Skechers USA Inc. is ending its endorsement deal with former Las Vegas Raiders head coach Jon Gruden, who resigned on Monday after emails in which he used homophobic and misogynistic language were leaked. Jennifer Clay, Skechers’ vice president of corporate communications and marketing, said the brand has “a zero tolerance policy for such behavior within our business including those who we formally work with.” (USA Today)
American Airlines Group Inc., Southwest Airlines Co. and International Business Machines Corp. (IBM) all said they will abide by President Joe Biden’s employer vaccine mandate in Texas, defying an order from Gov. Greg Abbott that attempted to block Biden’s decision. The three companies are among the largest employers in Texas: American and Southwest are based in Fort Worth and Dallas, respectively, while IBM has more than 6,000 workers in Austin alone. (Bloomberg)
The trans employee resource group at Netflix Inc. is planning a walkout later this month, prompted by comments made by Co-Chief Executive Ted Sarandos about comedian Dave Chappelle’s latest special, which drew backlash from organizations such as GLAAD and the National Black Justice Coalition for including jokes about trans people. Netflix suspended and then reinstated a trans employee who criticized Netflix’s handling of the special on Twitter, though the company said the employee was suspended for trying to attend a director-level meeting and not for the criticism. (The Verge)
Home retailer Lowe’s is launching an advertising arm to help brands promote products. More than 100 brands like Samsung and Kohler have already run pilot tests. Lowe’s follows Walmart, Target, CVS and Ulta Beauty in launching an ad platform.
Instagram Reels ads placements can now be done via the Instagram Marketing API (application-programming interface). The platform said in a blog post that the option is available on all versions of the API, and an upgrade is not required.
Ad buyers expect the 2022 midterm elections to be the first campaign cycle where connected television (CTV) ads will take a meaningful market share of political spend, in part due to the fact that cookies are being scrapped.
The NHL returns Tuesday night with a doubleheader on ESPN and ESPN+, and the company spent the weeks leading up to Opening Night promoting an expansive creative campaign designed to appeal to both avid hockey fans and recruit new viewers.
Southwest Airlines apologized for canceling more than 2,000 flights since Saturday, saying the airline’s operations are starting to stabilize after disrupting travel for tens of thousands of customers.
LG Electronics will pay General Motors $1.9 billion to cover almost the entire cost of a recall of fire-prone batteries in the Chevrolet Bolt electric car that has become a big problem for the automaker, the companies said on Tuesday.
The Israeli ambassador to the U.S. accused Ben & Jerry’s co-founders of “helping the antisemites” following an interview in which they defended the company’s decision to not sell its ice cream in the country’s occupied Palestinian territory.
Hasbro Inc. Chief Executive Brian Goldner, who pushed the storied toy company far beyond playthings into movies and entertainment, died Tuesday, just days after he took a leave of absence for medical care.
As organizations tiptoe into the post-pandemic world of hybrid working, the idea of a four-day week is gaining popularity. Little surprise, if working one fewer day and not being docked any pay is in the offing, which is precisely what some businesses are already offering.
LVMH has seen no sign of a slowdown in the luxury boom in China, its second-biggest market, since the authorities there hinted at a crackdown on the mega-rich and called for a focus on “common prosperity” in August.