Morning Consult Brands: Quibi, a Video Service for People on the Go, Debuts as People Forced to Stay Home


Top Stories

  • Jeffrey Katzenberg and Meg Whitman’s streaming service, Quibi, launches today, and while the coronavirus crisis has changed the context of the platform, which is available only on phones, Whitman said she is not concerned about the impact of the pandemic on Quibi’s debut. Quibi, which offers a collection of “quick bites” of content lasting under 10 minutes, originally positioned itself as the streaming service of choice for people on the go, but it will now compete more directly against established video services such as Amazon Prime Video as viewers stay at home. (The New York Times)
  • Amazon.com Inc. will postpone Prime Day, its annual marketing event that encourages sales and subscriptions during the summer, until at least August, according to internal company meeting notes. Prime Day typically takes place in July, and the delay means Amazon will have 5 million extra devices, such as Echo speakers, on its hands that it would have expected to sell sooner, which could result in a $100 million hit if they sell at discounted prices. (Reuters)
  • Following in the footsteps of Alphabet Inc.’s Google, Twitter Inc. updated its policies to lift its blanket ban on ads that mention the coronavirus. Brands like the United Parcel Service Inc., Starbucks Corp. and Uber Technologies Inc. have already taken advantage of the shift, which allows only “managed clients,” or companies with direct relationships with Twitter’s ads team, to tweet about their responses to the pandemic. (Ad Age)

Chart Review

Events Calendar (All Times Local)

04/09/2020
ARF Virtual Town Hall Series: How COVID-19 is Affecting Public Attitudes, Emotions and Values 12:00 pm
How Top Brands Are Responding to COVID-19: 50+ Strategies for Staying Connected With Customers 2:00 pm
View full calendar

Morning Consult Debuts Daily Consumer Confidence Tracking Data

As the coronavirus outbreak continues to upend global markets and roil businesses, Morning Consult is committed to delivering daily economic data on how consumer confidence is shifting in these economically uncertain times.

Recently, we debuted our newest product, Morning Consult Economic Intelligence: Global Consumer Confidence, the most robust data set on consumer confidence available today.

Click here to learn more or speak to one of our specialists.

Advertising

Wendy Clark Named Global CEO of Dentsu Aegis Network
David Griner, Adweek

After two years of leading Omnicom agency network DDB Worldwide, Wendy Clark has joined the London-based Dentsu Aegis Network as global CEO.

Fox Sports Helps Advertisers Plan for NFL and MLB’s Return Following Pandemic
Jason Lynch, Adweek

Network executives virtually met with agencies to discuss how to best share sports information for the rest of the year as opposed to discussing ad sales.

COVID-19 Threatens To Accelerate Ad Tech Consolidation In Second Quarter
George P. Slefo, Ad Age

The second quarter could bring even more layoffs in the ad tech sector as brands continue to scale back on spending, putting pressure on the industry’s supply chain.  

Apple Could Soon Start Running Search Ads Outside of the App Store
Andrew Blustein, Adweek

Apple Inc.’s Search Ads Campaign Management API, which has traditionally allowed advertisers to run campaigns in the App Store, could be opening up to allow ads in other owned-and-operated search channels outside of the store.

Political Advertising Sees Slowdown, Digital Remains Stable
Wayne Friedman, MediaPost

Political advertisers are pulling back in general, but some are still buying on digital platforms like Facebook and Google.

What Marketing Will Miss by Going a Year Without Cannes
David Griner et al., Adweek

Some regular festival attendees said they’ll be missing out on a major networking opportunity this year, while others said the event might not even be missed. 

Green shoots: Publishers see ad activity return in China
Lucinda Southern, Digiday

Major news brands including Bloomberg said they’re once again signing contracts for campaigns coming out of China.

Walmart Employees Are Featured in New Spot Set to Enduring Song ‘Lean on Me’
Lisa Lacy, Adweek

Walmart Inc. said it was inspired to create the spot after seeing employees at an Illinois store singing the song in a video posted to Facebook.

‘A Seismic Shock’: Jittery Companies Pull Back on Ads During Pandemic
Tiffany Hsu, The New York Times

Advertisers in the United States — where the ad industry employs about 500,000 people — and around the world are spending less, which creates a ripple effect than impacts the rest of the economy.

