Morning Consult Brands: Kraft Macaroni and Cheese Shortens Name, Debuts New Packaging


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June 23, 2022
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Gen Z’s No. 1 News Source
When it comes to news consumption, Gen Z adults have a clear preference for where they turn to: 68% of the generation said it uses social media for news at least once a week — a significantly higher share than the 30% of Gen Zers who said they use online-only news sites, according to new Morning Consult data. 


Read more from Morning Consult media and entertainment analyst Kevin Tran, including how trustworthy Gen Zers find different news sources, from podcasts to cable news networks and newspapers: Trust Isn’t Everything When It Comes to Gen Z News Consumption.


Top Stories

  • After 85 years, the Kraft Heinz Co. changed the name of Kraft Macaroni and Cheese to Kraft Mac & Cheese to reflect how fans “organically talk about the brand,” the company said. The new packaging — which includes updated typography, a refreshed logo and a more prominent noodle “smile” on a box that is now mostly blue instead of yellow — will debut in stores in August. (CNN
  • The Food and Drug Administration could announce this week that Juul Labs Inc. must remove its e-cigarettes from U.S. stores, according to people familiar with the matter. Juul could appeal the decision through the FDA, which has been reviewing data submitted by Juul for nearly two years, challenge the order in court or file a revised application for its e-cigarettes. (The Wall Street Journal)
  • Alphabet Inc.’s Google and Comcast Corp.’s NBCUniversal are the top candidates to help Netflix Inc. create an ad-supported tier of the streaming service, according to people familiar with the matter. A potential deal with Comcast could include use of the company’s video ad unit FreeWheel, while an agreement with Google could utilize its own ad-serving technology, though a Netflix spokesperson said “no decisions have been made” regarding potential partnerships. (The Wall Street Journal)
  • Mars Inc. Chief Executive Grant Reid is retiring after eight years, with Poul Weihrauch, the global president of Mars Petcare, set to replace him in September. Reid informed Mars’ board of his decision 18 months ago, the company said, and plans to stay with the candymaker until the end of the year. (CNBC)

Chart Review


Events Calendar (All Times Local)


What Else You Need to Know


New Data Clean Room TV Solution Launched by OpenAP

Catie Keck, Ad Age

Advanced TV consortium OpenAP is debuting a new clean room solution to help advertisers more efficiently target consumers in a privacy-safe environment.


Greenpeace Climate Protesters Scale Cannes Palais to Condemn Ad Industry’s Fossil Fuel Links

Rebecca Stewart, Adweek

This year at Cannes Lions, climate activists from Greenpeace have sprung up on various stages and beaches protesting the advertising industry’s relationship with oil and gas giants.


Why U.S. Lottery Creative Accounts Are So Valuable for Ad Agencies

Keira Wingate, Ad Age

Illinois Lottery is the latest to issue an RFP—and winning this account will feel like hitting the jackpot.

Media and Entertainment

Judge Allows Fox News Defamation Suit to Include Fox Corporation

Jeremy W. Peters, The New York Times

The decision broadens the possible legal exposure to the highest ranks of the Fox media empire.


Semafor Readies Entry Into Tricky Digital News Market

Katie Robertson and Benjamin Mullin, The New York Times

The news start-up Semafor has raised $25 million from wealthy individuals, with a goal of cultivating direct relationships between its journalists and its audience.


It’s TikTok’s world. Can TV live in it?

Peter Kafka, Vox

Facebook knows it has a TikTok problem. TV and streamers do, too.


NBCUniversal Ad Sales Chief Linda Yaccarino to Co-Host Podcast for iHeartMedia

Alex Weprin, The Hollywood Reporter

‘Sunday Supper’ will see Yaccarino and Giant Spoon partner Laura Correnti interview top names in entertainment and business.


The Los Angeles Times gets a fully staffed “burner account”

Sarah Scire, NiemanLab

Is an official Finsta an oxymoron? The 404 — a new Los Angeles Times project being billed as “a burner account” for the legacy newspaper — doesn’t think so.

Social Media and Technology

Facebook Parent Meta Pulls Out of Sponsorship Deal for U.S. 250th Anniversary Project

Jess Bravin, The Wall Street Journal

Facebook parent Meta Platforms Inc. said Wednesday it has canceled its sponsorship agreement with the organization planning the federal government’s commemoration of the 250th anniversary of the U.S., a project beset by internal strife and facing a discrimination lawsuit filed by female former executives.


