Advertising
Martin Sorrell Airs His Grievances With Holding Companies (again)
Lindsay Rittenhouse, Ad Age
Outspoken S4 Capital chairman argues for ‘a different type of model’ at the DPAA Video Everywhere Summit.
Microsoft wants a piece of Google and Amazon’s advertising business. Here’s the pitch deck it’s using to win search and e-commerce budgets from manufacturers and retailers.
Tanya Dua, Business Insider Prime
Microsoft has increased its product offerings for brands and retailers since it rebranded its ad platform in April. One new product is Sponsored Products.
Disney just shook up its $2 billion ad business as it prepares to battle Apple, Netflix, and Amazon for streaming audiences
Patrick Coffee, Business Insider Prime
This week, Disney awarded its advertising business to rival holding companies Omnicom and Publicis after a five-month review.
Budweiser Football inks deal with Spanish ‘king’ Sergio Ramos in Deutsch NY’s debut work
John McCarthy, The Drum
Budweiser is making a concerted push in football by partnering with decorated Spain and Real Madrid player Sergio Ramos, using his tattoos to tell a story of ‘greatness’.
Behind The Beer Industry’s New Campaign To Beat Liquor
E.J. Shultz, Ad Age
The ‘Beers to That’ effort moves forward despite ongoing rift between MillerCoors and AB InBev.
How the earbud advertising of Google, Apple, Amazon, and Microsoft gets in your head
Jeff Beer, Fast Company
Each brand takes a different approach, but all revolve around the growing value of your ears.
Media and Entertainment
Will Ferrell and iHeart Media Are Getting Into the Funny Business Together
Sara Jerde, Adweek
The two partnered on a new podcast network for comedy.
Shari Redstone Explores Plan to Launch Fox News Competitor
Kim Masters and Paul Bond, The Hollywood Reporter
The mogul, who has spoken with former Fox News star Megyn Kelly, may look to rebrand an existing Viacom linear channel to create a conservative-leaning news network.
NFL’s Packers Launch Streaming App for Connected TVs
Jon Lafayette, Broadcasting Cable
Team’s content includes news, highlights and features.
Netflix Is Cutting Back on Standup Comedy Specials
Lucas Shaw, Bloomberg
Sketch comedy, short sets from less-known comics are priority.
Ad buyers want free, ad-supported streaming TV services to show them something special
Tim Peterson, Digiday
Free, ad-supported streaming TV services have emerged as the gateway for mid-sized media companies into the connected TV market.
Social Media and Technology
Twitter Stands by Trump Amid Calls to Terminate His Account
Kate Conger, The New York Times
Twitter said on Tuesday that it would continue to be lenient with world leaders who appeared to violate its policies against violent speech because the company believed preserving those tweets served the public interest.
Instagram Further Tightens Third-Party Access to User Data
David Cohen, Adweek
The Basic Permission is being depreciated March 2, 2020, in favor of the new Basic Display API.
China’s TikTok tries to stay ahead of D.C.’s tech backlash
John Hendel, Politico
Chinese-owned social media firm TikTok is enlisting former U.S. lawmakers amid a preemptive bid to sidestep the Silicon Valley backlash in Washington that’s paralyzing so many larger U.S. tech giants like Facebook, Google and Twitter
Facebook Watch Updates Its Initiative of Partnering Publishers With Creators
David Cohen, Adweek
Its test began in the U.S. earlier this year and is expanding into Europe.
What Marketers Need To Know About Deepfakes
Garrett Sloane, Ad Age
Technically Speaking looks at how a potentially sinister technology can play a role in marketing
As platforms and ad tech circle, podcasting’s small, beautiful age is drawing to a close
Max Willens, Digiday
The IAB’s fifth annual podcast upfront could be the last one where platforms do not dominate in the proceedings.
PR and Marketing
Spanx Started a Shapewear Revolution
Sanam Yar, The New York Times
Sliding into shapewear for the first time feels a little like vacuum sealing oneself.
Hong Kong Protesters Are Targeting Starbucks. Apple Could Be Next.
Edward Wong, The New York Times
Pro-democracy demonstrators have begun singling out companies that they consider enemies of their movement. Vandalism and calls for boycotts have followed.
Here’s Why Epic Took ‘Fortnite’ Offline for Two Days
Chris Morris, Fortune
On Sunday, Fortnite players received a shock. At 2 p.m. ET, the popular battle royale multiplayer game seemed to crash.
Gymboree brand will stage a comeback in 2020 thanks to Children’s Place
Lauren Thomas, CNBC
The Children’s Place announces its plans to relaunch the Gymboree clothing brand for kids.
Terrazzo used to be kitschy. Now it’s on everything from Spalding basketballs to Madewell dresses.
Eliza Brooke, Vox
Blankets! Phone cases! Soap!
Blizzard cancelled an event at Nintendo’s New York superstore amid a fan backlash to its Hong Kong controversy
Kevin Webb, Business Insider
Blizzard Entertainment cancelled an October 16 event in New York City meant to celebrate the launch of “Overwatch” on the Nintendo Switch.
Puma Joins Nike and Adidas in the Esports Apparel Sponsorship Chase
Mitch Reames, Adweek
Brand launches first collection with Cloud9.
Taco Bell Recalls Some Seasoned Beef
Kimberly Chin, The Wall Street Journal
USDA was notified of three customer complaints.
A Message from the Public Affairs Council:
Poll: Americans Still Tuning Out Trump’s Tweets
A new Public Affairs Council poll conducted by Morning Consult finds that only 15% of the public read President Trump’s tweets very often, the same percentage as 2018. 63% percent say they rarely or never pay attention to his tweets, up from 60% in 2018. When the president tweets criticisms of specific companies, 80% of Americans don’t change their opinions. Only 11% say they have a less favorable opinion of the company.
Opinions, Editorials, Perspectives and Research
Are the big six ad agencies heading for extinction?
Dave Reed, The Drum
Revenues have been sluggish among the big six holding companies, with Publicis Group reporting a 2.7% fall in revenue that immediately led to a 13% share price reduction and a 4% drop at WPP.
Generation Z doesn’t always want to hear from you
Raini Molla, Vox
They’re less likely than millennials to be okay with being reachable at all times.
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