Advertising
New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This Year
Laurie Sullivan, MediaPost
A new form of malvertising only impacts ads served via programmatic exchanges, and 87% of those attacks appeared in header bidding in the past few months, according to an ad security provider.
Ancestry.com pulls ad accused of ‘whitewashing’ slavery
Rebecca Stewart, The Drum
Genealogy website Ancestory.com has pulled an ad that depicted a white man romantically pursuing a black woman during the era of slavery in the American south.
How Dennis Publishing’s affiliate business boosts its ads performance
Lucinda Southern, Digiday
For most publishers, diversifying revenue streams away from volatile advertising into e-commerce and affiliate has become the norm.
WPP’s Zubi Advertising Rebrands and Exits Dedicated Ford Division GTB
Lindsay Rittenhouse, Adweek
Two years after its acquisition by WPP, multicultural shop Zubi Advertising is emerging as a new agency of sorts.
Avengers: Endgame Heroes and Stand Up To Cancer Battle ‘the Biggest Villain of All’ in New PSA
Chris Thilk, Adweek
Marvel Studios is about to launch Avengers: Endgame in theaters across the country next week.
Media and Entertainment
Publishers are scrambling to ready ebook versions of the Mueller report
Andrew Liptak, The Verge
For nearly two years, Special Counsel Robert Mueller has been investigating Russia’s efforts to influence the 2016 presidential election, and earlier today, the results of his investigation finally became available.
Trump Is Tweeting Game of Thrones Memes Again, to HBO’s Displeasure
Natalia Winkelman, Slate
The message was sent prior to the release of the actual report, though once a redacted version did become available, Trump’s campaign announced that it “fully and completely” exonerated the president.
On Reddit, Brands Choose When to Start—and End—the Conversation
Orla McCaffrey, Ad Age
When Garrett Gillas started running Reddit ads for Stackery, a cloud computing service, the comments appeared quickly and often. They ranged from irrelevant to inappropriate to just plain weird.
Social Media and Technology
YouTube is finally coming back to Amazon’s Fire TV devices
Chris Welch, The Verge
YouTube is returning to Amazon’s lineup of Fire TV products, and the Amazon Prime Video app will be adding Chromecast support and become more widely available on Android TV.
Pinterest, Zoom Rise in Trading Debuts
Corrie Driebusch and Maureen Farrell, The Wall Street Journal
Performance of two companies in public markets will set stage for IPO market going forward.
TikTok Brings Chinese-Style Censorship to America’s Tweens
David Ramli and Shelly Banjo, Bloomberg Businessweek
The music video app owned by the Chinese startup Bytedance is like Facebook—but with a younger audience, more data mining, and different ideas about free speech.
PR and Marketing
Brands roll with stoner ‘holiday’ as pot legalization grows
Alex Veiga, The Associated Press
Potheads have for decades celebrated their love of marijuana on April 20, but the once counter-culture celebration that was all about getting stoned now is so mainstream Corporate America is starting to embrace it.
Leica Draws China Backlash With Video Invoking Tiananmen Crackdown
Bloomberg
Leica Camera AG of Germany is the latest foreign company to spark a backlash in China over marketing material seen as offending local sensibilities, this time for a video that re-creates scenes seemingly from China’s 1989 Tiananmen Square crackdown.
A giant new investment will make StockX the first billion-dollar sneaker reseller
Theodore Schleifer and Jason Del Rey, Recode
DST, the venture capital firm founded by Yuri Milner, is expected to lead the deal.
Emerging Markets Boost Sales at Unilever and Nestlé
Saabira Chaudhuri, The Wall Street Journal
Unilever PLC and Nestlé SA both beat first-quarter sales forecasts, buoyed by stronger results in emerging markets.
After a Year in Second Place, Coca-Cola Overtakes Pepsi to Once Again Become Effie’s Most Effective Brand
Diana Pearl, Adweek
Meanwhile, the competing beverage company fell to eighth place.
How BarkBox beat Amazon at its own game
Hilary Milnes, Digiday
Not all direct-to-consumer brands are snubbing Amazon. Bark, a dog supplies brand, has embraced it instead.
The Real Stars of the Internet
John Herrman, The New York Times
I’ve been to the bagel place down the street from my apartment maybe a hundred times. The staff is friendly. I like the food.
Here’s Soylent’s New Product. It’s Food.
Jonah Engel Bromwich and John Herrman, The New York Times
The Silicon Valley food-drink of choice is now a ‘complete nutrition platform.’ The beverage plot thickens.
Opinions, Editorials, Perspectives and Research
Arsenic in Some Bottled Water Brands at Unsafe Levels, Consumer Reports Says
Ryan Felton, Consumer Reports
Keurig Dr Pepper suspends production of its Peñafiel brand, as CR urges a full recall and tougher federal standards. What you need to know.
What we can learn from Burger King’s chopsticks blunder
Emily Porter Salmon, The Drum
The fat hit the fryer with Burger King this week, when it launched an Instagram campaign for its new ‘Vietnamese-style’ Burger in New Zealand.
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