Sports

Essential sports industry news & intel to start your week.
May 9, 2021
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Happy Mother’s Day to all of the moms in the sports industry and welcome to another edition of the Sunday newsletter. Apropos of the holiday, this week we look ahead to a big week in women’s sports.

 

But first…

 

What share of U.S. adults said they would be likely to consider buying an all-electric vehicle within the next 10 years, assuming they were in the market for a car?

 

A: 43% B: 53% C: 63% D: 73%

 

Check out the answer at the bottom of today’s newsletter.

 

What’s Ahead

A sale of Orlando City SC could reportedly close this week.

Why it’s worth watching: The Wilf family, owners of the Minnesota Vikings, are reportedly close to a deal to purchase MLS club Orlando City SC from owner Flávio Augusto da Silva, along with Exploria Stadium and the NWSL’s Orlando Pride. Multiple people familiar with the talks said the deal will likely be worth between $400 and $450 million.

 

Bally’s Corp. reports its Q1 2020 earnings on Monday.

Why it’s worth watching: Bally’s has marched to the beat of its own drum in its efforts to capitalize on the proliferation of sports betting in the United States, most notably through its unique Bally’s Sports Networks naming-rights deal with Sinclair Broadcast Group Inc., but also with a series of acquisitions, including British iGaming technology company Gamesys Group plc this past quarter. The narrative that the winners in the U.S. online gambling market will be omni-channel, omni-vertical operators is gaining a significant head of steam among industry insiders and analysts alike,” said Chris Grove, a gambling industry analyst at Eilers & Krejcik Gaming. “Bally’s recent string of acquisitions signals the company’s conviction in that narrative, and I expect they’re far from finished on the M&A front.”

 

The WNBA begins its regular season on Friday.

Why it’s worth watching: After making the most of its bubble season last summer, the WNBA has a lot going for it heading into its 25th season. The WNBA Finals was one of only a few major sporting events to see a viewership increase last summer, let alone a double-digit lift of 15 percent. The league also maintained momentum throughout the offseason, delivering its second-largest draft audience since 2004 and signing a sweeping sponsorship deal with Google. Keep an eye on potential growth for the “W” this season.

 

The NWSL begins its regular season on Saturday.

Why it’s worth watching: The NWSL capitalized on being the first professional team sport to emerge from last spring’s sports shutdown, drawing two record-setting audiences on broadcast television thanks to its new deal with CBS. One thing to watch for heading into this season is 15-year-old phenom Olivia Moultrie’s legal challenge of the league’s age limit, which if successful would allow her to sign with a team — likely her hometown Portland Thorns — ahead of opening day.

 

Events Calendar

 

Week in Review

Sorry, LeBron: Play-in Is Popular With NBA Fans

 

Long before anyone knew which teams would be positively and negatively impacted by the NBA’s implementation of a postseason play-in tournament, Morning Consult asked fans whether they would approve or disapprove of such a format change. In a December 2019 poll taken in the wake of initial reports that the league was considering several shakeups to its schedule, 51 percent of those with an interest in the NBA said they would support the addition of a play-in tournament, more than twice the share of respondents who said they would oppose such a move.

 

Naturally, players in danger of having to defend their playoff positions — including Los Angeles Lakers forward LeBron James and Dallas Mavericks guard Luka Dončić — aren’t thrilled about it, but it’s easy to see why the league loves the idea. Expanding the playoffs keeps more fan bases engaged deeper into the regular season, and gives the league more valuable inventory to sell to its television partners. MLB has already proven that there’s an appetite for these high-stakes games. Since baseball implemented its single-elimination Wild Card games in 2012, the 16 matchups have averaged an impressive 5.7 million viewers on cable, according to data compiled by Sports Media Watch.

 

There’s an argument to be made that the continued addition of teams to the postseason will eventually dilute the product or minimize the importance of regular-season games, especially in a sport where more than half of the league’s teams already made the playoffs, but odds are the league hasn’t hit that point quite yet.

 

Other top stories from the week that was:

 

 
Stat of the Week
 

20%

 

The increase in viewership for New York Mets games on regional sports network SNY this season when pitcher Jacob DeGrom starts compared to when he’s in the dugout.

 
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Morning Consult