Morning Consult Entertainment: ‘Old’ Leads Sluggish Weekend Box Office


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July 26, 2021
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  • M. Night Shyamalan’s “Old” led the weekend box office, bringing in $16.5 million across 3,355 venues in its opening weekend, but it represented the lowest opening weekend tally in the filmmaker’s career. The $88 million “G.I. Joe” spinoff “Snake Eyes” opened in second place with $13.3 million, while Walt Disney Co.’s “Black Widow” rounded out the top three, earning $11.6 million in its third weekend in theaters. (The Wrap
  • Friday’s Olympics opening ceremony was watched by about 17 million viewers, a 36 percent decrease from the 26.5 million people who tuned in to the opening ceremony for the Rio Olympics in 2016. However, streaming minutes of the Olympics are up from 2016 by 21 percent, and July 24 became Peacock’s most-watched Saturday since its launch. (Bloomberg)
  • Disney won’t have an in-person presence at this year’s CinemaCon, currently scheduled for Aug. 23-26 in Las Vegas, and will screen one of its films on Aug. 2 in lieu of a presentation, sources said. Southern Nevada has recently seen an increase in coronavirus cases but as of Friday, the rest of the major film studios are expected to attend the event in person. (The Hollywood Reporter)

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