Morning Consult Brands: More Japanese Companies Won’t Attend Tokyo Olympics’ Opening Ceremony


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July 20, 2021
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Japanese Support for Holding Olympics as Planned Sees Modest Growth
Even as more companies announce that they’ll skip the Tokyo Olympics’ opening ceremony on Friday due to COVID-19 concerns (more on that below), the Japanese public’s support for hosting the once-postponed event as scheduled has risen slightly over the past six weeks, according to a Morning Consult survey conducted last week, with 22 percent of Japanese adults favoring the games being held as scheduled, up from 17 percent in a May 27-June 1 poll. Read more from senior sports reporter Alex Silverman here.


Top Stories

  • One day after Toyota Motor Corp. said it would not air local TV ads during the Tokyo Olympics or send its top executive to the opening ceremony, more Japanese companies — including Nippon Telegraph & Telephone Corp., Fujitsu Ltd. and NEC Corp. — have announced they’ll steer clear of Friday’s opening event amid concerns about holding the games during the pandemic. (Bloomberg)  
  • CNN will launch subscription streaming service CNN+ in the first quarter of next year with eight to 12 hours of original daily content. The service’s content will not have a political slant, according to CNN Worldwide Chief Digital Officer Andrew Morse, who added that CNN is still determining the service’s price and will look to hire 450 people for CNN+ in the coming months. (Variety)
  • Apple Inc. has delayed its employees’ return to the office by at least a month to October due to the rise of COVID variants, according to people familiar with the matter. Apple workers had previously criticized the company’s initial plans to return to the workplace in early September. (Bloomberg)  
  • Comcast Corp. Chief Executive Brian Roberts met with ViacomCBS Inc. Chairman Shari Redstone late last month to talk about a potential streaming partnership for non-U.S. markets, according to people familiar with the matter, as both companies look to expand their streaming services — Peacock and Paramount+, respectively — overseas. A deal between ViacomCBS and Comcast could also involve Comcast’s U.K. broadcaster Sky, a source said. (The Wall Street Journal

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Events Calendar (All Times Local)


What Else You Need to Know


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Media and Entertainment

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Social Media and Technology

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PR and Marketing

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