Welcome back to the Sunday newsletter!
“Spider-Man: No Way Home,” the latest film in the Marvel Cinematic Universe, hits theaters in just under two weeks. Marvel Studios’ has raked in big money at the box office in recent years, and its two 2021 releases — “Black Widow” and “Shang-Chi and the Legend of the Ten Rings” — are two of the highest grossing films of this year. Today, Marvel’s dominance is obvious, but changing consumer habits could still present a challenge for the franchise in the future.
Tomorrow, Morning Consult will launch a nine-part series looking at the business future of the MCU, written by myself and brands reporter Alyssa Meyers, but in the meantime, let’s highlight some new Morning Consult data from the cutting-room floor to settle a pop-culture debate: Who is America’s favorite Chris? According to polling, Chris Hemsworth and Chris Pratt are basically tied, with favorability ratings of 56 percent and 55 percent, respectively. Chris Evans ranked third at 48 percent (sorry, Captain America fans).
Additionally, our new Morning Consult Global newsletter, written by geopolitics reporter Matthew Kendrick, a former producer for CNN’s “Fareed Zakaria GPS,” launches on Monday. Fueled by our proprietary research data, original reporting and analysis, Morning Consult Global will put economic and world events into context, giving you unique insight into today’s complex business environment. If you’re interested in subscribing, please click here.
And now, before we look to the week ahead, here’s a trivia question: What streaming service was the fastest growing brand of this year, per Morning Consult’s Fastest Growing Brands report?
A: Disney+ B: Paramount+ C: HBO Max D: Discovery+
Check out the answer at the bottom of today’s newsletter.
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