Advertising
What It Means for Advertisers as Accenture Ventures Further Into Agency Turf
Tom Denford, Adweek
WPP is the first to respond saying it won’t participate in the consultancy’s pitches anymore.
Chase Pulls Elephant Ad Campaign After Pressure From PETA
Adrianne Pasquarelli, Ad Age
A bank spokesman says the brand has learned about ‘the other side of elephant tourism’.
Katie Couric’s Emotional Series for SK-II Weighs Women’s Dreams Against Expectations
Diana Pearl, Adweek
Stories reflect on the pressures they face to hit milestones.
Ad buyers see gaps in Facebook’s new ad-transparency tool
Kerry Flynn, Digiday
Facebook’s latest transparency effort lets Facebook users see more information about how advertisers are reaching them. But while the update is a step toward addressing privacy concerns and instituting self-regulation, advertisers say it will do little to alter behavior — and it’s still lacking details.
Media and Entertainment
‘The Town Hall of Hollywood.’ Welcome to the Netflix Lobby
Brooks Barnes, The New York Times
Welcome to the hottest see-and-be-seen spot in Hollywood: Netflix’s first-floor waiting room.
At VidCon’s 10-Year Anniversary, Influencers, Fans, And Brands All Seem Ready To Leave YouTube Behind
Ryan Broderick, BuzzFeed News
VidCon celebrated its 10-year anniversary this week. Yet the palpable sadness hovering over Thursday’s panels revealed how heavily the internet’s problems now weigh on top video creators.
Social Media and Technology
TikTok Stars Are Preparing to Take Over the Internet
Taylor Lorenz, The Atlantic
A new wave of online creators is here.
Facebook Dodged a Bullet From the F.T.C. It Faces Many More
Adam Satariano, The New York Times
After Facebook was hit on Friday with a fine of around $5 billion for privacy violations, critics immediately said it escaped largely unscathed: The settlement neither bruised its bottom line nor severely restricted its ability to collect people’s data.
Facial Recognition Tech Is Growing Stronger, Thanks to Your Face
Cade Metz, The New York Times
Dozens of databases of people’s faces are being compiled without their knowledge by companies and researchers, with many of the images then being shared around the world, in what has become a vast ecosystem fueling the spread of facial recognition technology.
PR and Marketing
Amazon Prime Day Brings Sales, and Risks, for Retailers
David Yaffe-Bellany, The New York Times
Amazon had already revolutionized the way people read books, watch TV and shop online. And now it has succeeded in transforming the retail calendar.
Marriott, Hilton, Choice Hotels Refuse to Serve as Detention Centers in Trump-Backed Immigration Raids
Danni Santana, Skift
U.S. hotel chains Marriott, Hilton, and Choice Hotels have confirmed plans to deny requests made by Immigration and Customs Enforcement (ICE) to use their properties as temporary detention centers ahead of planned raids set to begin this weekend.
Boeing 737 MAX Grounding Could Stretch Into 2020
Andy Pasztor et. al, The Wall Street Journal
Company executives, FAA engineers and regulators have expanded their safety analyses to cover a growing list of issues.
Epstein Flourished as He Forged Bond With Retail Billionaire
Gregory Zuckerman and Khadeeja Safdar, The Wall Street Journal
Charismatic financier, now charged in sex-trafficking case, built ties with executive Leslie Wexner that extended into shy billionaire’s investments, charities.
Walmart has added virtual reality to its assessment of an employee’s potential
Peter Holley, The Washington Post
For Walmart employees, seeking a promotion within the company has typically meant undergoing a comprehensive vetting process that included a detailed “paper-based assessment.”
The Seltzer Bubble
Sheila Marikar, The New York Times
Demand for sparkling water is higher than ever. So is supply.
A CBD company now owns a big chunk of Jones Soda
Alicia Wallace, CNN
It’s common these days to hear about a food or beverage company investing in cannabis. It’s more unusual for a cannabis company to, say, snap up a soda brand.
AB InBev scraps the year’s biggest IPO after finding soft demand
Leila Abboud et. al, Financial Times
The world’s largest brewer, Anheuser-Busch InBev, scrapped plans to sell up to $9.8bn in shares in its Asian business after weak investor appetite at its stated price range spoiled what would have been the largest initial public offering of the year.
Former Kraft Heinz CMO Eduardo Luz resurfaces at health supplement brand
Katie Deighton, The Drum
Eduardo Luz, the former US chief marketing officer of Kraft Heinz, has been named chief executive of 8Greens, a health supplement brand.
Hilton Plays Catch-Up in Luxury-Travel Market
Aisha Al-Muslim, The Wall Street Journal
Hotel operator to add 11 high-end properties this year, aiming to draw closer to Marriott and Hyatt.
Beauty Brands Focus on Women of Color
Ray A. Smith, The Wall Street Journal
Customers with darker complexions are finding more makeup options, as startups and established brands follow Fenty Beauty by Rihanna in targeting an untapped market with inclusive offerings.
Pottery Barn is releasing a Friends collection for the show’s 25th anniversary
Stephie Grob Plante, Vox
It raises some new (and old) questions about what “product placement” actually means.
Opinions, Editorials, Perspectives and Research
The Rise And Fall And Rise Of The Global CMO
James Hercher, AdExchanger
For decades, the global CMO role has been the pinnacle of the marketing career pyramid, because the largest brands, like Mars, Coca-Cola and Unilever, needed a single executive to oversee content and messaging across the portfolio.
Why More Brands Are Ditching The CMO Position
E.J. Shultz, Ad Age
A deep dive into why companies are ridding themselves of the long-respected chief marketing role.
Zara’s Hot Polka Dot Dress Beats Big Data
Andrea Felsted and Sarah Halzack, Bloomberg
Inditex’s flagship brand is renowned for its old-school approach to trend spotting. Can this survive the rise of big data?
How Amazon sunk its talons into your home
Patrick Sisson, Curbed
Alexa, one-day delivery, security cameras, and in-house brands have extended the company’s already formidable reach.
Why All Things Nostalgic Are Making A Big Splash In The Ad World
Ethan Jakob Craft, Ad Age
From the vintage TWA Hotel to retro Pizza Huts, there’s great business in the good old days.
America’s addiction to absurdly fast shipping has a hidden cost
Lydia DePillis, CNN
The mail truck comes by and drops off your order with a bunch of others, probably on a route she would’ve been driving anyway, no extra trip needed.
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