Advertising
IAB Tech Lab Replaces Interactive API
Alex Weprin, MediaPost
The IAB Tech Lab on Tuesday released its Secure Interactive Media Interface Definition (SIMID) for public comment.
EBay raises forecast as redesign draws customers, boosts ad revenue
Arjun Panchadar, Reuters
EBay Inc raised its full-year sales and profit forecasts on Tuesday, as user-friendly changes to its ecommerce platforms attracted more customers and also increased its advertising revenue.
Hasbro and Ogilvy Created a Simple, Lovely Ad About Why Boys Should Play With Dolls
Shannon Miller, Adweek
Brazilian spot highlights the benefits of learning to care for and about others.
B&Q taps ex-House of Fraser CMO Paddy Earnshaw to steer brand turnaround
John McCarthy, The Drum
House of Fraser’s former chief marketing officer Paddy Earnshaw has joined B&Q as customer director.
ADT Taps McCann As Lead Agency, Following A Review
Adrianne Pasquarelli, Ad Age
As it strives to secure its future as a brand for modern consumers, home security company ADT is updating its marketing strategy.
Procter & Gamble Keeps Squeezing Agency Fees—and Watching Sales Grow
Jack Neff, Ad Age
Procter & Gamble Co. keeps squeezing agency and production costs harder, but while that may hurt agencies, it’s not hurting the giant marketer.
Media and Entertainment
CBS suspends search for a new CEO, extends acting CEO Ianniello through 2019
Christine Wang, CNBC
CBS announced Tuesday that it will suspend its search for a new CEO and that it will keep acting CEO Joseph Ianniello in the role through the end of the year.
Digital media lifestyle brand Brit + Co is laying off most of its employees
Theodore Schleifer, Recode
Brit + Co, a buzzy digital media brand for millennial women, is laying off most of its employees after an acquisition failed to pan out, Recode has learned.
Pete Buttigieg is on every podcast, and 2020’s retail politics is increasingly happening in earbuds
Nicholas Quah, Nieman Lab
The podcast audience is proving to be catnip for Democratic politicians, especially those hoping to keep it 1600 come January 2021.
‘Avengers: Endgame’ Prompts Theaters to Plan 24-Hour Screenings, Double the Popcorn
Erich Schwartzel, The Wall Street Journal
Superlong superhero spectacle could hit the $300 million mark in its first four days and set a record high opening-weekend gross.
AT&T misses quarterly revenue estimates
Akanksha Rana and Sheila Dang, Reuters
AT&T Inc missed Wall Street estimates for quarterly revenue on Wednesday, hit by lower-than-expected sales in its WarnerMedia unit and a shortfall in income from a wireless business where it has cut prices to draw in customers.
Social Media and Technology
President Trump meets with Twitter CEO Jack Dorsey after accusing platform of bias
Oliver Darcy, CNN
President Donald Trump met with Twitter chief executive Jack Dorsey on Tuesday, hours after Trump erroneously accused the social media company of “discriminatory” behavior toward conservative users.
What to look out for when Facebook reports first-quarter results
Hannah Murphy, The Financial Times
Investors remain bullish about world’s largest social network despite privacy concerns.
Snapchat revives growth in Q1 beat with 190M users
Josh Constine, TechCrunch
Snapchat appears to have turned the corner after a year of flat or negative user growth thanks to a strong Q1 2019 earnings report.
Retailers are still wary of mobile wallets
Suman Bhattacharyya, Digiday
On Tuesday, JCPenney customers were informed via Twitter that the company would no longer be accepting Apple Pay, after a customer complained about non-acceptance of the payment method at one of JCPenney’s stores
Verizon Loses Wireless Phone Customers
Sarah Krouse, The Wall Street Journal
Verizon Communications Inc.’s core wireless business lost lucrative phone customers in the first quarter, as it offered fewer promotions and focused on upgrading to a faster 5G network.
Facebook’s Mark Zuckerberg should be “liable” for the company’s privacy missteps, top lawmaker says
Tony Romm, The Washington Post
Federal regulators should hold Facebook chief executive Mark Zuckerberg “individually liable for the company’s repeated violations of Americans’ privacy,” Democratic Sen. Ron Wyden said Tuesday in a letter to the Federal Trade Commission.
Teen sues Apple for $1 billion, blames facial recognition at stores for his arrest
Hamza Shaban and Meagan Flynn, The Washington Post
An 18-year-old from New York is suing Apple for $1 billion, claiming that a facial recognition system at its stores falsely connected him to a series of thefts.
PR and Marketing
Kohl’s is going to accept Amazon returns in all of its stores across the country, starting in July
Lauren Thomas, CNBC
Kohl’s is growing its partnership with Amazon, with the goal of luring more people to its stores.
Lululemon Chief: ‘No Need’ to Discount $100 Yoga Pants
Khadeeja Safdar, The Wall Street Journal
In first interview as CEO, McDonald says he will open more stores and launch new personal-care items but won’t budge on price.
Boeing faces Wall Street in likely ‘lost year’ of financial fallout from 737 crisis
Douglas MacMillan, The Wall Street Journal
After two crashes and a worldwide grounding of the Max 8, the company is expected to report a dismal first quarter.
Gen Z Can’t Afford the SUVs Detroit Is Making
Keith Naughton, Bloomberg Businessweek
Focusing on large, pricey vehicles brought U.S. automakers back from the brink, but it may cost them a generation of buyers.
Amazon can now leave packages safely in your garage
Jon Porter, The Verge
Starting today, Amazon Prime members in the US can have their packages delivered directly to their garages.
Woodstock Backers Hope to Export Brand to Other Countries
Ross Kenneth Urken, Bloomberg
The original organizers of the counterculture event—now backed by an international marketing agency—are attempting to cash in on its golden anniversary.
Primark Profitability to Grow as Retailer Reduces Markdowns
Ellen Milligan and Deirdre Hipwell, Bloomberg
Budget fashion retailer Primark, owned by Associated British Foods Plc, expects its profitability to grow this year as it reduces markdowns and reins in inventories.
Opinions, Editorials, Perspectives and Research
How Online Brands Can Pave a Path to Profitability
Cathaleen Chen, The Business of Fashion
Many direct-to-consumer brands run losses for years, relying on a perpetual cycle of funding rounds to cover the cost of acquiring new customers.
The Chic Octogenarian Behind Barbie’s Best Looks
Katherine Rosman, The New York Times
Meet Carol Spencer, doll dresser extraordinaire and unsung doyenne of American fashion history.
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