The Trade Desk, Atom Tickets Enter Exclusive Partnership
Deal will enable movie marketers to better measure marketing campaign ROI
Most Adults Back Universal’s Decision to Cancel U.S. Release of ‘The Hunt’
But gun violence in films isn’t a huge concern for the public
The Undeniable Ubiquity of ‘Old Town Road’
42% of the public has heard the song, including 85% of Gen Zers and 69% of millennials
Audiences Prefer Shorter Podcast Episodes, Familiar Hosts
More than a quarter of adults are at least monthly listeners
Movie Subscription Services Are Nice, but People Would Rather Have Cheaper Tickets
66% said they’d go to movies more often for discounted admission vs. 26% who said same of subscription services
Here Are the Issues Where Stars Can Get Political
Survey shows a drop in those who believe celebrities should opine about politics at every opportunity
Most Consumers Are OK with Companies, Celebrities Having Opposing Political Views
But they are ready to withdraw support over political endorsements, fundraisers
The Former Time Slot for ‘The Colbert Report’ Is Now a Politics-Free Zone
David Spade to provide viewers with an apolitical, pop culture ‘palate cleanser’ on Comedy Central
In Tallying Up Streaming TV Services, Users Say $21 a Month Is Optimal Price Point
Analysis finds people are willing to pay $17 to $27 in total for all their subscriptions
Hannah Brown’s Steamy ‘Bachelorette’ Season Unlikely to Turn Off Viewers
But polling shows viewers less likely to tolerate male reality dating show stars with multiple partners