Advertising
Chobani says it’s rolling out a ‘multi-million dollar’ ad push as it looks to expand beyond yogurt and eyes an IPO
Tanya Dua, Insider Premium
The campaign includes TV and online channels like YouTube, Hulu, and Facebook and was developed by its in-house team along with companies such as Horizon Media and The Line.
AdColony Is Being Acquired For $400 Million By Digital Turbine
Allison Schiff, AdExchanger
Apparently ad tech is so hot right now that ad networks can get acquired in the year 2021 for hundreds of millions of dollars. On Friday, Digital Turbine acquired AdColony for $400 million from its parent, Norwegian internet company Otello Corp. (formerly Opera Software).
On TV, a Rare Realistic Look at Breastfeeding
Tiffany Hsu, The New York Times
A commercial from the parent products company Frida, to be broadcast during the Golden Globes, is part of a wider effort to show the struggles of the “fourth trimester.”
Media and Entertainment
Golden Globe-Winner ‘Queens Gambit’ Keeps Fueling Chess Popularity And Sales
Ilyse Liffreing, Ad Age
The show took home best limited series and best actress, giving chess another pop culture bounce.
How NBCU Missed Out on Billions in Gains on Snap and Peloton
Tom Dotan, The Information
The Comcast-owned entertainment company sold out of Snap at the end of 2019, barely breaking even on its initial $500 million investment, which it made when Snap went public.
Rupert Murdoch at 90: Fox, succession and ‘one more big play’
Alex Barker et al., Financial Times
In his twilight years, the question of what happens to the Murdoch media dynasty still seems to involve a family struggle.
Disney, NFL reach agreement on new rights deal
John Ourand, Sports Business Journal
Disney and the NFL have reached a broad agreement on a new media rights deal that will see ESPN renew “MNF” and ABC return to the Super Bowl rotation for the first time since ‘06, according to sources.
How Disney Plus is winning by ripping up the streaming playbook
Nicole Laporte, Fast Company
How Disney’s streaming service is outmaneuvering Netflix, Amazon, HBO Max, and everyone else by subverting what had been the new way of doing business.
Can ‘Modern Family,’ ‘The Office’ Give Peacock the Lift It Needs?
Lucas Shaw, Bloomberg
Interest in “Modern Family” has spiked since the show appeared on both services earlier this month, according to Parrot Analytics, which measures demand for a show online (as opposed to actual viewership).
Netflix Productions Are More Diverse Than Studio Films, Study Shows
Nicole Sperling, The New York Times
The study, which the streaming giant commissioned, looked at films and TV series from 2018 and 2019.
Music Streaming Revenues Cross $10 Billion Mark Fueled by Double-Digit Growth in 2020
Shirley Halperin, Variety
In the U.S., recorded music revenues grew 9.2% in 2020 to $12.2 billion at estimated retail value, according to the RIAA report. It marks the fifth consecutive year of growth for the industry, as paid subscription services continue to expand their reach among the music-listening public.
Social Media and Technology
An Instagram Influencer Recruits A-Listers to Help Rescue the M.T.A.
André Wheeler, The New Yorker
The documentarian Nicolas Heller, better known as New York Nico, has championed bodega owners online. Now he’s recording new subway announcements with Jerry Seinfeld, Remy Ma, and Fran Lebowitz to boost morale and shame door holders.
McDonald’s Considers Partial Sale of Digital Startup Dynamic Yield
Heather Haddon and Suzanne Vranica, The Wall Street Journal
Fast-food chain says review of transactions found the company’s technology had contributed to sales less than originally reported.
PR and Marketing
Walmart Lures Goldman Bankers in Bid to Fight Wall Street
Sridhar Natarajan, Bloomberg
Walmart Inc. has lured a pair of senior Goldman Sachs bankers to help lead a new fintech startup as the retail giant muscles into the banking business.
Fiscal stimulus fires up U.S. consumer spending; inflation benign
Lucia Mutikani, Reuters
U.S. consumer spending increased by the most in seven months in January as the government doled out more pandemic relief money to low-income households and new COVID-19 infections dropped, positioning the economy for faster growth in the first quarter.
Macy’s, Gap, Neiman Marcus Will Let You Buy Now, Pay Later
Suzanne Kapner, The Wall Street Journal
Retailers add new payment options to attract younger shoppers; “If we didn’t have it, they might have gone elsewhere.”
U.S. Retailers See Millions in Sales Delays Amid Shipping Logjam
Kim Bhasin et al., Bloomberg
Overwhelmed U.S. ports, elevated freight costs and accidents that sent goods plunging to the bottom of the ocean are causing headaches for U.S. retailers already reeling from the pandemic.
The wave of covid bankruptcies has begun
Jonathan O’Connell and Anu Narayanswamy, The Washington Post
A year into the pandemic, bankruptcies have soared for businesses in real estate, energy, retail and other industries that can no longer pay their bills.
As store owners sign more short-term leases, landlords are taking a risky bet on the future of retail
Lauren Thomas, CNBC
Real estate owners including Simon Property Group and Tanger Factory Outlets said they’ve been doing more extremely short-term deals for pop-up shops during the pandemic.
What’s in a Brand Name? In 2021 America, It Depends Who You Ask
Lisa Lacy, Adweek
Language and meaning in an era of polarization and rebrands.
Why Taco Bell Entered the Chicken Sandwich War
Steve LeVine, Marker
Turns out it’s more than just a silly game of fast food one-upmanship.
Just Desserts: Sales Of Sweet Snacks Are Soaring
Kevin Brown, Ad Age
Ice cream purchases alone jumped 20% in 2020 as consumers stayed at home during the pandemic.
A Sacred UPS Brand Space Is Rejuvenated for Black History Month
Doug Zanger, Adweek
Packaging goes from staid to unstoppable for small business.
Co-working companies tap into customers facing work-from-home fatigue
Greg Scruggs, The Washington Post
The industry was devastated at the beginning of the pandemic but now sees an opportunity for growth.
How outdoor brands can widen their appeal
Bella Webb, Vogue Business
Grassroots organisations are making the outdoors more accessible to more people. Brands including The North Face are taking note.
Opinions, Editorials, Perspectives and Research
Forget ‘Succession.’ You Can Watch ‘90 Day Fiancé’ for 100 Hours Straight.
Ben Smith, The New York Times
Discovery’s new app has taken off largely because viewers love watching people fix houses, tour diners and bicker about their relationships.
Why Apple and Peloton Are Dominating the Attention Economy
Scott Galloway, No Mercy/No Malice
And why Pinterest and Snapchat are leaving money on the table.
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