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Though Twitter Is Free, Some Users Say They’d Be Willing to Pay

27% of 18- to 29-year-olds said they'd pay to use Twitter, but experts contend consumers won’t pull out their wallet just yet

Black Widow, Nick Fury Top List of Marvel Characters the Public Wants in Lead Roles

Projects featuring Natasha Romanoff, as well as Falcon and the Winter Soldier, are in the works

49% of Key TV Audience Wants Brands to Pull Spots From Programs Under Fire

But 18-49 age group more forgiving than older viewers regarding brands that advertise on controversial programs

MLB Gives Teams the Keys to YouTube

League lags behind competitors on the platform, MLB sources say

Media Credibility Perceptions Are Down, Due to Republicans

Fox News was the only outlet whose credibility among GOP remained steady

Here’s Who ‘Game of Thrones’ Fans Think Is Most Likely to Die in the Final Season

Show returns April 14 for Season 8

MLB, Facebook Scale Back Streaming Deal for 2019 Season to 6 Non-Exclusive Games

In 2018, the social media platform livestreamed 25 games exclusively

Spotify, Hulu Cut Their Bundle to $9.99, but Consumers Say They Would Pay a Lot More

Analysis shows $16 is the optimal price for a streaming subscription that includes TV/movies plus music

Horror Films Seeing Appeal Lasting Beyond Opening Weekend

Rise of genre contributing to strong multiples at box office, plans for shared cinematic universe

Racial Divides Persist on Compensation for Student-Athletes

Blacks much more likely than whites to support compensating college athletes