Morning Consult Brands: Sorrell’s New Venture Aims to Compete With Ad Agencies, Consulting Firms


Top Stories

  • According to a company prospectus, former WPP PLC CEO Martin Sorrell’s new venture, S4 Capital, will focus on digital marketing services and plans to compete with ad agencies and management consulting firms like Accenture PLC and International Business Machines Corp. The filing also states that S4 Capital will begin trading on the London stock market after a shareholder vote on Sept. 27, and that Sorrell will earn around £100,000 ($130,000) in annual salary and an annual bonus of up to 100 percent of his salary. (Campaign)
  • The European Union passed an overhaul to its copyright laws that could force tech companies like Facebook Inc. and Alphabet Inc.’s Google to install filters to block copyright-protected materials from being uploaded on their platforms. Critics of the law have raised concerns about two sections: Article 11, which would grant publishers copyright for the sharing of their content online; and Article 13, which calls for technology to filter out copyright-protected content, potentially prohibiting what users can share on the internet. (CNBC)
  • Bustle Digital Group founder and CEO Bryan Goldberg will launch in early 2019 a new version of media gossip blog Gawker, which filed for bankruptcy in 2016 after losing an invasion-of-privacy lawsuit brought by Hulk Hogan and financed by billionaire Peter Thiel. In a memo to Bustle staff, Goldberg said that he had hired Amanda Hale from The Outline as Gawker’s new publisher and that the new website would “build upon Gawker’s legacy and triumphs — and learn from its missteps.” (Variety)

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Events Calendar (All Times Local)

Wednesday
2018 SBJ Game Changers Conference 7 a.m.
Big Data Innovation Summit 8 a.m.
National Retail Federation’s Shop.org 8 a.m.
Digital Summit Detroit 8:30 a.m.
2018 ANA Data & Measurement Conference Presented by Google 4 p.m.
Thursday
2018 ANA Data & Measurement Conference Presented by Google 7:30 a.m.
2018 Place Conference New York 7:30 a.m.
National Retail Federation’s Shop.org 8 a.m.
Digital Summit Detroit 8:30 a.m.
Digital & Content Marketing Summit 8:30 a.m.
Ragan’s 2018 Leadership and Executive Communications Conference 8:30 a.m.
AMA’s “The Future of Omnichannel Advertising Must Be Customer Obsessed” webcast 12 p.m.
Friday
2018 ANA Data & Measurement Conference Presented by Google 7:30 a.m.
Ragan’s 2018 Leadership and Executive Communications Conference 7:30 a.m.
National Retail Federation’s Shop.org 8 a.m.
Digital & Content Marketing Summit 8:30 a.m.

New Poll: Consumers React to Nike’s New Ad Featuring Colin Kaepernick

Real-time brand tracking data reveals a sharp drop in favorability and purchasing consideration.

Advertising

AdBlock Plus Parent Eyeo Ventures Into Programmatic
James Hercher, AdExchanger

The German software company eyeo GmbH, which owns Adblock Plus (ABP) and created the Acceptable Ads whitelisting program, will launch its first programmatic technology for reaching ad-blocking audiences on Wednesday. The Acceptable Ads Exchange (AAX) has been in in alpha testing since February with three DSPs – one in the US and two in Europe – and a few global media companies as inventory sources, said CEO Till Faida.

Brightcove Names Sara Larsen CMO as Cloud Provider Consolidates Marketing Services
Bennett Bennett, The Drum

Cloud solutions provider Brightcove has announced the appointment of Sara Larsen as chief marketing officer. Larsen was previously at Dassault Systèmes, where she served as vice president, Americas marketing and communications.

‘There’s Just So Little Trust’: Marketers Have Growing Suspicions of Kickbacks in Ad Tech
Seb Joseph, Digiday

Two years since the ANA unleashed its scathing report that exposed the practice of ad agency kickbacks, advertisers are increasingly questioning agency partners about whether the tech they choose is influenced by vested interests, according to industry sources.

comScore Brings Contextual Technology to Adobe Ad Clients
Jon Lafayette, Broadcasting and Cable

comScore said it has made a deal to provide Adobe Advertising Cloud customers contextual targeting. The proprietary comScore technology helps target customers without cookies, a benefit that promoted privacy in the post GDPR era.

