Morning Consult Brands: What’s Ahead & Week in Review
 

Brands

Essential marketing and PR news & intel to start your day.
July 25, 2021
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Welcome back to the Sunday newsletter. Before we begin, what percentage of U.S. adults said they support removing a TV host who has defended racist behavior? Here are your choices: 

 

A: 38% B: 44% C: 59% D: 68% E: 85%  

 

Check out the answer at the bottom of today’s newsletter.

 

What’s Ahead

Adweek’s NexTech conference takes place Monday through Wednesday. Why it’s worth watching: Adweek’s third annual event, which will be virtual this year, features speakers such as The New York Times’ senior director of ad products and platforms, Sasha Heroy; Epsilon’s senior vice president of product strategy and insights, Jon Beebe; and many more. After a year that found nearly all businesses thinking about how to best utilize the latest technology to grow their brands, it’ll be interesting to hear the latest outlooks of these companies and if concerns over COVID-19’s delta variant are affecting their plans at all.

 

Six Flags Entertainment Corp. and The Hershey Co. report earnings on Wednesday and Thursday, respectively. Why it’s worth watching: Amusement parks were poised for a busy summer, according to a recent story from Morning Consult entertainment reporter Sarah Shevenock. And per our latest tracking data, half of U.S. adults said they feel comfortable attending an amusement park. If that’s the case, are these theme-park owners anticipating a faster recovery than initially expected? Any adjusted estimates for the near future will offer clues.

 

EMarketer’s interview with Shopkick’s Dave Fisch is Thursday. Why it’s worth watching: As part of eMarketer’s “Future of Retail” series, Fisch, general manager of the shopping rewards app Shopkick, will discuss how data and location technology affects consumer purchasing and why he believes pandemic shopping habits won’t end once things are back to normal, among other related topics.

 

Events Calendar

 

Week in Review

  • MLB’s Cleveland Indians changed their name and logo to the Cleveland Guardians following decades of criticism from Native Americans over the team’s name and associated imagery. The new moniker, which takes effect at the conclusion of this season, was announced in an online video narrated by Tom Hanks.
  • WPP PLC’s GroupM has exited Facebook Inc.’s agency review, which means that the media investment company, which has worked with Facebook’s brands since 2014, will likely no longer be handling the bulk of the social media giant’s media planning and buying business.
  • AT&T Inc. is in talks to sell ad unit Xandr to Indian ad tech company InMobi, according to sources, who said the telecommunications giant mismanaged the unit and is losing tens of millions of dollars annually.
  • Facebook publicly pushed back against the Biden administration’s assertion that the social media giant “played a major role” in the spreading of COVID-19 misinformation, highlighting its efforts to convince users to get vaccinated and telling the administration to stop “finger-pointing.”
 
Stat of the Week
 

28%

This is the share of Gen Zers who said they agreed with the World Anti-Doping Agency’s classification of THC, marijuana’s psychoactive component, as a banned substance for Olympic athletes.

 
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