Advertising
For March Madness, Buffalo Wild Wings Made a Stool to Cool Guys’ Jewels After a Vasectomy Doug Zanger, Adweek
When brands and agencies take a look at qualitative and quantitative data to come up with big ideas, they look for the little things.
Heading into upfronts, buyers hope digital video platforms will help offset rising TV costs Tim Peterson, Digiday
Agency ad buyers see an opportunity to take advantage of the converging-but-fragmented marketplace to keep costs in check during this year’s annual TV and digital video upfront ad-buying cycle.
How Often Are People in the Room When TV Ads Air? Not as Much as Brands Might Like, Study Shows Olivia Raimonde, AdAge
TV commercials may not be so superior to digital ads when it comes to viewability as the industry believes.
Media and Entertainment
Netflix Confirms That It Won’t Be Part of Apple’s New Service Lucas Shaw and Mark Gurman, Bloomberg
Netflix Inc. Chief Executive Officer Reed Hastings confirmed that his company won’t be participating in Apple Inc.’s new streaming platform, reflecting new competition between the Silicon Valley giants.
ESPN, UFC Reach Exclusive Pay-Per-View Deal Benjamin Mullin, The Wall Street Journal
The Walt Disney Co. unit has struck a seven-year agreement with Ultimate Fighting Championship for the rights to sell and stream its pay-per-view bouts exclusively on the ESPN+ streaming service, starting in April.
ESPN Apologizes After Women’s NCAA Tournament Bracket Leaked Before Selection Show Charlotte Carroll, Sports Illustrated
ESPN apologized after it leaked the women’s NCAA tournament bracket on Monday afternoon ahead of the official reveal.
Can Google Create the Netflix of Gaming? Brad Stone, Bloomberg
This week, more than 25,000 members of the video game industry are scheduled to descend on San Francisco for the geeky, and often sleepy, annual gathering known as the Game Developers Conference.
How the National Enquirer Got Bezos’ Texts: It Paid $200,000 to His Lover’s Brother Michael Rothfeld et al., The Wall Street Journal
Michael Sanchez sold the billionaire’s secrets to American Media, the Enquirer’s publisher, said people familiar with the matter.
Mark Bittman Is Starting a Food Magazine at Medium Jaclyn Peiser, The New York Times
Since his departure from The New York Times in 2015 to join a food start up, Mr. Bittman has had the unsettling feeling that people think he’s six feet under.
Social Media and Technology
Publishers Increasingly Want to Put Their Money Where Alexa’s Mouth Is Sara Jerde, Adweek
The Washintgon Post, NPR and others are lining up to partner with voice-activated devices.
At today’s Game Developers Conference, Google will take on the $140B industry Cale Guthrie Weissman, Fast Company
Google, for years, has reportedly been working on a secret gaming project. And the company is about to unveil it today at the annual Game Developers Conference in San Francisco.
Someone Else Is Making Money on Your Online Returns Susan Warren, Bloomberg
Kerry Franciscovich describes herself as a lifelong garage-sale scavenger, reselling her finds over the years on EBay Inc.
Apple brings back the iPad Air with new 10.5-inch display and Apple Pencil support Tom Warren, The Verge
Apple is bringing back the iPad Air today with a bigger model. Alongside a new iPad mini, Apple is launching a 10.5-inch version of the iPad Air with support for the original Apple Pencil (not the modern second-generation Apple Pencil).
PR and Marketing
O’Rourke appears with GM union leader maligned by Trump, pledging help carrying message Heather Long, The Washington Post
Democratic presidential candidate Beto O’Rourke on Monday showed up at a union hall in a beleaguered Ohio town to defend the local union’s leader against criticism from President Trump after General Motors shuttered a factory here earlier this month.
Boeing’s C.E.O. Speaks: ‘Our Hearts Are Heavy’ David Gelles and Ian Austen, The New York Times
After more than a week of near silence, Dennis A. Muilenburg, the chief executive of Boeing, made his first substantive public comments about the crash of Ethiopian Airlines Flight 302.
Secret Amazon brands aren’t crushing the competition—yet Alison Griswold, Quartz
Amazon is developing a collection of brands it owns for everything from clothing to electronics to pet food.
Levi’s, Whose Jeans Are a Rugged Symbol of Americana, Prepares to Go Public Sapna Maheshwari, The New York Times
The maker of denim and Dockers will start trading this week, a milestone for a 165-year-old company that has experienced a resurgence in the past decade.
Sears Shoppers, Workers Lament Its Demise Suzanne Kapner, The Wall Street Journal
WSJ readers recall Prodigy internet service and Lands’ End; lost trust and ‘shoddy products.’
Chicken nugget demand is flatlining — here’s what happened Marilyn Haigh, CNBC
Consumer preferences might be changing for three reasons: health concerns, media attention and new competition.
Maryland could be the first state to ban foam containers—here’s what that means for restaurants Amelia Lucas, CNBC
Lawmakers and consumers have been pushing restaurants to become greener, as shown by last year’s debate over plastic straws.
Battle of Supremes: How ‘legal fakes’ are challenging a $1B brand Jacopo Prisco, CNN
When Samsung revealed, in late 2018, that it was collaborating with cult US streetwear brand Supreme, it came as quite the surprise.
Inside the Master’s Program Dedicated to Brand Purpose Doug Zanger, Adweek
The conversation and examples of brand purpose continue to accelerate rapidly.
White Russian in a Pod? Budweiser Maker Pushes K-Cup Machine for Cocktails Jennifer Maloney, The Wall Street Journal
Keurig Dr Pepper Inc. and Anheuser-Busch InBev SA are pushing ahead with an idea to automate home bartending with a K-Cup machine for cocktails, seeking to tap new areas of growth as sales of their core products slow.
Did Nike’s Swoosh Make the Brand Famous, or Is It the Other Way Around? Robert Klara, Adweek
The story behind the world-famous logo, and the freelance designer behind it.
The clever way Walmart is trying to beat Amazon Katharine Schwab, Fast Company
Walmart is the biggest employer in the country and the largest retail company in the world, but it’s currently locked in a battle for consumers’ dollars with Amazon that dominates online shopping.
Thanks, Marie Kondo! The resale market is becoming bigger than fast fashion Rina Raphael, Fast Company
Marie Kondo inspired us to throw away all our non-joyous items, sparking what’s now a booming resale apparel market.
Opinions, Editorials, Perspectives and Research
Media’s Revenue Stream Revolution: What Actually Works? Amy Odell, The Business of Fashion
As demand for print advertising continues to drop, publishers are experimenting with a range of new revenue streams, with mixed results.
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