Japanese Support for Holding Olympics as Planned Sees Modest Growth Even as more companies announce that they’ll skip the Tokyo Olympics’ opening ceremony on Friday due to COVID-19 concerns (more on that below), the Japanese public’s support for hosting the once-postponed event as scheduled has risen slightly over the past six weeks, according to a Morning Consult survey conducted last week, with 22 percent of Japanese adults favoring the games being held as scheduled, up from 17 percent in a May 27-June 1 poll. Read more from senior sports reporter Alex Silverman here.
One day after Toyota Motor Corp. said it would not air local TV ads during the Tokyo Olympics or send its top executive to the opening ceremony, more Japanese companies — including Nippon Telegraph & Telephone Corp., Fujitsu Ltd. and NEC Corp. — have announced they’ll steer clear of Friday’s opening event amid concerns about holding the games during the pandemic. (Bloomberg)
CNN will launch subscription streaming service CNN+ in the first quarter of next year with eight to 12 hours of original daily content. The service’s content will not have a political slant, according to CNN Worldwide Chief Digital Officer Andrew Morse, who added that CNN is still determining the service’s price and will look to hire 450 people for CNN+ in the coming months. (Variety)
Apple Inc. has delayed its employees’ return to the office by at least a month to October due to the rise of COVID variants, according to people familiar with the matter. Apple workers had previously criticized the company’s initial plans to return to the workplace in early September. (Bloomberg)
Comcast Corp. Chief Executive Brian Roberts met with ViacomCBS Inc. Chairman Shari Redstone late last month to talk about a potential streaming partnership for non-U.S. markets, according to people familiar with the matter, as both companies look to expand their streaming services — Peacock and Paramount+, respectively — overseas. A deal between ViacomCBS and Comcast could also involve Comcast’s U.K. broadcaster Sky, a source said. (The Wall Street Journal)
Toyota, a top Olympics sponsor, has pulled its Games-related TV ads for Japanese television just days before the Tokyo Olympics begin amid a Covid-19 surge in Japan—but NBCUniversal said all of its U.S. advertising partners, including Toyota, remain committed to the event.
Marketing and e-commerce company Tinuiti Inc. has agreed to acquire connected TV ad-buying shop Bliss Point Media Inc., the companies said, marking the New Mountain Capital-backed company’s second purchase in recent months.
A year ago, consumers were hard-pressed to find a travel ad in the market as the raging pandemic kept most Americans homebound. If hoteliers and airlines did any marketing last year, they focused on messages of support and empathy—and offered options around virtual trips. That pullback is over.
The U.S. is No. 1 in a lot of arenas, but it isn’t first when it comes to health. In light of newfound public health concerns brought on by the pandemic, American pharmaceutical company Eli Lilly is asking consumers to engage in dialogue about the country’s overall well-being.
Ian Smith, the former host of the syndicated daytime talk show “The Doctors,” has filed a complaint with the U.S. Equal Employment Opportunity Commission and the New York State Division of Human Rights alleging racial discrimination and retaliation on the part of ViacomCBS and the show’s producers.
Fox News and Britt McHenry, a former on-air personality who joined the cable-news outlet after a stint at ESPN, have parted ways after reaching a settlement in a long-running harassment lawsuit, according to the network.
Warner Bros.’ “Space Jam: A New Legacy” was not expected to do much better than the modest numbers seen from other family films at this summer’s box office. Instead, it set a new high for the genre with a $31.6 million opening. The difference? Millennial nostalgia.
There aren’t many companies that can say they’ve poured hundreds of millions into journalism in the last few years. Facebook has — $600 million over since 2018 — and it is promising another $1 billion in the next three years.
Not every brand can afford a celebrity, let alone 20 of them, to appear in an ad campaign, but Cameo, with a roster of 35,000 on-demand public personalities for hire, is positioning itself as a resource for marketers.
TikTok is tapping video delivery platform Vimeo to help small businesses make content for the platform. The new integration will connect Vimeo’s video creation tools with TikTok Ads Manager, allowing Vimeo users to drop their own branding into TikTok-ready templates.
When Kent-based Blue Origin on Tuesday rockets Jeff Bezos upward on its first mission carrying humans into space, the wealthiest man on the planet will be blazing the trail of a newly hot recreation for the very rich: space tourism.
Company provided money and support when a New York high school teacher was found unconscious in a rented villa in Mexico. Her father now says the family was caught up in an effort to avoid a “public relations nightmare.”
DraftKings is bringing on VaynerMedia to help the brand elevate its cultural relevance through social media efforts. The shop will be working with DraftKings’ in-house agency, which has been aggressively marketing the betting brand since 2019.
A popular Chinese-Canadian singer, Kris Wu, has lost endorsement and other deals with at least 10 brands including Porsche and Bulgari after a teen-ager accused him of having sex with her while she was drunk.
With opposition to the Tokyo 2020 Olympics escalating in Japan, ahead of the opening ceremony this Friday Toyota has taken its Olympics-related TV ads off air in Japan, despite being one of the International Olympics Committee’s (IOC) top corporate sponsors.
It may seem like eons ago, but when the COVID-19 vaccines were in development in late 2020, Johnson & Johnson had the biggest advantage with U.S. consumers. After decades of successful branding of its baby products, the company had established trust with people across the country.