Morning Consult Brands: Macy’s Plans a (Mostly) Normal Thanksgiving Day Parade This Year




 


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September 9, 2021
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  • Macy’s Inc. is planning to hold a relatively normal version of its Thanksgiving Day Parade this year after the 2020 event was held without in-person attendance. Macy’s said the 95th parade, which will require most participants to be masked and vaccinated, will travel much further than its one-block radius from 2020 and include thousands of participants that were unable to perform last year. (The New York Times)
  • AMC Entertainment Holdings Inc., the owner of the world’s largest movie theater chain, tapped Nicole Kidman for a new $25 million advertising campaign to encourage consumers to return to theaters. Most of that money will be allocated to ads on television networks. (Variety)
  • NBC is almost sold out of ads for Super Bowl LVI, with only about five 30-second units left up for grabs, said Dan Lovinger, executive vice president of advertising sales for NBC Sports Group. Each 30 seconds of airtime is selling for up to a record $6.5 million as brands hurry to invest in live sports after a difficult year for the marketplace. (Ad Age)
  • Kroger Co. will add a new icon to the banners of its various brands — such as Ralphs and Food4Less — in order to better unify its portfolio, the latest step in a rebranding effort that began in 2019. The icon, which Kroger calls the “Fresh Cart,” looks like a shopping cart with an orange slice as the basket. (Adweek)
 

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What Else You Need to Know

Advertising
 

Spotify opens up Release Radar for brand sponsorships, starting with Disney+

B. Steele, Engadget

This is actually the third playlist Spotify has offered up for ads, joining Discover Weekly and On Repeat as potential sponsorship opportunities for brands. 

 

Tom Brady and Gisele Bündchen to Star in $20 Million Campaign for Crypto Exchange

Megan Graham, The Wall Street Journal

FTX is leaning on large-scale branding and advertising projects as it tries to break through to U.S. consumers.

 

Burger King Introduces Celebrity ‘Keep It Real Meal’

Moyo Adeolu, Ad Age

Nelly, Lil Huddy and Anitta star in new campaign pushing the chain’s pledge to cut 120 artificial ingredients.

 
Media and Entertainment
 

Nielsen CEO Vows to Accelerate Measurement Fixes After Losing Accreditation

Kelsey Sutton, Adweek

In a letter sent today to advertisers, agencies, broadcasters and others in the media industry, the firm promised to accelerate the rollout of Nielsen One, the company’s forthcoming cross-platform measurement tool.

 

You Down With OTT? The MRC Says It’s Now CTV

Tony Rifilato, AdExchanger

The Media Rating Council (MRC) may have stripped Nielsen of its National and Local TV accreditation last week, but it also made another significant announcement: It is now defining over-the-top as connected TV.

 
Social Media and Technology
 

Walmart inks deal with Meredith to bring AI-enabled meal planning to shoppers

Kendra Clark, The Drum

In a move to invest further in its ecommerce business, Walmart has teamed with Meredith to bring new content and features meant to bring greater ease and efficiency to the shopping experience.

 

The David and Goliath Race to Expand Contactless Payments

Lisa Lacy, Adweek

Recent deals include more pay-by-palm technology.

 

Twitter takes on Facebook Groups with invite-only Communities

Alex Heath and Jay Peters, The Verge

Twitter is launching Communities, its rival to Facebook Groups and Reddit, for tweeting with others who share specific interests.

 

Tinder Adds Explore Section to Dating App

Ann-Marie Alcántara, The Wall Street Journal

The tab will let users match with others based on interests, expanding beyond age, location and sexuality.

 

Google Teams Up With Cisco WebEx to Make Videoconferences Easier

Nico Grant, Bloomberg

With corporate workforces still reliant on virtual meetings — and the delta variant delaying a return to the office — videoconferencing rivals Google Meet and Cisco WebEx hope to make the process of logging in a little easier. 

