Updated: March 16, 2023 | By Justine Coleman
Morning Consult is conducting around 30,000 weekly survey interviews in the United States on the vaccine rollout, providing deep insights at a granular level into which segments of the population are most and least opposed to vaccinations, and what factors are driving skepticism. The latest data is based on surveys conducted from March 7-13, 2023, among 24,968 U.S. adults, with a margin of error of +/- 0.6%. Updates will be provided monthly.
DEMOGRAPHIC TRACKING
The most recent data shows that 32% of Republicans do not plan on getting vaccinated, the highest level of any major demographic group. Older Americans, Democrats, more well-educated adults and higher-income earners are less likely to oppose getting vaccinated.
STATE-LEVEL TRACKING
Morning Consult’s state-level vaccine results are based on 357,701 survey interviews conducted between Dec. 14, 2022 and March 13, 2023. The sample size for each state varies between 526 and 27,394, with an average of over 7,013 survey interviews per state.
The share of adults in each state who say they do not plan on getting vaccinated:
This table shows the share of each state’s residents who say they do not plan on getting vaccinated
VACCINE SKEPTICISM
The share of U.S. adults who are unwilling to get vaccinated or are uncertain:
Since Morning Consult began tracking in mid-March 2021, the share of total vaccine skeptics (uncertain plus unwilling) has dropped from 39% to 26% of the adult population.
Adults who said they were either uncertain or unwilling to get vaccinated were asked which of the following reasons is primary reason why:
Drilling down into what’s driving skepticism, those who are uncertain tend to be more likely to cite side effects and hat the risk of them getting COVID-19 is too small. Those who are unwilling, on the other hand, are more likely to say they don’t trust the manufacturers and that they are against vaccines in general.
Adults who said they were either uncertain or unwilling to get vaccinated were asked which of the following reasons is primary reason why:
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Methodology
Morning Consult conducts daily interviews with over 6,000 respondents in the United States. The interviews are conducted online through multiple nationally recognized vendors. Morning Consult uses a stratified sampling process based on age and gender to reach a broad, nationally representative audience in each country. Daily responses are weighted to approximate a representative sample of adults based on U.S. census data.
The weighting methodology for national data considers a range of demographic characteristics, including age, race/ethnicity, gender, educational attainment, and region. State-level results were weighted separately to be representative of age, gender, race/ethnicity, education, home ownership and population density.
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at morningconsult.com.
Special thanks to Peyton Shelburne for her assistance with this project.
Email press@morningconsult.com to speak with a member of the Morning Consult team.