Morning Consult Brands: Warner Bros. Discovery to Combine HBO Max and Discovery+, Launch Ad-Supported Streaming Options Next Year


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August 5, 2022
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  • Warner Bros. Discovery Inc. will merge its HBO Max and Discovery+ streaming services into a single platform and offer ad-supported versions of the new product in 2023, the entertainment giant announced on its second-quarter earnings call. Executives did not reveal a unified brand name for the service, though Warner Bros. Discovery streaming head JB Perrette did say that HBO remains “the ultimate brand that stands for television quality,” easing concerns that the company was planning to gut HBO Max in the wake of the merger. (Variety)
  • Twitter Inc. announced that brick-and-mortar businesses will now be able to display their addresses, hours of operation and methods of contact at the top of their profiles, as part of an effort to strengthen brands’ presence on the app. Twitter will also soon roll out Professional Home, a central hub where businesses can track performance. (Adweek)
  • 7-Eleven Inc. has acquired the food delivery startup Skipcart, according to two people with knowledge of the deal. The Texas-based startup, which was reportedly valued at $65 million in 2020 and counts Applebee’s and Red Lobster among the retailers for which its network of drivers delivers goods, could alter 7-Eleven’s existing relationship with DoorDash Inc. (The Information)

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How Criteo handled Apple data limits and Google’s post-cookie chaos

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Media and Entertainment

CNN Originals Hub to Debut on Discovery+ in August

Brian Steinberg, Variety

Warner Bros. Discovery, which shut down the nascent CNN+ streaming hub in April just weeks after it debuted, will launch a CNN Originals section on the subscription-video hub Discovery+, creating a new venue for CNN series and documentary films, as well as original programs from sister cable network HLN, which focuses largely on true-crime content.


Paramount CEO: Advertising Market “Headwinds” Are “Short-Term” Problem

Georg Szalai, The Hollywood Reporter

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The WGA said today that it has prevailed in a huge “self-dealing” arbitration against Netflix that it says will result in hundreds of writers on more than 100 Netflix theatrical films receiving an additional $42 million in unpaid residuals.

Social Media and Technology

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PR and Marketing

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