Morning Consult Brands: Snap to Open Virtual Holiday Market on Black Friday


Essential marketing and PR news & intel to start your day.
November 24, 2021
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Morning Consult Brands will be off Thursday and Friday for the Thanksgiving holiday. The weekday newsletter will resume Monday. 


Top Stories

  • Snap Inc. will open its Snap Holiday Market on Friday, unveiling virtual stores for six partner brands — Amazon Prime Video, Coca-Cola Co., Hollister Co., Under Armour Inc., Verizon Communications Inc. and Walmart Inc. Snap will promote the immersive experience, in which users can access products and holiday deals through custom-built, branded augmented reality spaces, with in-app Snap Ads starting tomorrow. (Adweek)
  • Dollar Tree Inc. might need to change its name, because the company said that by the first quarter of 2022, it will raise its prices from $1 to $1.25 for most of its products. The new prices will let Dollar Tree bring back some fan-favorite items it had removed from shelves, as well as add new products to its lineup. (CNN)
  • A federal jury in Cleveland found that CVS Health Corp., Walgreens Boots Alliance Inc. and Walmart substantially contributed to the opioid crisis in two Ohio counties, marking the first verdict from a jury in an opioid case and the first time companies in the retail segment of the drug industry have been held responsible for their role in the public health crisis. (The New York Times)
  • E-cigarette giant Juul Labs Inc., which is facing more than 2,000 lawsuits over its marketing practices targeting youth with fruit-flavored pods, will pay $14.5 million to the state of Arizona as part of a settlement for a lawsuit that alleged the company’s targeting is illegal. Juul paid $40 million to North Carolina in June as part of a similar settlement. (Axios)

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Events Calendar (All Times Local)


What Else You Need to Know


YouTube TV in Talks to Add More Free Channels in Search for TV Ad Dollars

Sahil Patel, The Information 

Addition of the channels would be a relatively small upgrade to YouTube TV’s program lineup. But it is part of a bigger effort to grab more of the ad dollars that are increasingly flowing to video-streaming services mostly watched on the TV rather than on phones or computers.


Eli Lilly Moves U.S. Media Account To Zenith After 20 Years With OMD

Brian Bonilla, Ad Age

Ad Age Datacenter estimates Eli Lilly’s U.S ad business to be around $869 million.


5 things you need to know about Europe’s political ad rules

Mark Scott and Clothilde Goujard, Politico

Everything you need to know on Brussels’ plans for political ads on social media.

Media and Entertainment

Peacock Looks to Grab Its Share of Large Thanksgiving Day Audience

Kelsey Sutton, Adweek

Streamer’s premium tier will simulcast NBC holiday traditions like Macy’s Parade and football.


Hulu Brings Back Black Friday Deal: 99 Cents per Month for One Year

Todd Spangler, Variety

Hulu is back with another aggressive Black Friday promotion, as the Disney-controlled service aims to boost its base amid the fiercely competitive streaming wars.


Netflix Giving Away Props From Its Most Popular Shows

Alexandra Jardine, Ad Age

Netflix has attracted millions of new fans over the past year, so now the streaming platform is giving something back to them for Thanksgiving, or “Fansgiving,” as it’s dubbed a new campaign.


TV Audiences Are Still There—Yes, Even Large Ones

Ethan Jakob Craft, Ad Age

From tentpole events to buzzed-about scripted series, there are still reliable pockets of viewers to be found on linear TV.


NFL Stadiums Are Looking More Like Branded Theme Parks

Jason Notte, Adweek

New league facilities, and their sponsors, want fans to live, work and eat there.

Social Media and Technology

For some recipe apps, your personal data is gravy

Tatum Hunter, The Washington Post

Like a Thanksgiving turkey, popular recipe apps are stuffed — with creepy tracking technology.


NFT Hype Gets Endorsed With Collins Word of Year Award

Vlad Savov, Bloomberg

The Collins Dictionary declared NFT its word of the year for 2021 in recognition of the convergence of the worlds of money, tech and art in what became known as “non-fungible tokens.”


There’s a New Crypto Land Grab Going On

Kevin T. Dugan, New York magazine

Now, there is a new object of hype in the crypto world: .eth domain names, an address for people to use exclusively on a crypto-based internet out of the reach of your typical browser. 

