Advertising
Reorganization To Cost Comscore $1.5M to $2.5M
John Lafayette, Broadcasting Cable
8% of workforce to be terminated.
Mondelez Consolidates Majority of Global Creative With WPP and Publicis
Erik Oster, Adweek
IPG’s The Martin Agency remains global creative lead on Oreo and U.S. lead on Ritz.
Kellogg’s Frosted Flakes Is Title Sponsor Of The Renamed Tony The Tiger Sun Bowl
Jessica Wohl, Ad Age
Longtime mascot Tony the Tiger gets his day in the sun as a bowl-game sponsor.
Hate Those Floating Digital Billboards? New York Just Banned Them
Jesse McKinley, The New York Times
Gov. Andrew M. Cuomo signed legislation to outlaw the ads that “blight our shores.” But you may not have seen the last of them.
‘The scale of the problem is enormous’: Apple flexes strong anti-tracking stance
Lucinda Southern, Digiday
Apple is on the anti-tracking warpath again. The company has further tightened its anti-tracking policies in order to prevent ad tech vendors from using loopholes in its existing user privacy policy to track users across the web.
Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever
Shoshana Wodinsky, Adweek
PubMatic’s survey finds programmatic players seek refuge in private marketplaces.
IAB Europe issues updated GDPR-compliancy protocol
Andrew Blustein, The Drum
IAB Europe and the IAB Tech Lab have released the second iteration of the Transparency and Consent Framework (TCF), a guide to help digital advertisers comply with the market’s General Data Protection Regulation (GDPR).
Accused Of Liberal Bias, Facebook Allows Ads With … Tubes
Paris Martineau, Wired
Facebook announced a small yet curious tweak to its advertising policies on Tuesday: Ads depicting “medical tubes connected to the human body”—which have long been prohibited under Facebook’s policies regarding shocking or sensationalist content—would no longer be banned.
Media and Entertainment
Publishers are delaying series for YouTube, Facebook and Snapchat to cash in on lucrative holiday season budgets
Tim Peterson, Digiday
Many publishers have moved from one-off videos to episodic shows on platforms like YouTube, Facebook and Snapchat. But that’s not the only TV-style programming strategy that publishers have adopted.
As YouTube Mulls Changes to Kids’ Content, Rival Services See Opportunity
Mark Bergen, Bloomberg
SuperAwesome is one of the “kid tech” upstarts trying to get a foothold while regulators probe YouTube.
The age of comfort TV: why people are secretly watching Friends and The Office on a loop
Richard Godwin, The Guardian
We are in an era of ‘prestige television’, with unprecedented choice and quality. So why are so many of us streaming endless reruns of 90s sitcoms?
Social Media and Technology
Gun Sellers Are Sneaking Onto Facebook’s Booming Secondhand Marketplace
Parmy Olson and Zusha Elinson, The Wall Street Journal
The online bazaar bans firearm sales, but sellers post their wares as high-priced ‘cases’ or ‘boxes.’
‘I’m Sick of Seeing My Face,’ Says the Internet’s Kombucha Connoisseur
Nicholas Bogel-Burroughs, The New York Times
A woman’s taste test captured the fancy of the internet. Her rapid evolution of expressions may be why.
An Instagram influencer breaks down how much brands pay for sponsored posts, starting at 10,000 followers
Amanda Perelli, Business Insider Prime
As an influencer trying to break into the business, determining how much your content is worth to a brand can be daunting.
Facebook’s New Tool Lets You See Which Apps and Websites Tracked You
Mike Isaac, The New York Times
Facebook has built an extensive network of tracking technology outside of its core social network to bolster its targeted advertising business.
Welcome to McDonald’s. Would You Like a Podcast With Those Fries?
David Yaffe-Bellany, The New York Times
The hit podcast “Serial” was the audio investigation that launched a thousand true-crime dramas, inspiring podcasters across the country to attempt ambitious reporting projects with gritty subject matter. There were “Dirty John” and “Hollywood & Crime,” “Death in Ice Valley” and “Atlanta Monster.”
PR and Marketing
Target Rises as Cheap-Chic Retailer Echoes Strong Walmart Period
Matthew Boyle, Bloomberg
Target Corp. jumped after meeting rival Walmart Inc.’s results with its own strong quarter, illustrating the ongoing resilience of discounters amid the struggles of the broader retail industry.
Juul’s momentum slips as NJOY woos customers with dollar e-cigarettes
Angelica LaVito, CNBC
E-cigarette giant Juul’s momentum is slowing as rivals woo customers with less expensive vapes and fruity flavors, according to the latest Nielsen data.
DoorDash is still pocketing workers’ tips, almost a month after it promised to stop
Shirin Ghaffary, Recode
It’s been almost a month since the delivery company promised workers it would offer details about its new tipping policy “in the coming days.”
Hard seltzer is here to stay
Rebecca Jennings, Vox
It’s the unofficial drink of summer 2019, but the cheap, low-cal, gender-neutral canned cocktail has serious staying power.
Popeyes is selling out of chicken sandwiches as the frenzy over the new menu item reaches a fever pitch
Kate Taylor, Business Insider
Popeyes is facing a chicken-sandwich shortage following the rollout of its new menu item.
Department-Store Woes Catch Up to Kohl’s
Suzanne Kapner, The Wall Street Journal
Chain reports sales decline, though business picked up late in quarter; T.J. Maxx parent posts growth, but shares dip.
Welcome to the Promoconomy
Jill Krasny, The New York Times
In the competitive online marketplace, coupon codes and loyalty programs are ubiquitous. But at what cost?
Estée Lauder now spends a huge portion of its marketing budget on influencers
Rebecca Stewart, The Drum
The vast majority of Estée Lauder’s digital marketing budget is now being siphoned towards influencers, according to president and chief executive Fabrizio Freda.
The Hottest Thing in Food Is Made of Peas, Soy, and Mung Beans
Deena Shanker, Bloomberg
Impossible Foods has Burger King. Beyond Meat has Whole Foods. The ultimate prize, McDonald’s, is still up for grabs.
Opinions, Editorials, Perspectives and Research
Maybe WeWork should fix its insecure Wi-Fi before pursuing bigger dreams
Sean Captain, Fast Company
The We Company sees itself as a world-changing tech platform. But it’s used the same easy-to-guess password and dated Wi-Fi security for years.
The Simple, Single Reason Why There Aren’t More Women in Ad Tech
Judy Shapiro, Ad Age
Because women focus on real answers to real problems, versus ‘sexy’ black boxes and AI-driven algorithms, our thinking is vastly underestimated.
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