2017 Rankings

The Buzziest Brands of 2017

Almost 1 million Americans weigh in to determine which brands garnered the most attention this year.

2017 produced a number of memorable brand controversies. But not all scandals are equal—in terms of scope, media coverage and especially, consumer reaction. Morning Consult asked almost 1 million U.S. adults whether the news they saw, read or heard about one of the over 900 brands Morning Consult Brand Intelligence tracks was positive or negative. For United Airlines and the NFL, it was negative headlines that propelled them to the buzziest brands of the year – while Amazon and Google entered the rankings through largely positive attention. Read more about methodology here.

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The 20 Buzziest Brands of 2017

Every day over the past year, respondents were asked if they have seen, heard or read something positive or negative about a given brand recently.

Numbers don’t add up to 100% due to “Don’t Know/No Opinion” responses

Positive Buzz

Negative Buzz

No Buzz

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Morning Consult