Henderson, Princeton stun Arizona 59-55 in NCAA Tournament
Josh Dubow, The Associated Press
Ryan Langborg lifted Princeton to its first lead with 2:03 to play and the Tigers used a late-game run to earn their first NCAA Tournament win in 25 years, topping No. 2 seed Arizona 59-55 on Thursday.
The NCAA Women’s Basketball Tournament Is South Carolina’s to Lose
Rachel Bachman, The Wall Street Journal
The defending champion Gamecocks could face challenges from fellow No. 1 seeds Indiana, Stanford and Virginia Tech.
AT&T’s Lily Hams It Up With NCAA Stars—Past and Present—in March Madness Ad Blitz
Leslie Blount, Adweek
The spots from BBDO LA are part of a large-scale marketing push for the major tournament sponsor.
Bracket Madness Could Cost Employers Billions, Study Projects
Owen Poindexter, Front Office Sports
Office pools are a March Madness tradition in many workplaces, but the hours spent filling out brackets take a sizable chunk out of the workday, according to one firm’s analysis. U.S. employers lose $17.3 billion in productivity, per estimates by Challenger, Gray & Christmas.
At Men’s March Madness, $170M Is Up For Grabs
Amanda Christovich, Front Office Sports
In 2023, the NCAA will send $170 million to schools from the “Basketball Performance Fund,” and $10 million for participating in the tournaments. The total NCAA revenue distribution for 2023 will top $638 million, according to NCAA documents.
A Top WME Agent Ushers in New Era of College Sports with NIL: Bloomberg deals
Kamaron Leach, Bloomberg
It’s the second year of games since the NCAA for both men and women ushered in a new era of sports allowing university athletes to make money from marketing their name, image or likeness.
Alabama’s Greg Byrne refutes story placing Kai Spears at shooting
Alex Scarborough, ESPN
Alabama athletic director Greg Byrne refuted a New York Times report placing men’s basketball walk-on Kai Spears at the scene of a shooting in January, saying it was “inaccurate” and “untrue.”
Pitino again a hot commodity at 70 and with checkered past
Ralph D. Russo, The Associated Press
It’s a March Madness tradition as predictable as a 12-5 upset. A successful coach at a small school enters the NCAA Tournament with speculation swirling about being a candidate at a more glamorous school, forcing that coach to dodge questions about his future before the most important games of the season.