
The Most American Startup Ever
Mark Caro, Chicago Magazine
How Cameo reinvented the monetization of fame for the social-media era.
PR and Marketing
Target Says Holiday Sales Missed Its Forecasts
Sarah Nassauer, The Wall Street Journal
Retailer cites weak demand for toys, electronics in crucial shopping season.
Build-A-Bear will debut a Baby Yoda stuffed animal as customers scramble to get their hands on toys based on the adorable character from ‘The Mandalorian’
Kate Taylor, Business Insider
Build-A-Bear said it would start selling Baby Yoda stuffed animals as demand for the adorable character from the “Star Wars” show “The Mandalorian” booms.
Amazon Lifts Ban on FedEx Ground for Third-Party Prime Shipments
Paul Ziobro, The Wall Street Journal
Weeks after Christmas rush, Amazon says FedEx service levels have improved; FedEx says its network performed well during peak season.
Harry & Meghan’s ‘Sussex Royal’ Brand Up for Grabs Here in the U.S.
TMZ
Prince Harry and Meghan Markle can still lay claim to the Sussex Royal brand across the pond — despite the “Megxit” — but here in the U.S. of A., someone’s already calling dibs!!!
TGI Fridays CEO says immigration reform is one of the biggest challenges in the restaurant industry
Kate Taylor, Business Insider
TGI Fridays CEO Ray Blanchette told Business Insider that the restaurant industry should push for immigration reform — especially as companies deal with record-low unemployment rates.
Tiffany Opens Massive Temporary NYC Flagship
Sarah Mahoney, MediaPost
In a move that underscores just how seriously the famed jeweler takes its retail space, Tiffany & Co. has officially opened the doors to what it dubbed the Tiffany Flagship Next Door.
Domino’s Pizza reaffirms long-term sales outlook, says focus on carryout is paying off
Amelia Lucas, CNBC
Domino’s Pizza reaffirmed its long-term outlook on Tuesday, as it enters fiscal 2020 facing headwinds from higher food costs, foreign exchange and competition from third-party delivery services.
Low-CO2 food labeling will be the next ‘low fat’ craze
Mark Wilson, Fast Company
Meat substitute Quorn is about to start labeling the carbon footprint of its foods. This could change the way we shop forever.
H&M has a new ‘buy now, pay later’ option, and we’re not sure how we feel about it
Arianne Cohen, Fast Company
Forget about wave-and-pay. The future is here, and it’s no pay. Today H&M announced a “new unique payment solution in the U.S., enabling a frictionless and flexible checkout.”
Post-NBA, Dwyane Wade Begins His Marketing Era as Chief Culture Officer for CAA Sports
T.L. Stanley, Adweek
The business-savvy basketball star will launch CAA AMP to provide brand-focused strategy.
Strip Centers Shine as Some Shoppers Sour on Malls
Esther Fung, The Wall Street Journal
Grocery store-anchored or not, the throwback shopping centers appeal for proximity, convenience.
Opinions, Editorials, Perspectives and Research
Why I’m Excited to See Women Leaders at CES (… and It Is Not for Fashion or Cookies)
Heather Combs, Morning Consult
When I first entered the workforce more than 20 years ago, men called me “sweetie” and “honey.” But industries from tech to finance to health care have come a long way since then.
America’s Favorite Poison
Olga Khazan, The Atlantic
Whatever happened to the anti-alcohol movement?
Robots, Mood Enhancers and Scooters: Top Consumer Trends for 2020
Ellen Byron, The Wall Street Journal
What are the biggest consumer trends set to shape 2020? Technology will drive many of the changes, predicts market researcher Euromonitor International.
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