Prices for advertisers to take over TikTok’s homepage will reportedly cost more than $1.4 million in 2021’s third quarter, more than $1.8 million in the fourth quarter and $2 million for a holiday, according to a document seen by Bloomberg, and people familiar with the terms said this represents a significant increase from what the short-form video app charged a year ago. (Bloomberg)
Despite saying in March that a return to the office would allow its employees to “invent, collaborate, and learn together most effectively,” Amazon.com Inc. told workers in an internal posting that it will offer the option to work remotely up to two days a week, with the baseline of spending three days in the office. The company said it expects teams to begin returning to U.S. offices, as well as a number of international offices, the week of Sept. 7. (GeekWire)
Netflix Inc. launched an online shop that sells branded merchandise related to its streaming content, such as “Lupin” throw pillows and a $135 clock based on its anime series “Yasuke.” Located at Netflix.shop, the website’s debut continues the company’s recent push into the retail market, an effort driven by executive Josh Simon, who joined the company in March 2020 after leaving Nike Inc. (The New York Times)
Correction: Friday’s newsletter included a chart from an analyst’s note in which the headline incorrectly stated that “Half of the Public Doesn’t Trust Fintech.” The correct figure is 26 percent.
YouTube’s new policy that lets ads run on non-Partner Program videos just took effect. Ad buyers said it poses risks for brands that won’t know if videos are suitable for them. They predicted some advertisers and small creators who don’t get ad revenue will change platforms.
BuzzFeed is in discussions to raise about $200 million in convertible bonds to supplement cash it will raise by merging with a special purpose acquisition company, say people familiar with the situation.
Sinclair Broadcast Group is quietly raising money for a new service that would stream games by the St. Louis Cardinals, the Dallas Mavericks and scores of other popular sports teams to fans over the Internet, The Post has learned.
As Twitch has grown in content, viewers and brand partners, the Amazon-owned streaming platform popular with gamers is expanding its brand sponsorship opportunities to more content outside of competitive esports streams.
In the past week, hundreds of thousands of users have posted their own video takes on Adult Swim’s long-running linear bumpers: the 10- or 15-second Adult Swim-branded clips that have appeared for years between shows running on the counterpart to Cartoon Network.
This spring, Facebook confirmed it was testing Venmo-like QR codes for person-to-person payments inside its app in the U.S. Yesterday, it announced those codes are now launching publicly to all U.S. users, allowing anyone to send or request money through Facebook Pay.
Electronic Arts Inc. said Thursday that hackers stole source code on its “FIFA 21” videogame. The maker and publisher of popular franchises such as FIFA, The Sims and Madden NFL said player data wasn’t accessed.
A European Union privacy regulator has proposed a fine of more than $425 million against Amazon.com Inc., part of a process that could yield the biggest-yet penalty under the bloc’s privacy law, people familiar with the matter said.
Subway cofounder and long-time CEO Fred DeLuca became famous for his rags-to-riches story of building the brand into the largest restaurant chain in the world by location. But, behind the scenes, insiders say DeLuca’s behavior could spark concerns.