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Netflix’s Ad Tier Is No Cure-All, but That’s Okay
Morning Consult media and entertainment analyst Kevin Tran unpacks ad tiers’ growth limits for video streaming providers
Streaming or Struggling?
Analyzing the path forward for video streamers and how ad tiers can be used to capitalize on a meaningful audience amid uncertainty about the industry's growth ceiling
Apple TV+’s Prestige Push Isn’t Getting Its Due Respect
Media and entertainment analyst Kevin Tran unpacks what consumers’ imperfect memory of Oscar and Emmy wins means for Apple and the broader video streaming landscape
The Next Phase of the Streaming Wars Needs to Involve a Lot More Conservatives
Video streaming services are leaving money on the table by not catering well enough to the tastes of conservative audiences, writes media and entertainment analyst Kevin Tran