Morning Consult Brands: Musk Puts Twitter Deal ‘on Hold’ as He Investigates Number of Fake Accounts


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May 13, 2022
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  • Elon Musk tweeted that his $44 billion deal to take Twitter Inc. private is “temporarily on hold” until he gets confirmation on how many fake accounts exist on the platform, but added in another post that he is still committed to the deal. (CNBC) Yesterday, Kayvon Beykpour, Twitter’s head of consumer product, and Bruce Falck, head of revenue product, both said they were asked to leave the company, and CEO Parag Agrawal sent a memo, seen by Bloomberg, informing staff that the company will freeze hiring and may pull back offers already made to people. (Bloomberg
  • Former Wieden+Kennedy Global Chief Creative Officer Colleen DeCourcy has been hired as chief creative officer at Snap Inc., just five months after she said she was retiring from advertising. (Ad Age)
  • Danielle Wolinsky, YouTube’s global head of video buying and responsibility, told Adweek that the social media platform will introduce in the coming months new brand suitability tools to allow advertisers to apply brand safety categories more consistently across Google’s video partners and Google Display Network. (Adweek)

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