Below is a preview of the Fastest Growing Brands report. Download the full report below.
Morning Consult’s Fastest Growing Brands™ of 2020 is the definitive measure of brand growth for both emerging and established brands, showcasing a wide range of companies and products that have accelerated their consumer appeal and awareness in 2020.
This year’s edition shows how clearly the pandemic shaped consumer behavior in 2020: Nearly every brand that occupies a spot on the Fastest Growing Brands list is meaningfully connected to pandemic-related behavior, from at-home entertainment to cleaning products to pharmaceutical companies.
The Fastest Growing Brands of 2020
Zoom is the standout winner this year. The video conferencing brand surged 15 points. Only one other brand, Peacock, grew by double digits. Zoom is also the number one Fastest Growing Brand with each generation. Download the full report below to see the Fastest Growing Brands by generation.
Video streaming services dominate the rankings. Americans had lots of free time to kill this year, and perhaps the biggest benefactors were a new class of video streaming services. Six of the 20 Fastest Growing Brands are rooted in video streaming: Peacock, TikTok, HBO Max, Twitch, Tubi TV, and Pluto TV.
Food delivery apps have another banner year. Last year, four food delivery brands made the Fastest Growing Brands ranking, with DoorDash nabbing the top spot. DoorDash appears again on this year’s list, joined by Instacart and Amazon Fresh.
DoorDash, Venmo & Cash App make top 20 for second year in a row. DoorDash, Venmo and Cash App are no stranger to growth: This is their second consecutive year making Morning Consult’s Fastest Growing Brands list.
The Fastest Growing Brands by Name Identification
Measured by growth in brand identification, Zoom is also the winner of 2020. Three of the top 10 brands did not make the overall Fastest Growing Brands ranking: Bud Light Seltzer, Natural Light Seltzer, and Warby Parker.
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The full report includes the Fastest Growing Brands by Generation as well as the full list of Fastest Growing Brands by named identification.
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The Fastest Growing Brands ranking is determined by measuring growth in the share of consumers who say they would consider purchasing from a brand over the course of the year. Morning Consult Brand Intelligence tracks consumer perceptions on thousands of brands on a daily basis, forming the basis of this report.
Growth was determined by taking the share of consumers who said they were considering purchasing from the brand from Oct. 16 – Nov. 16, 2020 minus the share who said the same in Jan. 1 – 31, 2020, with an average of 11,470 surveys per brand.
The exact number of surveys varies for each of the following brands: Zoom, Peacock, TikTok, Instacart, DoorDash, HBO Max, WhatsApp, Microsoft Teams, T-Mobile, Pfizer, Roundup Weed Control, Clorox, AstraZeneca, Cash App, Twitch, Amazon Fresh, Venmo, Tubi TV, Pluto TV, BBC, Bud Light Seltzer, Natural Light Seltzer, Warby Parker.