Morning Consult Brands: Uber Hires Its First Global Chief Marketing Officer


Top Stories

  • Uber Technologies Inc. has hired longtime Coca-Cola Co. marketing executive Rebecca Messina as the company’s first global chief marketing officer. The addition of Messina, most recently the marketing chief for Beam Suntory Inc., comes at a time when the company is launching advertising campaigns to revamp its image following a series of scandals that led to the resignation of CEO Travis Kalanick last year. (The Wall Street Journal)
  • CBS Corp. said in a regulatory filing that it will set aside $120 million in a trust that could pay severance to departing Chief Executive Les Moonves depending on the results of an investigation into sexual misconduct allegations. The filing says that if the CBS board finds reason to fire Moonves “for cause,” he would get none of the severance money. (The Washington Post)
  • Facebook Inc. is rolling out new brand safety tools to allow advertisers to see where their ads will be placed on the platform before and after they run, including the addition of a feature allowing marketers to block certain publishers from campaigns that run within Instant Articles and in-stream videos. (Business Insider)

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Indicators of News Media Trust
Knight Foundation

Events Calendar (All Times Local)

Tuesday
Big Data Innovation Summit 8 a.m.
PRSA’s “Fast Forward: The Commission on Public Relations Education (CPRE) Report on Undergraduate Education” webinar 3 p.m.
Wednesday
2018 SBJ Game Changers Conference 7 a.m.
Big Data Innovation Summit 8 a.m.
National Retail Federation’s Shop.org 8 a.m.
Digital Summit Detroit 8:30 a.m.
2018 ANA Data & Measurement Conference Presented by Google 4 p.m.
Thursday
2018 ANA Data & Measurement Conference Presented by Google 7:30 a.m.
2018 Place Conference New York 7:30 a.m.
National Retail Federation’s Shop.org 8 a.m.
Digital Summit Detroit 8:30 a.m.
Digital & Content Marketing Summit 8:30 a.m.
Ragan’s 2018 Leadership and Executive Communications Conference 8:30 a.m.
AMA’s “The Future of Omnichannel Advertising Must Be Customer Obsessed” webcast 12 p.m.
Friday
2018 ANA Data & Measurement Conference Presented by Google 7:30 a.m.
Ragan’s 2018 Leadership and Executive Communications Conference 7:30 a.m.
National Retail Federation’s Shop.org 8 a.m.
Digital & Content Marketing Summit 8:30 a.m.

New Poll: Consumers React to Nike’s New Ad Featuring Colin Kaepernick

Real-time brand tracking data reveals a sharp drop in favorability and purchasing consideration.

Advertising

Ad Buyers Say CBS Should Be Fine Without Les Moonves at the Helm
Jason Lynch, Adweek

A prospect that seemed unfathomable just four months ago—CBS operating without its longtime chairman and CEO Les Moonves—has now become reality, with Sunday night’s news that the mogul is exiting the company he has been the central figure of since 1995.

Diet Madison Avenue’s Lawyer Explains Why He Doesn’t Believe the Group Will Be Unmasked
Patrick Coffee, Adweek

The next phase in a legal battle that could have ramifications well beyond the ad industry unfolded in recent weeks as Diet Madison Avenue, the Instagram account that rattled the agency world earlier this year by accusing several male executives of sexual harassment, retained a legal team dedicated to defending its members’ anonymity in court.

Media Planners Battle The Bots
Megan Graham, Advertising Age

When Lawrence Teherani-Ami was a media planner in the late ’80s and early ’90s, the tools of his trade included thick reference books, grid paper and a 10-key calculator. He combed stats from Simmons Research, the Audit Bureau of Circulations and MRI to help decide where to place magazine ads promoting Nike Women.

A Higher Calling
Jeanine Poggi, Advertising Age

Brian Lesser sits in the shadow of Comcast. It’s an unusually cool New York City summer morning, and as Lesser, the CEO of AT&T’s advertising and analytics unit, details his grandiose plans to upend the TV ad industry from the roof-deck of AT&T’s offices in Rockefeller Center, the peacock logo of Comcast’s NBC division looms in the background.

Media and Entertainment

TV Ratings: ‘Rel’ Gets Decent Start for Fox, Miss America Hits Low
Rick Porter, The Hollywood Reporter

The Fox comedy puts up decent numbers in a post-NFL preview, while Miss America tumbles year to year.

CBS’s Handling of Les Moonves Accusations Hampered by Battle for Control
Keach Hagey and Joe Flint, The Wall Street Journal

In January, six months before the blockbuster accusations became public, Shari Redstone phoned fellow directors on CBS Corp.’s board to ask about rumors that the company’s chief executive, Leslie Moonves, was about to have a #MeToo moment.

Shari Redstone Retakes Control of CBS, But Options May Be Few
Lucas Shaw, Bloomberg

After watching her father buy and sell more than a half-dozen companies over several decades, Shari Redstone has seized the opportunity to forge her own reputation as a media baron.

ESPN’s New Boss Changes Course, in Step With the N.F.L.
Kevin Draper, The New York Times

When football fans tune in to see the Los Angeles Rams play the Oakland Raiders on ESPN today, they will be greeted by a brand new “Monday Night Football” crew. After Jon Gruden left to return to coaching, ESPN executives opted for a radical makeover, selecting Joe Tessitore and Jason Witten as the lead announcers.

Sports Publishers Look to Cash in on Legal Sports Betting, Starting With New Video Shows
Sahil Patel, Digiday

As more states across the U.S. legalize sports betting, sports publishers are looking to put a flag in the ground by creating gambling-themed video programming.

