Morning Consult Brands: Skechers Sacks Former Raiders Coach Jon Gruden as Brand Ambassador
 

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October 13, 2021
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  • Skechers USA Inc. is ending its endorsement deal with former Las Vegas Raiders head coach Jon Gruden, who resigned on Monday after emails in which he used homophobic and misogynistic language were leaked. Jennifer Clay, Skechers’ vice president of corporate communications and marketing, said the brand has “a zero tolerance policy for such behavior within our business including those who we formally work with.” (USA Today)
  • American Airlines Group Inc., Southwest Airlines Co. and International Business Machines Corp. (IBM) all said they will abide by President Joe Biden’s employer vaccine mandate in Texas, defying an order from Gov. Greg Abbott that attempted to block Biden’s decision. The three companies are among the largest employers in Texas: American and Southwest are based in Fort Worth and Dallas, respectively, while IBM has more than 6,000 workers in Austin alone. (Bloomberg)
  • The trans employee resource group at Netflix Inc. is planning a walkout later this month, prompted by comments made by Co-Chief Executive Ted Sarandos about comedian Dave Chappelle’s latest special, which drew backlash from organizations such as GLAAD and the National Black Justice Coalition for including jokes about trans people. Netflix suspended and then reinstated a trans employee who criticized Netflix’s handling of the special on Twitter, though the company said the employee was suspended for trying to attend a director-level meeting and not for the criticism. (The Verge)
 

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What Else You Need to Know

Advertising
 

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The biggest prize account in advertising comes with some drama but also bragging rights.

 

Wieden+Kennedy Co-Founder David Kennedy Dies At 82

I-Hsien Sherwood, Ad Age

The agency has temporarily renamed itself Kennedy+Wieden in his honor.

 

John Mcgarry, Founder Of McGarryBowen, Dies At 81

Judann Pollack, Ad Age

Executive’s unique ability to connect with clients (and his Rolodex) were legendary on Madison Avenue.

 

Lowe’s is launching an advertising business to compete with Amazon and Home Depot

Tanya Dua, Insider Premium

Home retailer Lowe’s is launching an advertising arm to help brands promote products. More than 100 brands like Samsung and Kohler have already run pilot tests. Lowe’s follows Walmart, Target, CVS and Ulta Beauty in launching an ad platform.

 

Inside Walmart Luminate, Which Aims to Make Customer Data Actionable

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A new product offering complements the retailer’s forthcoming DSP.

 

Twitter Debuts Multi-Destination Functionality for Carousel Ads

David Cohen, Adweek

Brands have more flexibility with ways to drive people to their websites.

 

Instagram Reels Ads Placements Now Available via Instagram Marketing API

David Cohen, Adweek

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Digital TV ads will flood living rooms during 2022 midterms

Sara Fischer, Axios

Ad buyers expect the 2022 midterm elections to be the first campaign cycle where connected television (CTV) ads will take a meaningful market share of political spend, in part due to the fact that cookies are being scrapped.

 
Media and Entertainment
 

Yieldstreet inks deal with NFL’s New York Giants to promote alternative investing site at MetLife Stadium

Jabari Young, CNBC

The multiyear sponsorship deal is worth about $1 million, according to people with knowledge of the agreement.

 

As ESPN Welcomes Back the NHL, It Targets New—and Younger—Audiences

Mollie Cahillane, Adweek

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Kate Marino, Axios

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New York Times Tests New App as a Home for Audio Journalism

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The Associated Press

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How Influencers Are Helping Cities Attract Remote Workers

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Twitter Shares Data on Generation Z’s Presence on Its Platform

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Twitter launches Spark audio creator program to boost Spaces

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PR and Marketing
 

A record number of workers are quitting their jobs, empowered by new leverage

Eli Rosenberg et al., The Washington Post

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Southwest Airlines apologizes for flight cancellations, says operations are stabilizing

Leslie Josephs, CNBC

Southwest Airlines apologized for canceling more than 2,000 flights since Saturday, saying the airline’s operations are starting to stabilize after disrupting travel for tens of thousands of customers.

 

FDA approves first e-cigarettes

Julia Sclafani, Axios

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U.S. Retailers Competing Again With Experiences During Holidays

Jordyn Holman, Bloomberg

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‘Out of stock’ items plague grocery delivery services. Personal shoppers at Target’s Shipt aim to fix that

Melissa Repko, CNBC

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LG will pay G.M. $1.9 billion for a battery flaw that led to a Bolt recall.

Neal E. Boudette, The New York Times

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Israeli Envoy Criticizes Ben & Jerry’s Founders Over Boycott

Augusta Saraiva and Alisa Odenheimer, Bloomberg

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Hasbro CEO Brian Goldner Has Died

Paul Ziobro, The Wall Street Journal

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Lydia Dishman, Fast Company

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Danielle Abril, The Washington Post

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Jessica Davies, Digiday

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Leila Abboud, Financial Times

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