Media and Entertainment

CBS Ordered an Extensive Report on The Les Moonves Allegations, But May Keep Its Internal Findings Secret
Sinéad Baker, Business Insider

CBS Corporation ordered a thorough investigation into the allegations of sexual harassment and assault against former CEO Les Moonves — but has said that it will do everything it can to keep the findings secret.

CBS Undercuts Sinclair in the Local-TV Giant’s Battle With Hulu
Lucas Shaw, Bloomberg

Sinclair Broadcast Group Inc., the largest owner of local TV stations in the U.S., just lost a bargaining chip in its negotiations with streaming service Hulu LLC. Sinclair had refused to let Hulu offer live CBS programming in two dozen markets across the U.S. unless the online TV platform also agreed to carry another Sinclair property, the Tennis Channel.

FCC Pauses Review of T-Mobile, Sprint Merger
Diane Bartz, Reuters

The Federal Communications Commission, which is reviewing the planned merger of T-Mobile US Inc and Sprint Corp, said on Tuesday it has paused its review clock to give the agency time to analyze new and anticipated submissions from the companies.

Sky Takeover Battle Heads For ‘Sealed Bids’
Matthew Garrahan and Arash Massoudi, Financial Times

The protracted £26bn battle for control of Sky will be decided by a competitive, sealed bids auction contested by Rupert Murdoch’s 21st Century Fox and Comcast unless there is a best-and-final offer for the European media group by the end of next week.

Playboy Renews Its Focus on Media
Lukas I. Alpert, The Wall Street Journal

Playboy Enterprises Inc. has focused recently on becoming a lifestyle brand, but it isn’t ready to give up on its editorial roots just yet. Nearly a year after its founder, Hugh Hefner, died at age 91, Playboy is looking to revitalize its editorial output, with greater integration of its online and television offerings built around a streamlined version of the magazine.

Paid Music Streaming Subscribers Surpass 50 Million in US, But There’s a Twist
Cherie Hu, Billboard

An estimated 51 million people in the U.S. are now paying monthly subscriptions for music streaming services — nearly double the number of subscribers at the end of 2016, according to research by MusicWatch that was provided exclusively to Billboard.

Women on TV Scarcer This Year Than Last Year, SDSU Study Finds
Maria Puente, USA Today

More bad news on the Hollywood gender diversity front: The latest study from San Diego State University found that women are scarcer on and in television this year than in previous years – meaning fewer women to celebrate at the Emmy Awards next week.

Social Media and Technology

Apple’s iPhone Event Will be Live Streamed on Twitter For The First Time
Sarah Perez, TechCrunch

Apple’s iPhone press event will be live streamed on Twitter for the first time, TechCrunch has confirmed. This news backs up an earlier report from last month, which claimed Apple would expand the ability to watch the event to Twitter’s platform, instead of only through Safari and Apple TV or Microsoft Edge on Windows 10, as in the past.

Facebook is Getting Into The High-end Streaming Game — With a Show About a Grieving Widow
Steven Zeitchik, The Washington Post

Amazon burst on the scene with “Transparent.” Netflix made its mark with “House of Cards” and “Orange Is the New Black.” Hulu had its “The Handmaid’s Tale.” Facebook thinks it’s time that it had a few programming friends of its own.

Brands Like Infiniti See Promise in Apple’s Expanded AR Tool
Ilyse Liffreing, Digiday

On Wednesday, Apple is set to announce the release date of ARkit 2 and iOS 12. It has been a year since Apple introduced ARkit, which lets developers build augmented reality experiences into their apps and was adopted by companies including Ikea, Patrón and Wayfair.

Amazon Says Business Sales on Pace For $10 Billion Annually
Spencer Soper, Bloomberg

Schools, hospitals and governments have quickly embraced Amazon.com Inc. as a go-to source for supplies, propelling the company’s three-year-old business platform into a $10 billion annual enterprise. Its success may soon provide as much revenue as the Amazon Web Services cloud-computing division and its digital-advertising services.