Tim Cook gives clearest hint yet that Apple’s building a headset

Todd Haselton, CNBC

Apple CEO Tim Cook recently gave the closest thing to a confirmation that Apple’s building a headset.


Mark Zuckerberg envisions a billion people in the metaverse spending hundreds of dollars each

Jordan Novet, CNBC

Meta Platforms CEO Mark Zuckerberg told CNBC’s Jim Cramer on Wednesday that the metaverse could be a considerable part of the social network operator’s business in the second half of the decade.


Instagram Tests Child Age Verification, but Falls Short of Full ID Checks

Maddie Ellis, The Wall Street Journal

Instagram is making a move to address a longstanding concern of parents and lawmakers: verifying the age of its users, particularly children. Yet the new tools fall short of carding everyone on Instagram.


Twitter, Shopify Reveal Partnership at Cannes Lions

David Cohen, Adweek

Twitter and Shopify unveiled a new partnership at Cannes Lions Wednesday that gives all U.S. merchants on the ecommerce platform the option of tapping into the social network to find potential customers.


U.S. tech companies yank job offers, leaving college grads scrambling

Sheila Dang, Reuters

One by one, over the last week of May, Twitter Inc. rang up some members of its incoming class of new hires who had recently graduated from college and revoked the job offers in 15-minute calls, according to some of the recipients.


The Rise of the 0.5 Selfie

Kalley Huang, The New York Times

These selfies, taken with an ultra-wide-angle lens, aren’t fussed over. Sometimes they are just “distorted and crazy.”

PR and Marketing

Inside the Push to Diversify the Book Business

Marcela Valdes, The New York Times

For generations, America’s major publishers focused almost entirely on white readers. Now a new cadre of executives like Lisa Lucas is trying to open up the industry.


Companies Brace for Impact of New Forced Labor Law

Ana Swanson, The New York Times

Billions of dollars could be at stake as a law banning imports of some products from China goes into effect.


The retail industry is facing a potential wave of bankruptcies – here’s why

Lauren Thomas, CNBC

There could be an increase in distressed retailers beginning later this year, experts say, as ballooning prices dent demand for certain goods, stores contend with bloated inventory levels and a potential recession looms.


Sriracha Shortage Is Taking Some Spice Out of Life

Christine Chung, The New York Times

An abysmal spring harvest of Mexican chiles caused an “unprecedented shortage” of Asian hot sauces, a California-based producer said.


Walmart expands health services to address racial inequality

Anne D’Innocenzio, The Associated Press

Walmart is expanding health care coverage for employees who want to enlist the services of a doula, a person trained to assist women during pregnancies, to address racial inequities in maternal care.


Amazon CEO acknowledges loss of Black leaders in internal memo

Jennifer Elias, CNBC

Amazon CEO Andy Jassy acknowledged losing two top Black executives, who led warehouses and transportation, in a company email Tuesday night.


Halle Berry and The Old Gays Serve Pride and Sip Canned Wine in Vibrant Campaign for Bev

Samantha Nelson, Adweek

The actor and TikTok stars toast to living your best life authentically and iconically.


See How Miller Lite Redesigned Cans to Honor Women in Brewing

Yadira Gonzalez, Ad Age

This Fourth of July, rather than praise America’s founding fathers, Miller Lite will honor the “Ale Wives,” releasing limited-edition cans in homage to the forgotten women who brought beer to America. 


Gen Z has soured on remote work after years of Zoom school

Jane Thier, Fortune

Less than a quarter (23%) of Gen Zers feel remote work is “very” or “extremely” important to them, per the National Society of High School Scholars’ 2022 Career Interest Survey.


The Great Resignation Stems from a Great Exploration

Keith Ferrazzi and Mike Clementi, Harvard Business Review

How to stanch the bleeding? Perhaps a better idea is to change the narrative.


Macy’s Creates NFT Collection Tied to 4th of July Fireworks Show

Patrick Kulp, Adweek

The retailer will distribute 10,000 digital tokens for free.


Gas prices aren’t leading to less driving — yet

Ben Geman, Axios

Gas demand is historically not very sensitive to prices. But “prices may be closer to consumers’ pain threshold than inflation-adjusted prices might suggest,” Dallas Fed economist Garrett Golding writes.

Morning Consult