NFL

• The San Francisco 49ers launched a new slogan and campaign, “Faithful to the Bay,” that emphasize the team’s geography, leaning into the fact that the 49ers are the only football team in town after the Oakland Raiders moved to Las Vegas this summer.

• Postmates Inc. is the first official on-demand food delivery partner of the NFL, having inked a multiyear deal that also makes Postmates an official sponsor of major league events such as Super Bowl LV, the Pro Bowl and the NFL Draft.

• The Washington Football Team launched its first major ad campaign, called “No Name but TEAM,” since retiring its “Redskins” name almost two months ago.

Peloton Interactive Inc.

• Peloton reduced the price of its core exercise bike by 24 percent and expanded its product offerings to include a new $2,495 Bike+ and a new $2,495 treadmill, as the eight-year-old fitness company looks to capture more Americans working out at home amid the pandemic.

• Peloton reported fourth-quarter revenue of $607.1 million, up 172 percent year-over-year, as gym closures prompted consumers to flock to the company’s at-home workout equipment and subscriptions. Peloton now counts 1.09 million customers as connected fitness subscribers, a number it expects to grow about 90 percent in its next fiscal year, with its average subscriber completing about 25 workouts per month, up 333 percent from 12 workouts per month the same time last year.

Retail

• French luxury conglomerate LVMH said it will pull out of its $16 billion deal to take over jeweler Tiffany & Co., citing plans for the United States to impose tariffs on French goods, as luxury product demand falls amid the pandemic.

• Lululemon Athletica Inc. reported second-quarter revenue of $902.9 million, up 2 percent from $883.4 million the same time last year, with online sales spiking 157 percent, figures that beat analyst expectations.

• Walmart Inc. said it has started testing delivering groceries and household goods via drone from its Fayetteville, North Carolina stores, after Amazon.com Inc. last month secured certification from the U.S. government to operate its own drones for commercial deliveries.

• Companies reporting earnings this week include Adobe Inc. and FedEx Corp. on Tuesday and Stein Mart Inc. on Wednesday.

• Adweek’s Brandweek Masters Live virtual experience kicks off on Sept. 14. 

• PRWeek is hosting a virtual event, “PRWeek Convene: Talking Shop – The Future of Retail,” about what retail brands can do to renew consumer confidence on Sept. 15.

• Walmart+ is set to launch on Sept. 15.

• Digiday’s Media Buying Summit takes place Sept. 16-18.

1) L.A. 2028 Unveils Dynamic Olympics Logo, Updated By Athletes And Celeb Creators
Ann-Christine Diaz, Ad Age

2) Peloton Rides Covid-19 Wave, Adding Products, Cutting Bike Price
John D. Stoll, The Wall Street Journal 

3) Joe Biden Makes Tie-Dye for the Masses
Cam Wolf, GQ

4) Pandemic changes we might want to keep
Orion Rummler, Axios

5) Washington Football Team Debuts First Campaign Since Renaming
Ethan Jakob Craft, Ad Age

6) U.S. Media Spending Drops 19.1 Percent In First Half Of 2020
Kevin Brown, Ad Age

7) Neiman Marcus Bankruptcy Ends, Marked by Arrest of Nemesis
Steven Church and Katherine Doherty, Bloomberg

8) Airplane Cabins Could Look Different the Next Time You Fly
Angus Whitley, Bloomberg

9) Movie Theaters Are Rolling Out Promotions. Consumers Are Ambivalent
Sarah Shevenock, Morning Consult

10) Retail is having a Darwin moment that will transform it forever
Tom Buiocchi, Fast Company