Reddit Banned a Page That Trafficked in White Supremacist Content, But The Problem is Much Bigger
Ishmael N. Daro, BuzzFeed News

Reddit has banned the subreddit for Million Dollar Extreme, a comedy group popular with the alt-right that briefly had a sketch show on Adult Swim in 2016. Before it was shuttered, the /r/milliondollarextreme subreddit had more than 43,000 subscribers, making it one of the more active Reddit communities where white supremacist and white nationalist content was shared.

PR and Marketing

Missing Wages, Grueling Shifts, And Bottles of Urine: The Disturbing Accounts of Amazon Delivery Drivers May Reveal The True Human Cost of ‘Free’ Shipping
Hayley Peterson, Business Insider

Business Insider spoke with 31 current or recently employed drivers about what it’s like to deliver packages for Amazon. Some drivers described a variety of alleged abuses, including lack of overtime pay, missing wages, intimidation, and favoritism.

Bezos, Amazon Board Visiting Washington, But No Headquarters Announcement Planned
Jonathan O’Connell and Robert McCartney, The Washington Post

Amazon.com founder Jeffrey P. Bezos and the company’s board of directors are arriving in Washington in advance of a series of high-profile appearances for Bezos, amid intense anticipation among local officials and executives about when the Internet giant might announce the location of its second headquarters.

Despite Trump Caterwauling, Sunday NFL Ratings Up 6%
Anthony Crupi, Advertising Age

Ratings for the first Sunday of the new National Football League season rebounded from last year’s iffy deliveries, as three of the four TV windows put up bigger numbers than the analogous broadcasts in Week 1 of the 2017 campaign.

TV Ratings Provider Nielsen Expands Review to Include Company Sale
Joshua Franklin and Greg Roumeliotis, Reuters

Nielsen Holdings Plc will expand a review of strategic alternatives to include a sale of the entire TV ratings company, the firm told Reuters on Tuesday, after coming under pressure to do so from hedge fund Elliott Management Corp.

Google’s Location Privacy Practices Are Under Investigation in Arizona
Tony Romm, The Washington Post

Google’s alleged practice of recording location data about Android device owners even when they believe they have opted out of such tracking has sparked an investigation in Arizona, where the state’s attorney general could potentially levy a hefty fine against the search giant.

What’s in The Amazon Box? Maybe a Real 7-foot Christmas Tree
Joseph Pisani, The Associated Press

Watch out for the 7-foot box on the doorstep. Amazon plans to sell and ship fresh, full-size Christmas trees this year. But a live tree is no paperback book.

Product Placement May Help Power NASA’s Next Big Space Mission
Loren Grush, The Verge

Imagine: it’s 2020, and NASA is about to launch its next robotic rover to Mars. But its name isn’t something simple like Curiosity or Sojourner.

The Fall of “Anti-aging” Skin Care
Cheryl Wischhover, Vox

Brands are still selling the idea of trying to look younger — they’ve just changed the vocabulary.

Opinions, Editorials, Perspectives and Research

iPhones Are Apple’s Priority – But Is Its Advertising Biz Coming Back?
Allison Schiff, AdExchanger

There’s always fanfare when Apple releases its new iPhones every September, as the company is expected to do at its annual hardware event in Cupertino on Wednesday. But away from the pomp of its hardware launch, Apple has been working behind the scenes to boost its growing software and services business – one that market research firm GBH predicts could be worth more than $50 billion by 2020.

Can Netflix Continue to Chill if it Begins Showing Ads?
Paul Barnes, The Drum

Netflix is making some major changes to its business model, experimenting with promoting trailers for other Netflix content between series, as well as subscription methods. Is Netflix ensuring its longevity or taking its user base for granted?

Bernie Sanders Picks the Wrong Kind of Fight With Amazon
Noah Smith, Bloomberg

U.S. Senator Bernie Sanders, a leader of the democratic socialist movement, is introducing a bill designed to force companies to pay their workers higher wages. U.S. Senator Bernie Sanders, a leader of the democratic socialist movement, is introducing a bill designed to force companies to pay their workers higher wages.

Of 25 Industries, Movies Has Biggest Image Gap by Age
Lydia Saad, Gallup

Young adults and seniors in the U.S. hold sharply different views of the movie industry. More young people see the industry positively than negatively, whereas more seniors view it negatively than positively.