Advertising
Groupon Names TBWAChiatDay New York as Creative Agency of Record Erik Oster, Adweek
The appointment follows a review that also included Droga5, Fallon, Odysseus Arms and Phenomenon.
Winners, losers and fallout from Google’s plan to drop cookies Seb Joseph, Digiday
Google has issued a death warrant for third-party cookies, setting in motion plans to kill third-party cookies in Chrome by 2022.
Walmart wants to build an advertising business that rivals Amazon. Here are the 11 execs leading the charge.
Lauren Johnson, Business Insider Prime
The retailer is leaning on people with agency, brand, and publisher expertise in challenging Amazon’s advertising business.
Media and Entertainment
Emilia Clarke Is Clinique’s First Global Brand Ambassador Alexa Tietjen and Natalie Theodosi, WWD
“The brand feels fresh and relatable and universal, and those are the traits I believe in,” Clarke said.
Glenda Bailey, longstanding editor of Harper’s Bazaar, to step down Oscar Holland, CNN
She had Kate Winslet hang from a Manhattan scaffold, Demi Moore feed a giraffe and Cardi B breathe literal fire.
Jo Ann Ross Lines Up ViacomCBS Ad Sales Leadership Team Jason Lynch, Adweek
Other senior execs depart as she integrates the CBS and Viacom units.
Warner Bros., Universal Seek to Merge Faltering DVD Units R.T. Watson, The Wall Street Journal
Joint venture to distribute home-entertainment products could help rival studios trim costs as they plan separate streaming pushes.
Social Media and Technology
Wait — What Instagram Ads Do Men See? Kelly Conaboy, The Cut
The topic of Instagram ads recently came up in a discussion with my mostly female-identifying co-workers. We all get basically the same ones.
Are Consumers Ready for a Toilet Equipped With Alexa? John McCormick, The Wall Street Journal
Connected toilets, AI-empowered scales, make their way into the bathroom.
TikTok courts publishers with a dedicated team and content ideas Deanna Ting, Digiday
TikTok is taking steps to help publishers make money off its platform.
Instagrammers rejoice: A face filter for your clothes is here
Lilly Smith, Fast Company
The iconic white T-shirt gets a 21st-century update.
PR and Marketing
Putting a Price on Prince Harry and Meghan Markle’s #Influence Paris Martineau and Arielle Pardes, Wired
What if the Duke and Duchess of Sussex became influencers? First, they probably aren’t. But even if they did, experts say calculating their value is complicated.
Retailers Hope In-Store Tech Will Keep Shoppers in Stores Jared Council, The Wall Street Journal
Old-guard retailers are looking for technology systems that can make visits to physical stores better or more relevant.
Revamped Eastern Airlines Launches To Single Destination, Dismal Review Ethan Jakob Craft, Ad Age
Monday’s inaugural flight marks the second time in five years that the Eastern name is being revived.
Sears Advisers Have Racked Up $200 Million in Fees as Vendors Await Payment Soma Biswas, The Wall Street Journal
The law requires bankruptcy lawyers to be paid in full, leaving Sears with little to pay suppliers and employee severance.
Anheuser-Busch Adds 4 Beers to Growing Low-Alcohol Portfolio Ian Zelaya, Adweek
Dry January brings new craft beers to the AB InBev lineup.
The Best and Worst U.S. Airlines of 2019 Scott McCartney, The Wall Street Journal
Delta outpaced the field for the third year in a row, while American and United didn’t fare nearly so well.
How the North American International Auto Show Reinvents Itself for a New Decade Ian Zelaya, Adweek
The influential auto event attempts to remain relevant as the industry experiences a decline.
Why are so many brands pivoting to coziness? Rebecca Jennings, Vox
Marketers have always used beautiful domestic spaces in advertisements. Now even shoes and liquor are supposed to make us feel safe and warm.
Blue-collar Carhartt brand shaking up fashion industry Jeanette Settembre, Fox Business
Kanye West, Kaia Gerber and David Beckham have worn the brand’s signature coats.
At a growing number of coffee shops, getting a coffee to go means checking out a cup
Adele Peters, Fast Company
As cities crack down on waste, coffee shops are turning to new solutions—like a startup called Vessel—to cut down on their plastic.
Internal Tesla marketing document reveals how the company tried to position itself as a lifestyle brand that makes the world’s best cars
Patrick Coffee, Business Insider Prime
The electric car company wants to “empower” consumers with the “best experience ever,” according to its own marketing copy.
Opinions, Editorials, Perspectives and Research
4 Business And Marketing Trends That Will Fire Up The ‘Post-digital’ Twenties Andy Main, Ad Age
Deloitte Digital’s Global Head on the state of VR/AR, the evolution of the CMO, the demise of CRM and a keyboardless future.
Under The Influence: The Dishonest And Wasteful Practice Of Influencer Marketing Kevin Twomey, Ad Age
Why we need to stop chasing vanity metrics and unproven tactics, and return to the fundamentals of marketing and advertising.
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