Global social media ad spend jumps 56.4% in Q3
John Glenday, The Drum
That’s according to the latest trends report from Socialbakers, which showed that North America led the way with spending up 61.7%.
TV ad buyers expect networks to tax upfront advertisers that waited to commit
Tim Peterson, Digiday
While most advertisers have done their deals with TV networks, others have waited to make their commitments — and they’re likely to pay a tax on the extra time.
Campaigns Rush to Submit Facebook Ads Ahead of Limits
Emily Glazer et al., The Wall Street Journal
Ban on new political ads in final week before Election Day has groups looking to new platforms, social-media influencers.
McCann Announces Further Leadership Shifts
Lindsay Rittenhouse, Ad Age
Grant Theron is named CEO of Commonwealth//McCann while Sean Bryan and Tom Murphy replace Eric Silver as co-chief creative officers of North America.
Kazakhstan, Reversing Itself, Embraces ‘Borat’ as Very Nice
Joel Stein, The New York Times
After banning the first Sacha Baron Cohen satire, the country has created tourism ads adopting its catchphrase.
Media and Entertainment
Sizing up streaming: Netflix has 400 times more movies than Apple TV+
Janko Roettgers, Protocol
Based on TV shows alone, Netflix and Amazon Prime Video are almost head-to-head, with Hulu not far behind.
Shaquille O’Neal Takes Stake In Genius Brands, Set Kids Animated Comedy For Kartoon Channel
Jill Goldsmith, Deadline
Shaquille O’Neal will executive produce and star in a new animated comedy for kids, Shaq’s Garage, for Genius Brands International and ABG Group.
BuzzFeed Expects to Break Even This Year, Thanks to Heavy Cost Cuts
Lukas I. Alpert, The Wall Street Journal
Digital media company’s revenue damaged during pandemic as layoffs, other cuts shore up bottom line.
ViacomCBS Int’l Studios Launches Kids Division, Led by Nina Hahn
Georg Szalai, The Hollywood Reporter
VIS Kids is designed to expand the studio’s global kids content pipeline.
Social Media and Technology
Invisalign Taps TikTok Influencers Like Charli D’Amelio and Gains Social Clout
Emmy Liederman, Adweek
Sales among teenagers jumped 25% in Q3.
Twitch emerges as rising platform for beauty brands
Liz Flora, Glossy
Beauty influencer and Em Cosmetics founder Michelle Phan may have nearly 9 million followers on YouTube, but there’s another video platform that she watches constantly: Twitch.
New data shows which gaming brands are dominating sponsored influencer posts on YouTube and Instagram
Dan Whateley, Business Insider Premium
Twitch was the most prolific gaming brand, appearing in 426 sponsored posts by 131 YouTube and Instagram creators, according to CreatorIQ’s analysis.
Bill Nye The Science Guy Helps Chipotle Sell Its New Environmental ‘Foodprint’ Tracker
Ilyse Liffreing, Ad Age
On Monday, Nye—who gives a nostalgic kick to 90s kids who grew up watching him in classrooms across America—took to TikTok to share a video in which he encounters himself at a Chipotle and orders his favorite meal.
Sam’s Club Lets Customers Do Their Holiday Shopping in the Iconic Griswold Family Home
Kaila Mathis, Adweek
The brand recreated a VR activation from National Lampoon’s Christmas Vacation and filled it with purchasable seasonal items.
Facebook Moves Into Cloud Gaming
Sarah E. Needleman, The Wall Street Journal
Social-media company’s free-to-play model differs from paid, subscription cloud-gaming services of rivals such as Google and Microsoft.
Snapchat’s dancing hot dog returns for Election Day
Makena Kelly, The Verge
There’s just over a week left until Election Day and Snapchat is reviving one of its most beloved characters, the dancing hot dog, to encourage users to make a plan to vote.
PR and Marketing
Burger King parent’s quarterly sales fall 8% as pandemic weighs on Tim Hortons sales
Amelia Lucas, CNBC
Popeyes, however, once again reported double-digit same-store sales growth, thanks to the enduring popularity of its chicken sandwich.
Kia Relaunching Brand With New Logo Early In 2021
Jeff Perez, Motor1
The so-called ‘Plan S’ will put a big emphasis on electric vehicles.
Hasbro Tumbles After Results Fall Short of Rival Mattel’s
Kelly Gilblom, Bloomberg
Hasbro, the largest U.S. toymaker, said Monday that revenue fell 4% on a pro forma basis to $1.78 billion.
Nissan Appoints First US CMO Amid Leadership Realignment
Kathryn Lundstrom, Adweek
Allyson Witherspoon will step into the newly created role on Nov. 1.
McDonald’s is hosting a music festival as the fast-food giant tries to win over younger customers
Barbara Smith, Business Insider
The virtual music festival with prominent UK acts like Stormzy, Lewis Capladi, and Jess Glynne, will take place from Oct. 30 through Nov. 1.
Airbnb Fights Its ‘Party House Problem’
Erin Griffith, The New York Times
Noise. Damages. Safety questions. Airbnb is racing to address the risks posed by partying guests before it goes public.
How Saks Fifth Avenue is providing luxury shoppers with ‘comfort food’ during the pandemic
Phil Wahba, Fortune
Saks has seen modest comparable sales increases since the summer, driven by its soaring online business.
Candy Brands Are Trying to Solve the Halloween Pandemic Puzzle
Paul Hiebert, Adweek
To overcome the obstacles this year has presented, candy brands are approaching Halloween by embracing what the day is all about: creativity and imagination.
Amazon has created fertile ground for bribery schemes, sellers say
Jason Del Rey, Recode
In the wake of a $100 million Amazon bribery scandal, sellers say the tech giant deserves more scrutiny for suspending merchants with no warning and little explanation.
Opinions, Editorials, Perspectives and Research
The RealReal’s head of retail details his brick-and-mortar strategy and explains why in-person sales are still a big part of the $26 billion luxury consignment market, even during a pandemic
Bethany Biron, Business Insider
The RealReal opened its fourth physical store in Chicago on Friday, marking its first foray into the Midwest and a larger strategic push to capture more of the fast-growing luxury resale market beyond the coasts.