 
PR and Marketing
 

California Senate Passes Bill Reining In Amazon Labor Model

Noam Scheiber, The New York Times

The bill would curb production quotas at Amazon and other companies that critics say are excessive and force workers to forgo bathroom breaks.

 

United Air to Put Some Unvaccinated Workers on Forced Leave

Justin Bachman, Bloomberg

United Airlines Holdings Inc., bracing for a potential onslaught of Covid-19 cases as the weather turns colder, will require employees with religious and medical exemptions from its vaccine mandate to take a leave of absence.

 

Corporate Vaccine Policies Show Stark Divide Over Employer Mandates

Matthew Boyle, Bloomberg

To mandate, or not to mandate? That is the question facing corporations right now as they weigh the pros and cons of requiring a Covid-19 vaccine for employees. The answers, so far, are all over the place.

 

Employees are quitting, sometimes without other offers. What can companies do to retain staff?

Samantha Masunaga, Los Angeles Times

For businesses looking to retain workers, it will probably take more than simply raising wages to prevent a rush to the exits, according to a study released Wednesday by management consulting firm McKinsey & Co.

 

Google’s Answer To Overheated Job Market: Demanding Proof of Rival Offers

Sarah Krouse, The Information

In a competitive market for talent in which some technology workers are soliciting employment offers from several companies, Google recruiters increasingly take the unusual step of asking candidates for written proof of what rivals are offering.

 

‘It’s not lavish, it’s vital:’ In-person corporate retreats return with a twist

Jessica Davies, Digiday

Employers are pulling out all the stops for corporate retreats as they attempt to inject a much-needed dose of camaraderie for staff who haven’t seen each other in person for the last 18 months.

 

Boston Beer Pulls Annual Forecast as Hard-Seltzer Demand Wanes

Rick Clough, Bloomberg

“The market for hard seltzer products has continued to experience decelerating growth trends” since the July forecast, it said in the statement.

 

Lululemon says sales are soaring but supply chain issues remain a concern.

Sapna Maheshwari, The New York Times

Even as Lululemon reported soaring sales and forecast a robust holiday season, the company sounded a note of caution because of pandemic-related factory shutdowns in Vietnam, echoing concerns about the global supply chain voiced by many apparel retailers in recent weeks.

 

GameStop shares fall despite posting narrower loss and rising sales

Nadine El-Bawab, CNBC

The retailer also said that the U.S. Securities and Exchange Commission has requested additional documents for a probe into GameStop and other companies’ trading activity, which the retailer had disclosed in May.

 

Amazon is working on a new point-of-sale system to lure merchants from Shopify, Square, and PayPal

Eugene Kim, Insider Premium

Amazon’s new point-of-sale system can handle online and offline transactions. The POS offering links to other Amazon services, including Prime, Flex, and One payment tech. Project Santos, an internal Amazon team created to compete with Shopify, is leading the project.

 

‘Work, play, live’: How pandemic home life is changing the mall

Jill Manoff, Digiday

So much for taking inspiration from amusement park-like international malls. In the pandemic world, malls are taking cues from Americans’ newly realized comforts of home. 

 

By 2032, most airline passengers won’t remember pre-9/11 travel

Amanda Shendruk, Quartz

The median age of adult airline passengers was 41 in 2020, according to data from Airlines for America, an industry lobbyist. If that stays consistent, by 2032 half of travelers will have been born after 1991, making them 10 years old on 9/11. 

 

Air Travel After 9/11: Just Get Through It

Peter Kujawinski, The New York Times

Before the terrorist attacks, airplane passengers weren’t seen as security risks, and flying was an enjoyable extension of the vacation experience — not something merely to anxiously endure.

 

Oreo Teams with Pokémon for Limited-Edition Cookie Collaboration

Sabrina Weiss, People

Each Pokémon x Oreo pack will feature 16 unique Pokémon such as Pikachu, Bulbasaur, Charmander and Squirtle, all embossed on Oreo’s classic chocolate and vanilla cream cookies.

 







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