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Week in Review
Legal matters
Advertising
Purchasing power
New ventures
- Ahead of Earth Day, Ralph Lauren Corp. debuted a version of its iconic polo shirt made entirely of recycled plastic bottles and dyed with a process that uses no water – part of the brand’s broader strategy to implement more environmentally friendly policies in its manufacturing processes.
- Walmart Inc. is partnering with Kidbox Inc. to offer clothes for babies, girls and boys as the retail giant moves to grow its apparel business with its first apparel subscription box.
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What’s Ahead
- The four-day content strategy conference Confab kicks off in Minneapolis April 23: Hear from speakers from the likes of Adobe Inc., PayPal Inc. and Expedia Group Inc.
- Digiday’s “Future of TV” summit starts on April 23, and hopes to give direction to advertisers in the ever-changing entertainment landscape.
- Just when it seems like earnings season is winding down, the new season is beginning, with at least 500 reports coming this week from Chipotle Mexican Grill Inc., Hershey Co., 3M Co. and the troubled Boeing Co.
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Events Calendar (All Times Local)
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Morning Consult Brands Top Reads
1) Earth, meet Polo: Ralph Lauren unveils plastic bottle shirt
Leanne Italie, The Associated Press
2) Martha Stewart brand sold for $215 million
Lisa Fickenscher, New York Post
3) Publicis Dives Deeper Into Data With $4.4 Billion Epsilon Acquisition
Patrick Coffee, Adweek
4) Offering shoppers new experiences isn’t helping as malls see tsunami of store closures, falling traffic
Lauren Thomas, CNBC
5) Taking Stock with Teens
Piper Jaffray
6) More Than 100 Brands Collaborated With Game of Thrones. Here Are the Best Stunts
Sara Jerde, Adweek
7) Beats by Dre Brings in an A-List of Athletes for An Ad You Can’t Take Your Eyes Off Of
David Griner, Adweek
8) Walmart is launching its first subscription box for apparel. And this one’s for kids
Lauren Thomas, CNBC
9) NRA Files Suit Against Ad Agency in Rift With Key Partner
Mark Maremont, The Wall Street Journal
10) ‘Trust’ Emerges As New Ad Metric, Becomes Media-Buying Factor
Joe Mandese, MediaPost
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