Media and Entertainment

ViacomCBS Closes Purchase Of Stake In Miramax, With Distribution And First Look Deals
Jill Goldsmith, Deadline

ViacomCBS Inc. paid $150 million to close the deal with beIN Media Group and acquire a 49 percent stake in Miramax, and will pay an additional $45 million a year for the next five years.

Bustle Digital Group, G/O Media cut staff
Kayleigh Barber, Digiday

Each of the digital publishers will lay off about 5 percent of their respective workforeces. 

Social Media and Technology

Democratic Committee Plans $22 Million in YouTube Ads This Fall
Reid J. Epstein, The New York Times

The ad buy, which is the largest sum any Democratic organization has spent on advertising for a general election so far, will target 14 states the party thinks will be influential in the election. 

Music companies threaten to sue TikTok over copyright
Anna Nicolaou, Financial Times

The chief executive officer of the National Music Publishers Association said a lawsuit over unlicensed songs on the popular platform is “likely” to come. 

Is This the End of Influencing as We Knew It?
Kenzie Bryant, Vanity Fair

Several popular influencers are coming under fire for their handling of the pandemic on social media.

PR and Marketing

FleishmanHillard launches post-pandemic recovery practice
Thomas Moore, PRWeek

Peter Verrengia, a senior partner at the agency who also serves on its global COVID-19 task force, will lead its new practice focused on helping companies recover from the pandemic.

How To Avoid A Coronavirus Marketing Fail
Sarah Sluis, AdExchanger

Marketers advised brands to think long term, concentrate on performance and be careful about the context of their messaging.

Retailers are inventing quarantine-themed sales to lure people to shop online as their stores remain closed
Hayley Peterson, Business Insider

Retailers like Gap Inc., Nordstrom Inc., Macy’s Inc. and Forever 21 Inc. are offering major discounts and promoting stay-at-home styles to encourage online sales with stores closed. 

Big beer’s hard seltzer turf war is still heating up
John Kell, Fortune

The drink shot to popularity over the past year, tripling in volume with more than 82 million cases shipped and appearing in its first Super Bowl ad in 2020.

Gen Z consumers are making companies bend to their will
Sarah Todd, Quartz

Social media has shifted the power dynamic from major brands and companies into the hands of the many Gen Z consumers on the platforms. 

The coronavirus will reshape the PR industry, from squeezing small firms to elevating internal communications
Sean Czarnecki,  Business Insider Prime

The pandemic could lead to an increase in mergers and acquisitions, more interest in digital PR and a stronger emphasis on internal communications.

5 Consumer Trends That Will Endure After COVID-19, And What They Mean For Marketers
Adrianne Pasquarelli, Ad Age

Consumers will stick to the brands they trust, value learning new skills, rely more on online shopping, work remotely more often and value safety over data privacy.

Vans launches ‘Foot the Bill’ for 80 small businesses to create bespoke sneakers
Oliver McAteer, Campaign

The initiative supports small businesses like skate shops, restaurants and music venues by making their custom-made designs available for purchase, with net revenue going directly to the businesses.

Apple Is Designing Face Shields for Medical Workers, Tim Cook Says
Mark Gurman, Bloomberg

Apple’s design, engineering, packaging and operations teams are working with suppliers to produce and ship more than a million shields this week.

Under Armour to Furlough 6,600 U.S. Workers
Dave Sebastian et al., Bloomberg

Furloughs at the company’s United States retail stores will begin April 12, and eligible furloughed employees will receive full health benefits for about two months, while distribution center employees who continue to work will receive bonuses. 

Hobby Lobby is closing all stores and furloughing ‘nearly all’ employees after it defied stay-at-home orders by quietly reopening locations around the nation
Bethany Biron, Business Insider

The store defied mandates in several states to close nonessential businesses, but will now close all stores, furlough most of its employees and end its paid time off policy.

Opinions, Editorials, Perspectives and Research

Canceling Cannes Lions Is A Missed Opportunity
Joe Maglio, Ad Age

McKinney CEO Joe Maglio argues that the event’s organizers should have moved the awards process online as opposed to canceling it outright.

Digiday Research: 73% of ad buyers have clients ‘pausing’ spending
Shareen Pathak, Digiday

A Digiday survey found that three quarters of media buyers said clients are spending less on marketing, while 73 percent of respondents said clients are pausing marketing outright.

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