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Why Media Companies Need to Pay More Attention to FAST Services, Quickly
Free ad-supported streaming TV services will only become more attractive promotional channels as consumers minimize entertainment expenses amid inflationary pressures, writes Morning Consult’s media and entertainment analyst Kevin Tran
Live Content Is Clearly the Next Hurdle to Overcome in the Streaming Wars
Most consumers feel that live content is lacking in their current video streaming mix, writes media and entertainment analyst Kevin Tran
A Large Content Library Will Only Get You So Far in the Streaming Wars
The relatively low household penetration of both Apple TV+ and Discovery+ hints at valuable takeaways for video streaming service operators
A Bigger Video-Streaming Consumer Product Push Should Start With Gen Z
Streamers could meaningfully benefit by targeting younger consumers with branded merchandise pushes, writes media and entertainment analyst Kevin Tran