Advertising
AT&T’s Xandr Prepares to Buy Clypd from RTL Ronan Shields, Adweek
Trade deal comes amid speculation over parent companies’ ad tech strategies.
Just In Time For Halloween, A Vintage … Hot Dog Ad? Brian Braiker, Ad Age
Sealed hot dogs are front and center in this seasonal 1966 Armour Star Frank ad, but it’s the whistle that gets us thinking.
GYK Antler CEO Travis York Founds York Creative Collective Erik Oster, Adweek
Former Arnold CEO Pam Hamlin will lead strategy and operations as president.
‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 Kristina Monllos, Digiday
Bayer didn’t bring programmatic buying in-house on a whim.
A US Ad Agency Was Behind Those Fake Ads Featuring Marilyn Denis, Mike Holmes, And Ron McLean Craig Silverman, BuzzFeed News
Ads Inc, which is shutting down in in the wake of a BuzzFeed News Investigation, used the images of some of Canada’s biggest TV stars as part of a massive Facebook scam.
Media and Entertainment
Spirited Away and other Studio Ghibli films find their first-ever streaming home Aja Romano, Vox
Classic Miyazaki films like Spirited Away and My Neighbor Totoro will stream on HBO Max starting next spring.
Apple News Strikes Ad Deal With Verizon And Issues New Guide For Publishers Garrett Sloane, Ad Age
An inside look into how media partners operate on Apple’s platform.
Stephen Colbert extends ‘Late Show’ contract through 2023 Sarah Whitten, CNBC
Stephen Colbert signed a three-year contract extension that will keep him on “The Late Show” through August 2023.
Disney films accounted for nearly 40% of the US box office in the first nine months of 2019 Sarah Whitten, CNBC
So far in 2019, Disney films have sold more than $8.1 billion in tickets.
Meet the New Face of the Trump Resistance at Fox News Gerry Smith, Bloomberg
Anchor Chris Wallace gains attention for tough interviews with Trump aides.
Former Fox RSNs Will Stay On DirecTV After Sinclair, AT&T Strike Carriage Deal Dade Hayes, Deadline
Ending a period of short-term extensions, AT&T and Sinclair Broadcast Group have reached a carriage deal that will keep the 21 regional sports networks once owned by Fox on DirecTV and other platforms.
Social Media and Technology
Facebook CEO Mark Zuckerberg says in interview he fears ‘erosion of truth’ but defends allowing politicians to lie in ads Tony Romm, The Washington Post
His approach to political speech has come under fire in recent weeks
Facebook looks to improve child protection over fears encryption will raise risks Madhumita Murgia, Financial Times
Social media group seeks to counter fear that its privacy plan will impede efforts to track abusers.
Video giant Twitch pushes Trump rallies and mass violence into the live-stream age Drew Harwell and Jay Greene, The Washington Post
Twitch’s evolution shows how quickly the Internet can change.
Facebook’s Tweak May Cause Organic Page Impressions to Drop David Cohen, Adweek
The social network is rolling out a change to the way it filters that metric through Oct. 28.
Brands are using Instagram to sell colored contacts. They might not be safe to wear. Terry Nguyen, Vox
Most colored lenses are not FDA approved, but influencers and even average customers are promoting them online.
Snap launches dynamic ads to draw more advertisers Sheila Dang, Reuters
Snap Inc. said on Thursday it is introducing dynamic advertising that automatically create ads and target audiences in real-time, as the parent company of photo messaging app Snapchat looks to compete for digital ad dollars.
PR and Marketing
Juul Suspends Online Sales of Flavored E-Cigarettes Sheila Kaplan, The New York Times
Facing multiple inquiries into its marketing practices and its role in the rise of teenage vaping, the company suspended internet access to mango, cucumber and other pods.
When Brand Trump Met Brand Vuitton Vanessa Friedman, The New York Times
A new workshop in Texas brought the president and the king of luxury together. Is this good or bad for both their brands?
Fred Smith Created FedEx. Now He Has to Reinvent It. Paul Ziobro, The Wall Street Journal
The 75-year-old CEO confronts the rise of e-commerce and the challenge of Amazon; ‘we’ll let the points be counted up at the end of the game.’
Rothy’s Won’t Chase Trends—It’s Making Them Ann-Marie Alcantara, Adweek
With new collections, the direct-to-consumer brand is setting itself up for long-term success.
With WeWork Staff Morale Suffering, Another Top Executive Is Leaving Ellen Huet, Bloomberg
As WeWork scrambles this week to raise cash needed to keep afloat, several top executives aren’t sticking around to see the results.
N.B.A. Commissioner: China Asked Us to Fire Daryl Morey Sopan Deb, The New York Times
Adam Silver, the N.B.A. commissioner, also said the financial fallout from Morey’s tweet supporting Hong Kong protesters has been “substantial.”
The shoe industry is at war with itself over stolen design Elizabeth Segran, Fast Company
The footwear industry produces a whopping 24.8 billion sneakers a year for 7.5 billion humans. To keep up with this pace, brands are ripping each other off.
At Chick-fil-A, new table service means no waiting in line to order Hilary Russ, Reuters
Fast-food chicken chain Chick-fil-A is turning the tables on in-house dining, unveiling a new sit-down table service through its app that means customers will not have to wait at the counter to order.
Airbnb’s latest stunt is a sleepover in Barbie’s Malibu Dream House Elizabeth Segran, Fast Company
And it’s not even the most elaborate marketing project the company has launched this year.
A Message from the Public Affairs Council:
Poll: Americans Still Tuning Out Trump’s Tweets
A new Public Affairs Council poll conducted by Morning Consult finds that only 15% of the public read President Trump’s tweets very often, the same percentage as 2018. 63% percent say they rarely or never pay attention to his tweets, up from 60% in 2018. When the president tweets criticisms of specific companies, 80% of Americans don’t change their opinions. Only 11% say they have a less favorable opinion of the company.
Opinions, Editorials, Perspectives and Research
Can Shoppers Hold Up Global Growth? Daniel Moss, Bloomberg
The world’s two biggest economies have become reliant on consumers. That pillar is looking increasingly fragile.
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