Though WPP PLC Chief Executive Mark Read previously said he would do everything he could to avoid furloughs and layoffs, WPP agency Grey will furlough about 3.5 percent of its staff, a move that sources close to the matter expect to last for about three months. Grey also instituted hiring and salary freezes and temporary salary cuts for senior employees who voluntarily agree, the sources said. (Ad Age)
Ad rates on YouTube have dropped more than 20 percent from the highs seen earlier this year, according to two publishers, who are expecting the decline to get worse this year. News publishers on the platform are seeing increased views, according to data from social video analytics company Tubular Labs, but advertising fill rates on coronavirus-related content remain low, said a source at a third publisher. (Digiday)
Land O’Lakes Inc. Chief Executive Beth Ford said that the company would repackage its products ahead of its 100th anniversary, replacing the American Indian maiden featured on its logo for almost a century with images of farm owners who help produce the dairy products. The company did not specify whether the image of the maiden will disappear completely, but the lake-and-woods design remains the same, and the term “farmer-owned” is now more prominent. (St. Paul Pioneer Press)
Entertainment and gaming ads centered around fear saw a 161 percent lift in view-through rates compared to the average of other emotional tags from mid-February to mid-March, according to a report from creative analytics platform VidMob.
Apparel companies could be among the hardest-hit industries in the world and could sustain a 20 loss in brand value, which translates to $1 trillion, according to brand valuation consultancy Brand Finance.
McDonald’s Corp. is urging franchise owners to provide more support to employees, but The National Franchisee Leadership Alliance, which officially negotiates with the company on behalf of franchisees, said owners are losing faith in leadership.
Grubhub Inc., DoorDash Inc., Postmates Inc. and Uber Eats are at odds with restaurants, but one marketing entrepreneur said the companies should instead be looking to show they’re partners with the food industry.
Davin served as vice president of global creative marketing for films at Netflix, where he oversaw the marketing of pictures including “Roma,” “Bird Box,” “To All the Boys I’ve Loved Before,” “Murder Mystery” and “The Irishman.”
Even after news reached the Grand Princess ship that the United States Centers for Disease Control was “investigating a small cluster” of COVID-19 cases that might have been linked to the ship, life went on as usual.
Frozen pizza sales at Newman’s Own, for instance, are up 190 percent since the start of the coronavirus crisis, and analytics firm IRI found that Americans bought $275 million worth of frozen pizza during the four weeks ending April 5.