Jezebel Gets a New Editor-in-chief, Again
Alexandra Steigrad, New York Post

There’s another shakeup at the top of Jezebel, the women’s site owned by Univision, The Post has learned. Editor-in-chief Koa Beck is leaving the company and will be replaced by deputy editor Julianne Escobedo Shepherd, sources said.

Social Media and Technology

Amazon is Stuffing Its Search Results Pages With Ads
Rani Molla, Recode

If it feels like Amazon’s site is increasingly stuffed with ads, that’s because it is. And it looks like that’s working — at least for brands that are willing to fork over ad dollars as part of their strategy to sell on Amazon.

Joe Biden Will Host IGTV Series Centered Around Hot-Button Issues
Sara Jerde, Adweek

In partnership with ATTN:, former Vice President Joe Biden is hosting an IGTV series. The new original series will make its debut on Wednesday and be posted weekly thereafter.

‘The Industry is Demanding It’: Spotify Adopts Nielsen Brand Effect For Verification on Ad Platform
Kerry Flynn, Digiday

Spotify announced Sept. 11 it’s adding Nielsen Brand Effect to its third-party verification suite — another sign the platform is trying to meet advertisers’ demand for proof that it drives sales.

LinkedIn Dynamic Ads Are Now Available on a Self-Serve Basis via Campaign Manager
David Cohen, Adweek

Brands on LinkedIn can now create Dynamic Ads directly via the professional network’s Campaign Manager.

‘He Had No Ad or Media Background’: Ad Industry Executives React to Snapchat Losing Chief Strategy Officer Imran Khan
Tanya Dua, Business Insider

Snap’s chief strategy chief Imran Khan is leaving, the company said Monday, becoming the latest executive to depart its top ranks. And even though he leaves a big hole for founder and CEO Evan Spiegel to fill —advertising executives aren’t particularly sorry to see Khan go.

Pinterest Reports 25% Increase in Monthly Active Users
Kate Clark, TechCrunch

Two hundred and fifty million people are using Pinterest every month, up from 200 million last September, according to new numbers the company shared this morning. The visual search giant is also reporting that more than half of its users and 80 percent of new sign-ups come from outside the U.S.

As Alex Jones Rails Against ‘Big Tech,’ His Infowars Stores Still Thrive Online
Craig Timberg, The Washington Post

The tech industry’s bans of conspiracy theorist Alex Jones over repeated allegations of hate speech have left intact key elements of his moneymaking machinery — digital storefronts that sell apparel, survivalist gear and nutritional supplements. And business, so far at least, appears to be booming.

PR and Marketing

City Mayor Bans Nike Products From Booster Clubs, According To Leaked Memo
Ashley May, USA Today

The same day Colin Kaepernick shared his full-length Nike ad, a Louisiana mayor reportedly banned Nike products from booster clubs. Kenner Mayor Ben Zahn III ordered playground booster clubs to stop wearing and buying any Nike products in a leaked memorandum dated Sept. 5.

Subway $5 Footlong is Going Away, But Paninis May Be Coming
Zlati Meyer, USA Today

Subway Restaurants’ $5 Footlong jingle is the kind of ear worm that’s hard to get out of your head, but now you might have to. The iconic sandwich may no longer be at your local restaurant.

Amazon’s Trademark Applications Hint at More Fashion
Matthew Townsend, Bloomberg

Amazon.com Inc. has filed for a series of trademarks that suggest the company is planning to roll out more clothing brands, part of its bid to become a bigger fashion destination.

Unilever Braces For Shareholder Vote
Leila Abboud, Financial Times

Consumer goods giant Unilever has detailed its plans to scrap its dual UK-Dutch stock market listing, setting up a crucial shareholder vote next month on whether it will move its headquarters to the Netherlands.

See Food: Why Robots Are Producing More of What You Eat
Natasha Khan, The Wall Street Journal

Robots that see underpin the future of self-driving cars, humanoid robots and autonomous drones. Right now, they’re serving their apprenticeship sizing up sausages.

Opinions, Editorials, Perspectives and Research

The Power of Sweet: A Classic American Manufacturing Success Story
John Downs, Morning Consult

If you notice that the halls of Congress seem a bit sweeter this week, it’s because chocolate and candy company executives from across the country are in Washington sharing their stories of community involvement with members of Congress, government officials and other stakeholders.

Why You Won’t Recognize The Logos of The World’s Top Companies
Jesus Diaz, Fast Company

If you look at the logos of the most profitable companies in the world, you may only recognize Apple’s. That’s according to a fascinating new report from GraphicSprings, which queried 24,000 people on their visual recall of the branding of the world’s most profitable companies.

The Steady Rise and Sudden Fall of Leslie Moonves
John Koblin, The New York Times

Mr. Moonves made his name as a programmer of shows with clear-cut villains and heroes. On Sunday, after more allegations of sexual misconduct, his career came crashing down.

Les Moonves Was Not a Good CEO
Joe Nocera, Bloomberg

The morning after Les Moonves was finally — finally! — forced out as the chief executive and chairman of CBS Corp., I pulled up the transcript from the company’s second-quarter conference call, which had taken place on Aug. 2.

News Use Across Social Media Platforms 2018
Elisa Shearer And Katerina Eva Matsa, Pew Research Center

About two-thirds of American adults (68%) say they at least occasionally get news on social media, about the same share as at this time in 2017, according to a new Pew Research Center survey.