Advertising
NBCUniversal offers refunds to programmatic advertisers following ad insertion error
Tim Peterson, Digiday
Some TV ad buyers have been concerned about programmatically purchasing TV networks’ connected TV inventory, in part because the technology powering that emerging market is still in development and may be prone to errors.
‘Dramatically different now than a year ago’: Programmatic buying for digital billboards is growing
Kristina Monllos, Digiday
It has become easier to buy ads programmatically for digital billboards and other out-of-home ads over the past year, thanks to more widely available programmatically enabled digital screens.
The NYT ‘The Truth Is Worth It’ Campaign Expands To Installations All Over New York City
Ann-Christine Diaz, Ad Age
Storefronts in each borough remind readers that ‘The Truth Is Local.’
‘We Seem To Have Struck A Nerve,’ General Mills CMO Says Of Agency Review
Jessica Wohl, Ad Age
Chief Marketing Officer Ivan Pollard doesn’t discuss specific payment terms, but says General Mills must protect its cash flow.
Too soon: Ads celebrating Blues mistakenly run
Greg Wyshynski, ESPN
In a letter published by the St. Louis Post-Dispatch on Sunday, St. Louis Blues owner Tom Stillman thanked his fans after “the elation of breaking through and bringing St. Louis its first-ever Stanley Cup.”
Rakuten Has Generated ‘North of $40 Million’ From Sponsoring the Golden State Warriors
Bob Schaefer, Fortune
For a generation of NBA fans, the Golden State Warriors have become synonymous with winning. On the court, sharp-shooting Stephen Curry and co. are currently vying for their fourth championship in five seasons; off it, Golden State has hit on a number of recent business ventures—chief among them, its jersey sponsorship agreement with Japanese e-commerce giant, Rakuten.
Media and Entertainment
Microsoft to Test New Videogame-Streaming Project
Sarah E. Needleman, The Wall Street Journal
Microsoft Corp. said on Sunday it will begin publicly testing its new videogame-streaming initiative in October, just ahead of when Google’s competing service is slated to launch.
Bryan Goldberg Would Like to Buy Your Dying Online Media Property
Gerry Smith, Bloomberg
The onetime Gawker whipping bro has big plans for the website now that he owns it.
Bleacher Report is on track to grow 50% this year, hit $200m in revenue
Sahil Patel, Digiday
Bleacher Report has been making a series of investments in longer-form content, events, commerce and a portfolio strategy that is centered on key “sub-brands” such as House of Highlights and B/R Football.
Star Wars Video Game Creator Tests New Formats to Rival Fortnite
Christopher Palmeri, Bloomberg
Electronic Arts Inc., creator of a Star Wars line of video games, showed off two of its newest titles, illustrating how the industry is wrestling to compete with the runaway success of Fortnite.
Why Amazon is going to be one of the winners of the streaming video wars
Eric Johnson, Vox
A small number of companies will win the streaming “battle royale,” says former Amazon Studios strategist Matthew Ball. Amazon is “guaranteed” to be one of them, he says.
Social Media and Technology
FDA: ‘Influencers’ promoted vaping without suitable warnings
Matthew Perrone, The Associated Press
U.S. regulators moved to discipline vaping companies for inappropriately promoting their flavored nicotine formulas through so-called influencers on Facebook, Twitter and other social media sites.
Google Made $4.7 Billion From the News Industry in 2018, Study Says
Marc Tracy, The New York Times
The journalists who create that content deserve a cut of that $4.7 billion, said David Chavern, the president and chief executive of the alliance, which represents more than 2,000 newspapers across the country, including The New York Times.
The Making of a YouTube Radical
Kevin Roose, The New York Times
Caleb Cain pulled a Glock pistol from his waistband, took out the magazine and casually tossed both onto the kitchen counter.
Hey big spender – how luxury brands are raising the stakes on Instagram
Sarah White and Pascale Denis, Reuters
Big-spending luxury brands like Gucci, Louis Vuitton and Christian Dior are splashing out on everything from dance-fuelled fashion shows to teams of advisers as they target social media platforms in the hunt for young shoppers.
Amazon Tries to Sell Us a Fantastic Future—and Itself
Brad Stone, Bloomberg
Last week, Amazon.com Inc. held its first-ever conference devoted to the technological frontiers of AI, machine learning, robotics and space exploration. The message: The future is good, and so is Amazon’s role in it.
Silicon Valley Wins Big With Tax Break Aimed at Small Businesses
Ben Steverman, Bloomberg Businessweek
Early investors and employees at Uber Technologies Inc., Lyft Inc., and other tech companies are getting a double reward this year: a wave of initial public offerings that puts billions of dollars in their pockets, and a quirk in the law that means some of that money will be tax-free.
PR and Marketing
American Airlines cancels 737 Max flights through Sept. 3, affecting 115 flights per day
Aaron Gregg, The Washington Post
American Airlines announced Sunday that it will extend flight cancellations through Sept. 3 for Boeing’s embattled 737 Max, a new passenger jet that has been out of commission for almost three months after its flight-control software played a role in two deadly crashes.
Walmart will save $30 million by putting new step stools in its warehouses
Lauren Thomas, CNBC
Given Walmart’s massive scale, it’s easier for it to save big money by making little changes that have an impact.
United Technologies and Raytheon are merging in an aerospace mega-deal
Anneken Tappe and Jill Disis, CNN
United Technologies and Raytheon are joining forces to create an aerospace and defense powerhouse. It is one of the biggest corporate mergers of 2019.
They See It. They Like It. They Want It. They Rent It.
Sapna Maheshwari, The New York Times
Owning nothing is now a luxury, thanks to a number of subscription start-ups.
Starbucks Bets London Airport Can Crack the Reusable Cup Code
Emily Chasan, Bloomberg
Coffee chain starts charging for disposable cups in Gatwick Airport to persuade consumers to use reusable ones.
To Reduce Plastic Use, Olay Tests Innovative Refill Pods
Sarah Mahoney, MediaPost
Procter & Gamble’s Olay, mindful of just how ugly beauty brands can be for the planet, says it plans to test using pod refills for best-selling Olay Regenerist Whips this fall.
How digitally native brands are transforming the hair-loss category
Emma Sandler, Glossy
Digitally native brands are typically intent on disrupting something. Lately, many are eying the hair-loss category.
The Trendy New Way to Organize Your Schedule: A Paper Planner
Ellen Byron, The Wall Street Journal
Paper planners, totems of a pre-digital era, are enjoying a surprising resurgence; ‘paper is so calming.’
The Triple Crown: Why Three CEOs Is 200-Year-Old King Arthur Flour’s Radical Plan To Maintain Its Reign
Christian Kreznar, Forbes
After five generations of family rule, King Arthur Flour barely survived a diversification binge. After righting itself and expanding under its first non-family CEO, it now has a radical plan to maintain its reign: three co-CEOS.
Opinions, Editorials, Perspectives and Research
Smash the Wellness Industry
Jessica Knoll, The New York Times
Why are so many smart women falling for its harmful, pseudoscientific claims?
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