Adweek’s NexTech conference takes place Monday through Wednesday. Why it’s worth watching: Adweek’s third annual event, which will be virtual this year, features speakers such as The New York Times’ senior director of ad products and platforms, Sasha Heroy; Epsilon’s senior vice president of product strategy and insights, Jon Beebe; and many more. After a year that found nearly all businesses thinking about how to best utilize the latest technology to grow their brands, it’ll be interesting to hear the latest outlooks of these companies and if concerns over COVID-19’s delta variant are affecting their plans at all.
Six Flags Entertainment Corp. and The Hershey Co. report earnings on Wednesday and Thursday, respectively. Why it’s worth watching: Amusement parks were poised for a busy summer, according to a recent story from Morning Consult entertainment reporter Sarah Shevenock. And per our latest tracking data, half of U.S. adults said they feel comfortable attending an amusement park. If that’s the case, are these theme-park owners anticipating a faster recovery than initially expected? Any adjusted estimates for the near future will offer clues.
EMarketer’s interview with Shopkick’s Dave Fisch is Thursday. Why it’s worth watching: As part of eMarketer’s “Future of Retail” series, Fisch, general manager of the shopping rewards app Shopkick, will discuss how data and location technology affects consumer purchasing and why he believes pandemic shopping habits won’t end once things are back to normal, among other related topics.