Morning Consult Brands will be off for the rest of the week for the Thanksgiving holiday. The newsletter will resume on Monday.
Today’s Top News
Dozens of major brands have stopped running ads on Twitter in recent weeks, including 14 of the platform’s top 50 advertisers, according to an analysis of marketing data by The Washington Post. Altogether, ads from more than a third of Twitter Inc.’s top 100 clients have not appeared on the site since Nov. 7, further indicating brands’ weariness toward the platform since Elon Musk’s Oct. 27 takeover. (The Washington Post)
Live Nation Entertainment Inc.’s Ticketmaster will be the focus of an upcoming U.S. Senate antitrust panel hearing following the ticketing giant’s botched pre- and public sale of tickets for Taylor Swift’s 2023 “Eras” tour. A date for the hearing is not yet available, but Senator Amy Klobuchar, the senior leader on the committee, said panel members and witnesses will discuss how “consolidation in the live entertainment and ticketing industry harms customers and artists alike.” (Reuters)
Alphabet Inc.’s Google is facing renewed pressure from U.S. lawmakers to ensure that ads on abortion-related searches clearly indicate whether or not the advertising organization actually provides the service. In a letter sent Nov. 22, Senator Mark Warner and Representative Elissa Slotkin expressed concerns that the technology giant does not consistently apply its abortion advertising policies, which were first introduced in 2019 and require those that advertise alongside such search queries to be certified providers of the procedure. (Bloomberg)
Amazon.com Inc.’s Twitch introduced mandatory phone verification requirements and additional technology updates to detect and deactivate accounts belonging to users under the age of 13. The changes follow a wave of criticism that the livestreaming platform allows young children to create accounts, making them vulnerable to predation. (Bloomberg)
Swifties are now crafting ways to allow more fans to enjoy the Eras Tour, like creating fan-to-fan resale ticket Twitter threads to evade lucrative scalper websites. Some, who are lawyers themselves, are even looking to advocate on behalf of those who say they’ve had uniquely troubling Ticketmaster experiences.
Paramount+ announced today that Top Gun: Maverick, the top grossing film of 2022, will be available to stream globally on the service beginning Thursday, Dec. 22 in the U.S. as well as in Canada, Australia, Germany, Switzerland, Austria, Italy and previously announced markets – the UK and Latin America. It will be available in South Korea and France in 2023.
The Glazer family’s ownership of football giant Manchester United could be set to end. A note to the New York Stock Exchange yesterday confirmed they are expiring “strategic alternatives” for the English football club, including the possibility of selling up.
Elon Musk said that Twitter is “holding off” the restart of his paid account verification plan over continued concerns of impersonation on the social media platform. “Holding off relaunch of Blue Verified until there is high confidence of stopping impersonation,” Musk wrote in a tweet. “Will probably use different color check for organizations than individuals.”
TikTok’s importance to advertising is unquestionable. Even talking about how important it is feels blasé. What I find more interesting is our relationship with the social media platform — as individuals, as brands — and as the parasocial relationships it facilitates between individuals and brands.
Meta has been told to overhaul how it deals with removal requests from state entities such as the police, after the company’s oversight board ruled it was wrong to ban a music video that UK law enforcement argued would “contribute a risk to offline harm”.
Spotify is expanding its newly launched audiobooks service outside the U.S., the company announced today. The service will now become available in other English-speaking markets, including the U.K., Ireland, Australia and New Zealand, allowing users to access Spotify’s catalog of audiobook titles from the streaming app.
Put off by Elon Musk’s muscular management style? Move to us! That’s the pitch being used by talent-starved technology firms trying to lure thousands of former Twitter Inc employees laid off by the social media company under its new owner.
PayPal-owned Venmo is today rolling out two changes to its peer-to-peer payments app, including the ability to donate to charities through Venmo as well as a redesigned money-sending experience. The latter aims to make it easier to see how much you’re sending and who you’re sending to, while also improving the ability to either pay or request multiple payments at once.
Republican members of Congress, who will set the agenda for the House next year, pressed short video app TikTok on Tuesday over concerns the company may have misled Congress about how much user data it shares with China, where owner ByteDance is headquartered.
When Estée Lauder’s reach on Instagram started to slow across EMEA, its marketers turned to TikTok. Obviously, there’s more to it. The early success of the brand’s global TikTok account, for one. But the crux of the brand’s decision to be on TikTok came down to Instagram.
My question is, why is it considered a brand safety issue for advertisers to buy against news content when it’s clearly not an issue for national brands to advertise against violent, albeit fictional, content elsewhere?