PR and Marketing

Heading into Black Friday, 1 in 3 shoppers are still paying off last year’s holiday debt

Jessica Dickler, CNBC

On average, shoppers will spend roughly $762 on their friends and family, a separate report by NerdWallet found. And yet, 29% of shoppers who put holiday gifts on a credit card last year — or more than 35 million people — are still paying off those purchases, the report also said.


Some Thanksgiving Staples Like Turkey, Cranberry Sauce Are Capped at Winn-Dixie and Publix

Jennifer Calfas, The Wall Street Journal

As more Americans gather together for holiday, demand for supplies to make bigger meals is meeting supply-chain issues.


Is Faux Turkey Finally Good Enough for a Vegan Thanksgiving?

Alvaro Ledgard and Kate Krader, Bloomberg

The market’s growth is largely being driven by flexitarian consumers willing to branch out.


Thanksgiving feasts return in force but at a more expensive price

Emiko Terazono et al., Financial Times

Rising costs for wheat, turkey, potatoes and travel to mark annual American gathering.


Thanksgiving Travelers Will Face High Gas Prices, Long Lines

Talal Ansari, The Wall Street Journal

TSA expects to greet 20 million flyers; those driving will pay on average $3.40 a gallon for unleaded gas.


Happy Danksgiving: How the Holiday Season Has Become a Boom Time for Cannabis

T.L. Stanley, Adweek

69% of cannabis consumers say they turn to it for stress relief at family holiday gatherings.


Nordstrom shares tumble more than 20% as earnings fall short, hurt by higher labor costs, weak Nordstrom Rack sales

Lauren Thomas, CNBC

The company said it’s taking steps to improve Rack’s performance, including investing in brand building and improving inventory levels. It also said it needs to adjust pricing.


Gap shares crater 15% after retailer sees millions in lost sales from delayed product shipments, cuts forecast

Lauren Thomas, CNBC

Gap said it invested in air freight to help mitigate some of the port congestion challenges over the holidays. But that also means added expenses that will weigh on profits in the near term.


Retailers Sound Alarm on Organized Theft as States Warn of Rise

Augusta Saraiva and Lindsey Rupp, Bloomberg

Retailers say shoplifting is getting more brazen in the U.S.: A California Nordstrom store was recently hit by a flash mob of more than 80 people who made off with designer goods, while more than a dozen people pilfered from a Louis Vuitton location in a suburb of Chicago. 


Best Buy CEO says the trauma from rising retail thefts could force employees to quit

Melissa Repko, CNBC

Best Buy CEO Corie Barry said rising thefts could hurt employee retention at its stores and across the retail industry. She said the retailer will prioritize the safety of staff and customers, even if that means criminals are running out the door with stolen goods.


America’s treat-yourself shopping season

Erica Pandey, Axios

Inflation is driving prices up, but that’s not keeping people out of stores.


China’s Singles’ Day is now a thing in the US

Shen Lu, Protocol

The Chinese Black Friday is making inroads among U.S. ecommerce buyers.


TikTok Fan Favorite Revolution Beauty to Expand in U.S. Market

Rebecca Smith, Bloomberg

Revolution Beauty Group Plc, the recently-listed U.K. makeup company, is ramping up its U.S. expansion with plans to launch in 2,800 retail stores in the next three months.


Taylor Swift Causes Searches for Red Scarf, Red Lipstick to Skyrocket

Layla Ilchi, WWD

According to data from Google, the musician’s newly released “Red (Taylor’s Version)” album has had a major impact on fashion and beauty searches.


P&G Recalls Old Spice, Secret Sprays After Carcinogen Found

Anna Edney, Bloomberg

Procter & Gamble Co. is recalling certain lots of Old Spice and Secret aerosol antiperspirants in the U.S. after the carcinogen benzene was detected in the products.


That Product Will Work Well for You. But for Me? Not So Much.

Evan Polman, The Wall Street Journal

Marketers take note: Consumers expect others to get a lot more out of their purchases than they will.


Why $19 Is Apple’s Favorite Price for Accessories

Dalvin Brown, The Wall Street Journal

Apple charges $19 for a long list of basic items. The polishing cloth is just the latest. 


Puma is set to roll out its first women’s basketball collection under designer June Ambrose as it takes on Under Armour and Nike for market control

Matthew Kish, Insider

Ambrose has designed music videos for musicians including Diddy, Missy Elliott, and Jay-Z. The sportswear brand named Ambrose creative director with a focus on women’s basketball in October 2020. 

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