Advertising
McCann’s Devika Bulchandani To Become CEO Of Ogilvy North America
Lindsay Rittenhouse, Ad Age
The 23-year veteran of the IPG agency will also be global chairwoman of advertising starting early next year.
Publicis Groupe Hires US Chief Growth Officer From AT&T’s Xandr
Erik Oster, Adweek
Jay Askinasi rejoins Publicis Groupe to lead connectivity of data and tech solutions.
Hospitals and Health Care Workers Issue a Call to Arms for Wearing Masks
Reed Abelson, The New York Times
With the pandemic raging in the U.S., a new ad campaign features frontline medical personnel pleading for everyone to mask up.
Nielsen Unveils New Measurement System For A Cookieless Future
Mike Juang, Ad Age
ID resolution creates audience profiles by using deep learning to combine data.
As Ad Dollars Flow into CTV, Brand Safety Considerations Follow
Andrew Blustein, Adweek
Zefr and Iris.TV are partnering to bring a more nuanced approach to blocking or allowing streaming content.
‘Time to test multiple offers’: Why Black Friday and Cyber Monday advertising is coming earlier than ever this year
Kristina Monllos, Digiday
Ad buyers are rolling out ads touting Black Friday and Cyber Monday deals earlier than ever this year, with some posted on platforms like Facebook and Instagram just days after the 2020 presidential election.
Watch out, Facebook—Apple’s ad-tracking user protections are still on track
Michael Grothaus, Fast Company
Apple doubles down on its delayed anti-ad-tracking features.
Brands Grappling To Balance Holiday Cheer And Covid Fear
Adrianne Pasquarelli and I-Hsien Sherwood, Ad Age
Marketers are challenged with appearing joyful, but not tone-deaf, in ads for the holidays and beyond.
Media and Entertainment
The NFL and Visa will host cashless Super Bowl in Tampa Bay with ‘reverse ATMs’
Jabari Young, CNBC
For the first time in 55 years, cash will not be accepted at the Super Bowl.
With “Wonder Woman 1984,” Hollywood is trying a new marketing technique: honesty
Adam Epstein, Quartz
Jason Kilar, the former head of Hulu who became CEO of WarnerMedia in May, took to the publishing platform Medium to explain to fans why the company decided to make the film available to HBO Max subscribers at no additional cost.
Disney Mulling Pivot Of ‘Pinocchio’, ‘Peter Pan’, ‘Cruella’ From Theatrical To Disney+ Premieres
Mike Fleming Jr., Deadline
No final decision has been made, but Deadline hears that the uncertainty of the future theatrical marketplace has Disney looking at launching a number of its upcoming tentpole family films on Disney+ instead of the theatrical release bows that were envisioned.
Discovery to charge $5 a month for Discovery Plus streaming service
Matthew Keys, The Desk
Subscribers will be able to remove the ads for an extra $2 a month.
TV insiders are speculating about the future of CBS News boss Susan Zirinsky, one of the industry’s highest-ranking women
Claire Atkinson, Business Insider Premium
Susan Zirinsky is dropping some big hints that she is unhappy with aspects of her role, leading to speculation that there may be changes at the top of CBS News, sources said.
Social Media and Technology
Even as COVID-19 surges, Triller planned a red carpet party in a Hollywood Hills mansion
Wendy Lee and Rong-Gong Lin II, Los Angeles Times
Triller, an L.A.-based company that operates a video sharing app that competes with TikTok, planned to host a private launch party Thursday for Irvine-based beauty products company UVé Beauty.
How Pinterest Promised Brands A Refuge From Politics On Rival Social Sites
Garett Sloane, Ad Age
Platform promoted positivity as a salve for advertisers bruised by election talk on Facebook and Twitter.
Why the new PlayStation and Xbox are such a big deal
Allegra Frank, Vox
New video games are released all the time. New consoles are much, much rarer.
How the ‘Planet Money’ TikTok account has become a breakout hit through careful scripting, engaging in the comments, and making a 24-year-old its star
Dan Whateley, Business Insider Premium
NPR’s “Planet Money” has built a large audience on TikTok by reformatting its podcast content for the short-form-video world.
PR and Marketing
Retail Entrepreneurs Buy Twice-Bankrupt RadioShack With Plans for Online Revival
Aisha Al-Muslim, The Wall Street Journal
The electronics brand is the latest acquisition of Retail Ecommerce Ventures. Its other brands include Dressbarn, Pier 1 Imports and Modell’s.
Wendy’s Wants to Buy About 400 of Its Eateries Out of Bankruptcy
Josh Saul, Bloomberg
Wendy’s Co. submitted a bid to buy around 400 of its restaurants from operator NPC International Inc.’s bankruptcy sale, according to a regulatory filing Thursday.
CDC pleads with Americans to avoid Thanksgiving travel
Mike Stobbe and Heather Hollingsworth, Associated Press
With the coronavirus surging out of control, the nation’s top public health agency pleaded with Americans on Thursday not to travel for Thanksgiving and not to spend the holiday with people from outside their household.
Air Travel Was Gaining Momentum. Now What?
Niraj Chokshi and Ceylan Yeginsu, The New York Times
U.S. airlines expect Thanksgiving to be their busiest period since the pandemic began. But with new virus fears, a return to normal is nowhere in sight.
With tiny turkeys in demand, sellers are getting creative. (One solution: turkey insurance)
Andrea Chang, Los Angeles Times
Thanksgiving gatherings will be smaller this year, and turkeys, too, are getting downsized. That’s affecting the entire supply chain as consumers, butchers, meat suppliers, grocers and chefs jostle to secure slender birds for the holiday, when a staggering 46 million are eaten.
Santa? Is That You Behind That Mask?
Christine Hauser, The New York Times
With the pandemic raging, malls are overhauling their Santa Claus traditions this Christmas to include virtual visits, holiday-themed masks and shields to reduce the risk of infection.
The Era of Gap’s Mass Appeal Is Over—But Specialization Could Bring the Brand Back
Diana Pearl, Adweek
With the pandemic offering a fresh start, the retailer seeks to reconnect with its roots and a new customer.
Macy’s may temporarily close more stores as Covid cases climb and threaten crucial holiday shopping season, CEO says
Lauren Thomas, CNBC
Macy’s could face more temporary store closures as coronavirus cases rise rapidly across the U.S., impeding its recovery and the all-important holiday shopping season, executives said Thursday.
To Compete Online, Walgreens Overhauls Its App and Loyalty Program
Richard Collings, Adweek
Pharmacy chain Walgreens is introducing a more robust loyalty program called myWalgreens today, part of a thorough overhaul including a fully redesigned mobile app, the company announced.
Opinions, Editorials, Perspectives and Research
Black and Hispanic ad execs on the challenges facing the brand of America right now
Jeff Beer, Fast Company
Experts weigh in on defining the American brand, how it’s been damaged or changed most, and how it can be saved.
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